Latest / Founder Talk with Alex Sheridan
How to Build a Brand That Stands Out and Attracts Clients with Jason Vana
Most companies think brand is just a logo, tagline, or color palette.
The truth? That’s design.
Brand is who you are, how you show up, and why people choose you over everyone else. And if you don’t define it, you’ll blend into the noise, competing only on price.
In this episode of Founder Talk, I sit down with Jason Vana, brand strategist and founder of SHFT, to unpack what brand really means and why “playing it safe” is the fastest way to kill growth. Jason explains why caring more isn’t a differentiator, why “being the best” is an empty claim, and how to uncover the uniqueness in your…
The skinny
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