56% of companies see zero ROI from AI.

Engineering the Intelligent Enterprise · Feb 23, 2026 · 40m

56% of companies see zero ROI from AI.

Not because the models failed. Because nobody asked the humans

actually using the product.

This episode is a confession, a case study, and a framework —

in that order.

THE CONFESSION:

I doom-scrolled Reddit on a Thursday night and accidentally

discovered that every internal data point my team had was

pointing us toward a sensor that real researchers *hated*.

Three threads on r/bioprinting. Real people. Real fury.

Infrared drift at sustained temps was destroying print

accuracy. They wanted capacitive sensing. Nobody had asked them.

THE CASE STUDY:

We…