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Catalyst Collab: Bernard J. Armada, Ph.D | Make Water Work 043

Most professionals operate at 50 to 70 percent of their communication capacity, and they don't even know it.

In this episode of the Make Water Work Catalyst Collab, Isaac Pellerin and Chelsea Boozer (Executive Director, Rogue Water Lab) sit down with Dr. Bernard Armada, Associate Professor of Communication Studies at the University of St. Thomas, to unpack why improv, storytelling, and vulnerability might do more for public trust than any fact sheet ever could. Bernie guided a session at Catalyst 2025 in Milwaukee that's still one of the most talked-about moments from the event, and he's back…

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