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Fast Five Shorts | Adidas To Offer Buy With Prime Via Its App & Website · Omni Talk Retail

• 0:00
  Adidas
• 0:00
  plans
• 0:01
  to
• 0:01
  integrate
• 0:01
  with
• 0:02
  Buy
• 0:02
  with
• 0:02
  Prime
• 0:03
  into
• 0:03
  its
• 0:03
  website
• 0:03
  and
• 0:04
  app.
• 0:04
  According
• 0:04
  to
• 0:04
  ChainStorage,
• 0:05
  beginning
• 0:06
  in
• 0:06
  the
• 0:06
  spring
• 0:07
  of
• 0:07
  2025,
• 0:08
  during
• 0:08
  checkout,
• 0:08
  shoppers
• 0:09
  will
• 0:09
  see
• 0:09
  an
• 0:09
  option
• 0:10
  to
• 0:10
  log
• 0:10
  into
• 0:11
  their
• 0:11
  Amazon
• 0:11
  account
• 0:12
  and
• 0:12
  verify
• 0:12
  their
• 0:12
  prime
• 0:13
  membership.
• 0:13
  Once
• 0:14
  confirmed,
• 0:14
  they
• 0:14
  will
• 0:15
  finish
• 0:15
  checkout
• 0:15
  using
• 0:16
  one
• 0:16
  of
• 0:16
  Adidas
• 0:17
  various
• 0:17
  payment
• 0:18
  options.
• 0:19
  After
• 0:19
  the
• 0:19
  purchase
• 0:20
  is
• 0:20
  made,
• 0:20
  Amazon
• 0:21
  will
• 0:21
  fulfill
• 0:21
  all
• 0:22
  prime
• 0:22
  eligible
• 0:23
  items
• 0:23
  in
• 0:23
  the
• 0:24
  order
• 0:24
  and
• 0:24
  post
• 0:25
  purchase.
• 0:25
  Prime
• 0:25
  members
• 0:26
  can
• 0:26
  view,
• 0:26
  manage
• 0:26
  and
• 0:27
  track
• 0:27
  their
• 0:27
  Buy
• 0:27
  with
• 0:27
  Prime
• 0:28
  orders
• 0:28
  from
• 0:29
  their
• 0:29
  order
• 0:29
  confirmation
• 0:30
  email,
• 0:30
  their
• 0:30
  Amazon
• 0:31
  account
• 0:31
  on
• 0:31
  Amazon.com
• 0:32
  or
• 0:33
  their
• 0:33
  Adidas
• 0:34
  order
• 0:34
  confirmation
• 0:35
  email.
• 0:35
  You're
• 0:36
  all
• 0:36
  in
• 0:36
  on
• 0:36
  Adidas
• 0:37
  now.
• 0:37
  This
• 0:37
  is
• 0:37
  great.
• 0:37
  We're
• 0:38
  gonna
• 0:38
  just
• 0:38
  do
• 0:38
  it.
• 0:39
  Let's
• 0:39
  just
• 0:39
  do
• 0:39
  it.
• 0:40
  All
• 0:40
  in
• 0:40
  on
• 0:40
  audios.
• 0:41
  Let's
• 0:41
  just
• 0:41
  do
• 0:41
  it.
• 0:42
  Let's
• 0:42
  just
• 0:42
  do
• 0:42
  it.
• 0:43
  All
• 0:43
  right,
• 0:44
  Chris,
• 0:44
  question
• 0:45
  for
• 0:45
  you
• 0:45
  is
• 0:45
  what
• 0:46
  makes
• 0:46
  Adidas's
• 0:47
  decision
• 0:48
  to
• 0:49
  integrate
• 0:49
  with
• 0:50
  Buy
• 0:50
  with
• 0:50
  Prime
• 0:50
  the
• 0:51
  number
• 0:51
  one
• 0:51
  headline
• 0:52
  this
• 0:52
  week
• 0:52
  in
• 0:53
  retail?
• 0:54
  Oh,
• 0:54
  my
• 0:54
  God,
• 0:54
  you
• 0:55
  crack
• 0:55
  me
• 0:55
  up.
• 0:56
  What
• 0:56
  makes
• 0:57
  it
• 0:57
  the
• 0:57
  number
• 0:57
  one
• 0:57
  headline
• 0:58
  this
• 0:58
  week
• 0:58
  is,
• 0:58
  I
• 0:58
  think
• 0:59
  it's
• 0:59
  just
• 0:59
  freaking
• 0:59
  smart.
• 1:01
  You
• 1:01
  know,
• 1:01
  not
• 1:02
  so
• 1:02
  much
• 1:02
  for
• 1:02
  the
• 1:03
  short
• 1:03
  term
• 1:03
  confidence
• 1:04
  in
• 1:05
  buying
• 1:05
  purchases
• 1:06
  from
• 1:06
  Adidas
• 1:07
  or
• 1:07
  Adidas,
• 1:08
  but.
• 1:08
  But
• 1:09
  what
• 1:09
  for
• 1:09
  the.
• 1:09
  But
• 1:10
  because
• 1:10
  of
• 1:10
  what
• 1:10
  the
• 1:11
  partnership
• 1:11
  means
• 1:11
  longer
• 1:12
  term
• 1:12
  for
• 1:12
  the
• 1:12
  evolution
• 1:12
  of
• 1:12
  E
• 1:13
  commerce.
• 1:13
  And
• 1:13
  that's
• 1:13
  what
• 1:13
  I
• 1:14
  think.
• 1:14
  That's
• 1:14
  what
• 1:14
  I
• 1:14
  think
• 1:14
  is
• 1:14
  cool
• 1:14
  about
• 1:15
  this
• 1:15
  story.
• 1:15
  So
• 1:16
  Adidas,
• 1:17
  I'm
• 1:17
  guessing,
• 1:17
  understands
• 1:18
  that
• 1:18
  winning
• 1:18
  the
• 1:19
  search
• 1:19
  game
• 1:19
  and
• 1:19
  getting
• 1:19
  traffic
• 1:20
  to
• 1:20
  a
• 1:20
  brand's
• 1:20
  own
• 1:21
  website
• 1:21
  is
• 1:21
  just
• 1:21
  going
• 1:22
  to
• 1:22
  get
• 1:22
  tougher
• 1:23
  in
• 1:23
  the
• 1:23
  years
• 1:23
  ahead,
• 1:23
  if
• 1:24
  it's
• 1:24
  not
• 1:24
  difficult
• 1:24
  enough
• 1:24
  already,
• 1:25
  as
• 1:25
  we've
• 1:25
  talked
• 1:25
  about
• 1:26
  many,
• 1:26
  many
• 1:26
  times
• 1:27
  at
• 1:27
  different
• 1:27
  conferences.
• 1:28
  And
• 1:28
  so
• 1:29
  now
• 1:29
  with
• 1:29
  Gen
• 1:29
  AI,
• 1:30
  it's.
• 1:31
  It's
• 1:31
  going
• 1:31
  to
• 1:31
  be
• 1:31
  probably
• 1:32
  impossible,
• 1:32
  right?
• 1:33
  Like
• 1:33
  to
• 1:33
  cut
• 1:34
  through
• 1:34
  all
• 1:34
  that
• 1:34
  clutter.
• 1:34
  So,
• 1:35
  so
• 1:35
  on
• 1:35
  the
• 1:35
  one
• 1:35
  hand,
• 1:35
  you
• 1:36
  have
• 1:36
  Adidas.
• 1:38
  This
• 1:38
  is
• 1:38
  really
• 1:38
  getting
• 1:38
  hard.
• 1:39
  Adidas
• 1:39
  can't
• 1:40
  do
• 1:40
  it.
• 1:41
  I
• 1:41
  know.
• 1:41
  It's
• 1:41
  really
• 1:42
  challenging.
• 1:42
  You
• 1:42
  have
• 1:42
  Adidas
• 1:43
  extending
• 1:43
  its
• 1:44
  reach
• 1:44
  via
• 1:44
  Amazon
• 1:44
  Buy
• 1:45
  with
• 1:45
  Prime
• 1:45
  extensions.
• 1:46
  Also,
• 1:47
  like
• 1:47
  we
• 1:47
  talked
• 1:47
  about
• 1:47
  last
• 1:48
  week,
• 1:48
  you
• 1:48
  know,
• 1:48
  in
• 1:49
  the,
• 1:49
  in
• 1:49
  the
• 1:49
  idea
• 1:50
  of,
• 1:50
  you
• 1:50
  know,
• 1:50
  Amazon
• 1:51
  showcasing
• 1:51
  the
• 1:52
  brands
• 1:52
  where
• 1:52
  Buy
• 1:52
  with
• 1:53
  Prime
• 1:53
  is
• 1:53
  lit
• 1:53
  up
• 1:54
  on
• 1:54
  their
• 1:54
  app,
• 1:55
  you
• 1:56
  know,
• 1:56
  so
• 1:56
  that
• 1:56
  people
• 1:56
  can
• 1:57
  purchase
• 1:57
  things
• 1:57
  from
• 1:57
  another
• 1:58
  site.
• 1:58
  So
• 1:58
  this
• 1:58
  just
• 1:59
  facilitates
• 2:00
  that.
• 2:00
  But.
• 2:02
  So
• 2:02
  I've
• 2:03
  taken
• 2:03
  a
• 2:03
  few
• 2:03
  shots
• 2:03
  at
• 2:04
  prime
• 2:04
  over
• 2:04
  the
• 2:04
  years
• 2:04
  and,
• 2:05
  but
• 2:05
  I
• 2:06
  think
• 2:06
  this
• 2:06
  is
• 2:06
  a
• 2:06
  big
• 2:06
  coup.
• 2:07
  You
• 2:07
  know,
• 2:07
  I
• 2:08
  think
• 2:08
  it's
• 2:08
  a
• 2:08
  smart
• 2:08
  move
• 2:09
  by
• 2:09
  Jamil
• 2:09
  Ghani
• 2:10
  and
• 2:10
  the
• 2:10
  prime
• 2:10
  team
• 2:10
  to
• 2:10
  be
• 2:11
  thinking
• 2:11
  about
• 2:12
  prime
• 2:12
  in
• 2:13
  this
• 2:13
  way
• 2:14
  because,
• 2:15
  you
• 2:15
  know,
• 2:15
  it,
• 2:16
  it's
• 2:16
  where
• 2:17
  the,
• 2:17
  it's
• 2:17
  where
• 2:17
  search
• 2:18
  commerce
• 2:18
  is
• 2:18
  going
• 2:19
  in
• 2:19
  a
• 2:19
  lot
• 2:19
  of
• 2:19
  ways.
• 2:19
  And
• 2:20
  I
• 2:20
  think
• 2:20
  Amazon
• 2:20
  is
• 2:21
  very
• 2:21
  well
• 2:21
  positioned
• 2:22
  to
• 2:22
  thrive
• 2:22
  in
• 2:22
  that
• 2:23
  because
• 2:23
  of,
• 2:23
  like
• 2:23
  we
• 2:23
  talk
• 2:24
  about
• 2:24
  last
• 2:24
  week,
• 2:24
  they
• 2:24
  understand
• 2:25
  how
• 2:25
  to
• 2:25
  get
• 2:25
  people
• 2:26
  from,
• 2:26
  you
• 2:26
  know,
• 2:27
  they
• 2:28
  understand
• 2:28
  how
• 2:28
  to
• 2:28
  convert
• 2:29
  people
• 2:29
  when
• 2:29
  they're
• 2:29
  in
• 2:30
  the
• 2:30
  funnel.
• 2:30
  And
• 2:30
  so
• 2:30
  that's
• 2:31
  what
• 2:31
  I
• 2:31
  think
• 2:31
  is
• 2:31
  great
• 2:31
  about
• 2:32
  this.
• 2:32
  And
• 2:32
  I,
• 2:33
  I
• 2:33
  salute
• 2:34
  Adidas
• 2:35
  for
• 2:35
  going
• 2:36
  in
• 2:36
  this
• 2:36
  direction.
• 2:37
  Yeah,
• 2:38
  I
• 2:38
  mean,
• 2:38
  I
• 2:38
  think
• 2:38
  the,
• 2:38
  the
• 2:39
  search
• 2:39
  thing
• 2:40
  is
• 2:40
  key
• 2:40
  here.
• 2:41
  I
• 2:41
  think
• 2:41
  when
• 2:41
  you
• 2:42
  think
• 2:42
  about
• 2:42
  the
• 2:42
  practice,
• 2:43
  which
• 2:43
  is
• 2:44
  again,
• 2:44
  another
• 2:44
  topic
• 2:45
  that's
• 2:45
  been
• 2:45
  huge
• 2:45
  here
• 2:45
  at
• 2:46
  Etail,
• 2:46
  is
• 2:47
  how
• 2:47
  you
• 2:47
  know,
• 2:48
  you,
• 2:48
  how
• 2:49
  you're
• 2:49
  searching
• 2:49
  for
• 2:50
  product
• 2:50
  is,
• 2:50
  and
• 2:51
  how
• 2:51
  that's
• 2:51
  being
• 2:51
  served
• 2:52
  up
• 2:52
  to
• 2:52
  you,
• 2:52
  whether
• 2:52
  you're
• 2:53
  using,
• 2:53
  you
• 2:54
  know,
• 2:54
  a
• 2:54
  generative
• 2:54
  AI
• 2:55
  platform
• 2:55
  or
• 2:55
  you're
• 2:56
  using
• 2:56
  Google
• 2:56
  Lens
• 2:57
  or
• 2:57
  you're
• 2:57
  using,
• 2:58
  you
• 2:58
  know,
• 2:58
  Amazon
• 2:59
  or
• 2:59
  you're
• 2:59
  searching
• 2:59
  on
• 2:59
  these
• 3:00
  other
• 3:00
  platforms.
• 3:00
  But
• 3:01
  I
• 3:01
  think,
• 3:01
  like,
• 3:02
  just
• 3:02
  from
• 3:02
  a
• 3:02
  customer
• 3:03
  perspective,
• 3:03
  when
• 3:04
  I
• 3:04
  get
• 3:04
  those
• 3:04
  search
• 3:05
  results,
• 3:05
  say
• 3:05
  on
• 3:05
  Google
• 3:06
  Shopping
• 3:07
  and
• 3:07
  there's
• 3:07
  a
• 3:07
  Buy
• 3:07
  with
• 3:08
  prime
• 3:08
  badge
• 3:08
  on
• 3:09
  there,
• 3:09
  and
• 3:09
  I
• 3:09
  know,
• 3:09
  like,
• 3:10
  oh,
• 3:10
  I
• 3:10
  see
• 3:11
  these
• 3:11
  same
• 3:11
  shoes
• 3:12
  that
• 3:12
  I
• 3:12
  liked
• 3:12
  that
• 3:13
  I
• 3:13
  want
• 3:13
  to
• 3:13
  buy
• 3:13
  and
• 3:13
  now
• 3:14
  I
• 3:14
  can
• 3:14
  go
• 3:14
  to
• 3:14
  this
• 3:15
  retailer
• 3:15
  and
• 3:15
  write
• 3:15
  on
• 3:16
  the
• 3:16
  picture
• 3:16
  to
• 3:16
  be
• 3:17
  able
• 3:17
  to,
• 3:17
  like,
• 3:17
  see
• 3:18
  that
• 3:18
  you
• 3:18
  can
• 3:19
  use
• 3:19
  your
• 3:19
  Amazon
• 3:20
  prime
• 3:20
  membership
• 3:20
  to
• 3:20
  get
• 3:21
  this,
• 3:21
  I
• 3:21
  think,
• 3:21
  is
• 3:22
  a
• 3:22
  really,
• 3:23
  a
• 3:23
  really
• 3:23
  catchy
• 3:24
  way
• 3:24
  to
• 3:25
  get
• 3:25
  new
• 3:25
  traffic
• 3:25
  to
• 3:26
  the
• 3:26
  site
• 3:26
  and
• 3:26
  to
• 3:26
  get
• 3:27
  people
• 3:27
  to
• 3:27
  buy
• 3:27
  via
• 3:28
  that
• 3:28
  platform.
• 3:28
  So
• 3:29
  I
• 3:29
  think
• 3:29
  you're
• 3:29
  right.
• 3:30
  It's
• 3:30
  really
• 3:30
  smart.
• 3:31
  It's
• 3:31
  thinking
• 3:31
  ahead
• 3:32
  for
• 3:32
  how
• 3:32
  the
• 3:32
  future
• 3:33
  of
• 3:33
  search
• 3:33
  is
• 3:33
  going
• 3:34
  to
• 3:34
  continue
• 3:34
  to
• 3:34
  evolve.
• 3:35
  And
• 3:35
  the
• 3:35
  second
• 3:36
  thing
• 3:36
  too,
• 3:36
  Chris,
• 3:36
  is
• 3:37
  that
• 3:37
  I
• 3:37
  think
• 3:37
  it's
• 3:38
  particularly
• 3:39
  important
• 3:39
  in
• 3:39
  categories
• 3:40
  like
• 3:40
  footwear
• 3:41
  and
• 3:41
  apparel,
• 3:42
  because
• 3:42
  what
• 3:42
  I
• 3:42
  think
• 3:42
  you'll
• 3:43
  be
• 3:43
  able
• 3:43
  to
• 3:43
  do
• 3:43
  100%
• 3:44
  is
• 3:45
  100%.
• 3:46
  These
• 3:46
  are
• 3:46
  the
• 3:46
  categories
• 3:47
  that
• 3:47
  are
• 3:47
  the
• 3:47
  biggest
• 3:47
  offenders
• 3:48
  of
• 3:48
  ordering
• 3:49
  multiple
• 3:49
  sizes
• 3:50
  and
• 3:50
  shipping
• 3:50
  back.
• 3:51
  Know
• 3:51
  three
• 3:51
  of
• 3:52
  them
• 3:52
  and
• 3:52
  only
• 3:52
  keeping
• 3:53
  one.
• 3:53
  And
• 3:54
  I
• 3:54
  think
• 3:54
  that
• 3:54
  what
• 3:54
  this
• 3:55
  does
• 3:55
  for
• 3:55
  me
• 3:56
  is
• 3:56
  it,
• 3:57
  it
• 3:57
  gets
• 3:57
  your
• 3:57
  product
• 3:58
  back
• 3:58
  into
• 3:58
  rotation
• 3:59
  faster
• 3:59
  because
• 4:00
  you're
• 4:00
  leveraging
• 4:00
  Amazon's
• 4:01
  logistics
• 4:01
  platform
• 4:02
  instead
• 4:02
  of
• 4:02
  the
• 4:03
  Adidas
• 4:03
  logistics
• 4:04
  platform
• 4:05
  or
• 4:05
  the
• 4:05
  Nike
• 4:05
  logistics
• 4:06
  platform.
• 4:06
  Like
• 4:07
  Amazon's
• 4:08
  fulfilling
• 4:08
  these
• 4:08
  orders,
• 4:08
  you
• 4:08
  get
• 4:09
  things
• 4:09
  back
• 4:09
  in
• 4:09
  rotation
• 4:10
  faster
• 4:10
  for
• 4:11
  categories,
• 4:11
  like
• 4:11
  I
• 4:12
  said,
• 4:12
  that
• 4:12
  are
• 4:13
  constantly
• 4:13
  being
• 4:13
  ordered
• 4:14
  in
• 4:14
  mass
• 4:14
  quantities
• 4:15
  and,
• 4:15
  and
• 4:15
  where,
• 4:16
  where
• 4:17
  customers
• 4:17
  just
• 4:17
  aren't
• 4:18
  keeping
• 4:18
  that
• 4:18
  product.
• 4:19
  So
• 4:19
  I
• 4:19
  think
• 4:19
  that
• 4:19
  this
• 4:19
  is
• 4:20
  also
• 4:20
  a
• 4:20
  unique
• 4:21
  category
• 4:22
  set
• 4:22
  where
• 4:22
  this
• 4:22
  makes
• 4:22
  sense.
• 4:23
  But
• 4:23
  what
• 4:23
  were
• 4:23
  you
• 4:24
  thinking
• 4:24
  of?
• 4:24
  Because
• 4:24
  it's.
• 4:25
  That's
• 4:25
  interesting
• 4:25
  with
• 4:26
  you
• 4:26
  too.
• 4:26
  Well,
• 4:26
  yeah,
• 4:27
  no,
• 4:27
  I
• 4:27
  liked
• 4:27
  what
• 4:27
  you
• 4:27
  were
• 4:27
  saying.
• 4:28
  I
• 4:28
  actually
• 4:28
  was
• 4:28
  thinking
• 4:29
  about
• 4:29
  it
• 4:29
  differently.
• 4:29
  I
• 4:29
  was
• 4:30
  thinking,
• 4:30
  actually
• 4:30
  this
• 4:30
  is,
• 4:31
  it's
• 4:31
  a
• 4:31
  really
• 4:31
  smart
• 4:32
  play
• 4:32
  for
• 4:32
  Amazon
• 4:33
  in
• 4:33
  the
• 4:33
  fashion
• 4:33
  space
• 4:34
  in
• 4:34
  particular,
• 4:34
  because
• 4:35
  the
• 4:35
  fashion
• 4:36
  sites
• 4:36
  know
• 4:36
  how
• 4:36
  to
• 4:37
  get
• 4:37
  people,
• 4:37
  you
• 4:38
  know,
• 4:38
  they
• 4:38
  understand,
• 4:39
  like,
• 4:39
  how
• 4:39
  to
• 4:39
  position
• 4:39
  their
• 4:40
  product
• 4:40
  in
• 4:40
  the
• 4:40
  way
• 4:41
  that
• 4:41
  they
• 4:41
  want
• 4:41
  for
• 4:42
  their
• 4:42
  brand.
• 4:42
  And
• 4:43
  so
• 4:43
  this
• 4:43
  is
• 4:43
  why
• 4:43
  I
• 4:43
  feel.
• 4:43
  It
• 4:43
  feels
• 4:44
  like
• 4:44
  a
• 4:44
  nice
• 4:44
  marriage
• 4:45
  that
• 4:45
  or
• 4:45
  a
• 4:45
  nice
• 4:46
  marriage
• 4:46
  enabling
• 4:47
  tool
• 4:47
  that
• 4:47
  Amazon's
• 4:48
  come
• 4:48
  up
• 4:48
  with
• 4:48
  to
• 4:49
  enable
• 4:49
  the
• 4:49
  brands
• 4:50
  to
• 4:50
  still
• 4:50
  keep
• 4:51
  the
• 4:51
  design
• 4:51
  element
• 4:51
  and
• 4:51
  the
• 4:52
  cachet
• 4:52
  and
• 4:52
  the
• 4:52
  experience
• 4:53
  they
• 4:53
  want
• 4:53
  to
• 4:53
  have
• 4:53
  when
• 4:54
  people
• 4:54
  are
• 4:54
  on
• 4:54
  their
• 4:54
  sites.
• 4:56
  And
• 4:56
  so
• 4:56
  that's,
• 4:57
  that's
• 4:57
  what
• 4:57
  I,
• 4:58
  that's
• 4:58
  where
• 4:58
  I
• 4:58
  was
• 4:58
  going
• 4:58
  about
• 4:59
  it.
• 4:59
  Like,
• 4:59
  it
• 4:59
  feels
• 5:00
  very
• 5:00
  fit
• 5:00
  for
• 5:00
  fashion
• 5:01
  because
• 5:01
  Amazon,
• 5:01
  you
• 5:02
  know,
• 5:02
  Amazon,
• 5:02
  at
• 5:02
  the
• 5:03
  end
• 5:03
  of
• 5:03
  the
• 5:03
  day,
• 5:03
  you're
• 5:03
  just
• 5:03
  reordering
• 5:04
  your,
• 5:04
  your
• 5:04
  toilet
• 5:04
  paper
• 5:05
  and
• 5:05
  all
• 5:05
  that
• 5:05
  kind
• 5:05
  of
• 5:05
  stuff
• 5:06
  too.
• 5:06
  And
• 5:06
  so
• 5:06
  we've
• 5:06
  talked
• 5:07
  about
• 5:07
  that
• 5:07
  before.
• 5:07
  Like,
• 5:07
  they're
• 5:08
  the
• 5:08
  spirits
• 5:08
  for
• 5:08
  everybody.
• 5:09
  And
• 5:09
  so
• 5:09
  they've
• 5:09
  never
• 5:10
  quite
• 5:10
  nailed
• 5:10
  fashion,
• 5:11
  you
• 5:11
  know,
• 5:11
  as
• 5:12
  a,
• 5:12
  as
• 5:12
  a
• 5:12
  platform.
• 5:13
  And
• 5:13
  so
• 5:13
  I
• 5:14
  think
• 5:14
  this
• 5:14
  gives
• 5:14
  the,
• 5:14
  the
• 5:15
  ability
• 5:15
  of
• 5:15
  the
• 5:15
  digitally
• 5:15
  native
• 5:16
  brands
• 5:16
  to
• 5:16
  still
• 5:17
  do
• 5:17
  that
• 5:17
  the
• 5:17
  way
• 5:17
  they
• 5:17
  want
• 5:18
  to.
• 5:18
  And
• 5:18
  so
• 5:18
  it
• 5:18
  makes
• 5:18
  a,
• 5:19
  it
• 5:19
  makes
• 5:19
  a
• 5:19
  nice
• 5:19
  marriage
• 5:20
  for,
• 5:20
  for
• 5:20
  everyone
• 5:20
  involved.
• 5:21
  Yeah.
• 5:21
  Yeah,
• 5:21
  that's
• 5:22
  a
• 5:22
  great
• 5:22
  point.