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How Marketers Use Customer Journey Mapping
Most marketers treat the customer journey as a linear funnel, but that model breaks down in today’s fragmented media landscape. In this episode, we dissect how leading brands are shifting to non-linear journey mapping using real-time behavioral data. We look at specific friction points where customers drop off and why traditional attribution models fail to capture the full picture of consumer decision-making. By anchoring our discussion in concrete examples from retail and software sectors, we show you how to identify hidden touchpoints and redesign the experience for higher retention. This…
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