Latest / Hurdle with Emily Abbate / 73. Dee Murthy, CEO and Co-Founder of Young & Reckless and Menlo Club

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73. Dee Murthy, CEO and Co-Founder of Young & Reckless and Menlo Club · Hurdle with Emily Abbate

0:01
Speaker 1: Hurdlers.
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Speaker 2: Emily Avadi here with episode seventy three of Hurdle, a
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Speaker 2: podcast that talks to everyone from entrepreneurs to top CEOs
0:09
Speaker 2: and athletes about how they've gotten through tough times hurdles
0:13
Speaker 2: of sorts by leaning in to wellness. I can't believe
0:17
Speaker 2: we're at episode seventy three. These numbers are really tripping
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Speaker 2: me out. Today's episode is with d Murphy. He's the
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Speaker 2: co founder of Menlo Club and Young and Reckless, both
0:26
Speaker 2: California based clothing brands, in addition to a slew of
0:30
Speaker 2: other things. But we'll get to that in just a
0:33
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Speaker 2: you train. All right, So, d the guy wears a
1:52
Speaker 2: lot of hats. He's at the helm of five to
1:54
Speaker 2: four Group, which is the holding company for a slew
1:57
Speaker 2: of fashion brands.
1:59
Speaker 1: He's also a pot podcast.
2:00
Speaker 2: You can find him over on his show Detour, as
2:03
Speaker 2: well as one of my personal favorites that I've mentioned
2:05
Speaker 2: here on the pod war called Group Chat. Group Chat
2:08
Speaker 2: is thrice weekly, three times a week. It's a news
2:12
Speaker 2: podcast that he does with his brother Anen and Chris
2:14
Speaker 2: Drama Peth.
2:16
Speaker 1: Where nothing is off limits I think literally.
2:19
Speaker 2: In the show bio it says something like from DUIs
2:21
Speaker 2: to IPOs in terms of subjects, and I just really
2:25
Speaker 2: dig their no bis approach. Also, D He's got an
2:29
Speaker 2: active wear a company called grand A c in the
2:31
Speaker 2: five to four portfolio. So yeah, the guy isn't busy
2:35
Speaker 2: at all. I recorded with D when I was in
2:37
Speaker 2: La selfishly again because like I said, I'm a huge
2:40
Speaker 2: fan of the shows that he does, and I just
2:42
Speaker 2: thought that it would be a good time and a
2:44
Speaker 2: good conversation. In today's episode, De tells me all about
2:47
Speaker 2: how he got to this position in charge of a
2:49
Speaker 2: lot of these big brands. We chat about the hard
2:52
Speaker 2: work and the late nights and the networking and all
2:55
Speaker 2: of the opportunity cost that comes with doing something that
2:58
Speaker 2: you really love.
3:00
Speaker 1: To talk about how when he.
3:01
Speaker 2: First met his now wife he wasn't, as he says,
3:03
Speaker 2: super mature or ready to be in the relationship. And
3:06
Speaker 2: going through that in addition to managing the financial crisis
3:11
Speaker 2: and building all these businesses, it was really overwhelming for him.
3:14
Speaker 2: He was flipping through a magazine one day and saw
3:18
Speaker 2: an advertisement for a triathlon and figured, hey, maybe now
3:21
Speaker 2: is the time that doing something like this would be
3:24
Speaker 2: a good call. And so through training for that, it
3:27
Speaker 2: helped him get on track, get his ducks in a row.
3:29
Speaker 2: And we talk about what he says is the single
3:31
Speaker 2: best thing he's done in his career, which is the
3:34
Speaker 2: run club that goes along with that active where line
3:37
Speaker 2: grand Ac. We chat about how that's changed him as
3:39
Speaker 2: a business person, and like I said, it's just a
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Speaker 2: really good fun Convod is a no holding back sort
3:47
Speaker 2: of guy. He's the kind of person that tells you
3:49
Speaker 2: what's on his mind and offers up the advice that
3:51
Speaker 2: we probably all need to hear. And so I think
3:54
Speaker 2: you guys are really going to dig it as always,
3:56
Speaker 2: you know the drill. As you are listening today, tag
3:58
Speaker 2: me over at Hurdle Podcast on Instagram. Let me know
4:01
Speaker 2: what you like, what your takeaways are. If you have
4:03
Speaker 2: a Hurdle moment of your own to share, or just
4:05
Speaker 2: want to say what's shaken, hit me up at Emily
4:08
Speaker 2: at Hurdle dot us. And if you're in the New
4:10
Speaker 2: York City area and want to connect irl in real life.
4:15
Speaker 1: This week, I'm doing.
4:16
Speaker 2: A live podcast tomorrow night, Tuesday, September seventeenth at Trella's
4:22
Speaker 2: Health with Hurst Chief Fashion Director Ayak and I click
4:26
Speaker 2: on over to the episode description and make sure to OURSVP.
4:30
Speaker 1: Huh, that was a lot with that. Let's get the hurdling.
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Speaker 3: Today.
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Speaker 2: I'm sitting down with d Murphy. D how would you
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Speaker 2: like me to introduce you?
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Speaker 3: That's a great question. I don't know.
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Speaker 1: You do a lot of things.
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Speaker 3: I would say fashion entrepreneur.
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Speaker 2: Okay, what are some of the brands you're entrepreneuring behind?
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Speaker 3: First brand is a brand that we started seventeen years
5:02
Speaker 3: ago called five four that has morphed into a subscription
5:06
Speaker 3: service called the Menlo Club. Under that, we have New Republic,
5:09
Speaker 3: which is a shoe brand, Grand Athletic Club, which is
5:12
Speaker 3: their active wear brand. And then we'll also co owned
5:17
Speaker 3: a streetwear brand called Young and Reckless. And we are
5:20
Speaker 3: currently incubating a half a dozen new brands at all
5:23
Speaker 3: different price points, all different categories, just to kind of
5:27
Speaker 3: find our next generation of brands we're going to grow.
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Speaker 1: It's a lot of stuff, A lot of stuff.
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Speaker 2: Okay, So background on how I'm sitting here. A girlfriend
5:36
Speaker 2: of mine a year and a half ago put me
5:37
Speaker 2: onto short story long I obviously from short story, long
5:41
Speaker 2: found group Chat. Group Chat is your what? How did
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Speaker 2: you classify the other day on the.
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Speaker 3: Show in terms of how we treated?
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Speaker 1: How do you what you?
5:51
Speaker 3: What?
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Speaker 1: Would you just?
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Speaker 2: It's a news podcast that launches three times a week.
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Speaker 2: But I feel like you said news for millennials.
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Speaker 1: Is that what you said?
5:57
Speaker 3: I think we might have said something like that. The
5:59
Speaker 3: best way to explain it is it's complex meets Bloomberg
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Speaker 3: with heavy opinions.
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Speaker 1: With heavy opinions and some yelling, love arguing.
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Speaker 2: Yeah, so I listened to group Chat all three times
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Speaker 2: every week.
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Speaker 1: You guys came through New York.
6:15
Speaker 2: I was like, I need to come to this meetup,
6:18
Speaker 2: even though I felt as though I was going to
6:21
Speaker 2: be the only woman walking into a group of men,
6:23
Speaker 2: which was pretty.
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Speaker 1: Much the case. Yes, and now I'm in LA and
6:27
Speaker 1: we're sitting here, which is dope.
6:28
Speaker 2: Also shout out to Phil because he hooked us up
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Speaker 2: as well. So thanks Phil. If you haven't listened to
6:34
Speaker 2: the Tartar Project, check out d over there.
6:37
Speaker 3: Yeah he's awesome.
6:38
Speaker 2: So d you don't just all of a sudden start
6:42
Speaker 2: being an entrepreneur for eight thousand fashion Active where brands
6:46
Speaker 2: at lunch So were you always interested in fashion?
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Speaker 3: Not at all?
6:49
Speaker 1: Where are you from? Originally I grew up.
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Speaker 3: In a suburb of La called Granada Hills. It's the
6:54
Speaker 3: equivalent of like any American suburb. Just do you play sports,
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Speaker 3: you go to school, you read pizzas on Friday, like,
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Speaker 3: it's pretty regular childhood. YEA had no interest in fashion.
7:07
Speaker 3: Didn't even have interest in fashion in college. Actually was
7:09
Speaker 3: intimidated by the entire shopping process growing up. Why probably money. Yeah,
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Speaker 3: Like I had equated looking good to having money. I
7:22
Speaker 3: just didn't think fast fashion probably when I was growing
7:26
Speaker 3: up didn't really exist. You know, it started to exist
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Speaker 3: for women in Forever twenty one in the nineties, but
7:32
Speaker 3: it didn't exist for men. You had stuff like Banana
7:35
Speaker 3: and Gap and Express, but they weren't like so inexpensive
7:39
Speaker 3: that you could buy all your clothes from there. At
7:41
Speaker 3: least I couldn't, So I reverted to places like Old
7:45
Speaker 3: Navy or TJ. Max. And that's where like I ended
7:48
Speaker 3: up getting most of my clothes. So it was more
7:50
Speaker 3: just out of necessity than I had bought clothes, not
7:52
Speaker 3: because I was really into the style.
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Speaker 2: But even though you were shopping at these like lower
7:59
Speaker 2: price points places. Did you really care about how you looked?
8:03
Speaker 1: Really?
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Speaker 3: I look back at my pictures. I was a very
8:06
Speaker 3: poorly dressed individual. I had bad taste, I had a
8:10
Speaker 3: lot of bad haircuts. It was a combination of all
8:13
Speaker 3: that stuff. It's funny that now we dress hundreds of
8:18
Speaker 3: thousands of men all over the world.
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Speaker 2: Yeah, it's very different, but obviously you're not the person
8:23
Speaker 2: that's necessarily like designing what they're putting on their bodies.
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Speaker 3: Yeah, and it's funny. When I started the business, I
8:29
Speaker 3: never viewed myself as a creative person, But today one
8:33
Speaker 3: hundred percent view myself as a creative person. I am
8:36
Speaker 3: I geek out of clothes like a designer does. I'm
8:40
Speaker 3: very involved in the creative process now. But when I started,
8:43
Speaker 3: I didn't know, or I thought I didn't know. I'd
8:47
Speaker 3: have the confidence to think I knew. But now I've
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Speaker 3: seen so many seasons of so many brands and our
8:53
Speaker 3: own brands, what works, what doesn't work. I've now developed
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Speaker 3: my style and sense of what I think look good,
9:00
Speaker 3: so I'm able to inject that right.
9:02
Speaker 1: Okay, so what did you go to college for.
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Speaker 3: I went to an underground business program at USC and
9:10
Speaker 3: I actually was in the entrepreneurship program, so I knew
9:12
Speaker 3: I was going to start a business.
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Speaker 2: And people say a lot of the time, like when
9:17
Speaker 2: you're an entrepreneur, like I knew from a young age
9:19
Speaker 2: that I wanted to like start something, Yeah, Like did
9:22
Speaker 2: you feel that way?
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Speaker 3: Yeah, I mean I always knew that that was going
9:26
Speaker 3: to be a path at some point. So when I
9:29
Speaker 3: went to high school in the late nineties and I
9:33
Speaker 3: was interested in finance, I actually honestly always wanted to
9:36
Speaker 3: be an investment banker, Like that was my dream. I
9:40
Speaker 3: felt that that I would be really really good at
9:43
Speaker 3: In hindsight, I probably would have gotten way richer if
9:46
Speaker 3: I'd stayed investment banking. I wouldn't have had as much fun.
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Speaker 1: But the.
9:52
Speaker 3: Cliche, it is like the art of putting people together,
9:56
Speaker 3: the art of the deal was something that I was
9:57
Speaker 3: fascinated with. And then I started learning about all these
10:00
Speaker 3: new technology companies in the late nineties like Yahoo and Aol,
10:04
Speaker 3: and these young entrepreneurs were wild successful. They kind of
10:10
Speaker 3: didn't have experience, they were green, and I was like,
10:12
Speaker 3: oh my god, the world's changing. As long as you
10:14
Speaker 3: have a good idea and execute it, you could you
10:17
Speaker 3: could actually be that person, and that's when it kind
10:20
Speaker 3: of drove me on the path of entrepreneurship.
10:21
Speaker 2: Okay, so you're graduating college and how do you where
10:26
Speaker 2: are you going?
10:27
Speaker 3: I had already started my brand five four with my
10:29
Speaker 3: business partner. Wow, senior year of college.
10:31
Speaker 1: So how did that even come to happen?
10:33
Speaker 3: It was a business plan we had to write for
10:35
Speaker 3: USC We write that business plan. Halfway through this the year,
10:40
Speaker 3: my partner and I say, let's just do it. Doesn't
10:43
Speaker 3: look that hard. So we actually went got some T
10:45
Speaker 3: shirts printed, took them around campus, and sold them to
10:48
Speaker 3: our friends, and so we started spring of two thousand
10:51
Speaker 3: and two.
10:51
Speaker 1: Wow. Okay, so I just started out as T shirts.
10:55
Speaker 3: T shirts, and while we finished the school year, we
10:59
Speaker 3: finished up our business. We ended up winning like best
11:01
Speaker 3: Business Plan, so we were like, oh, we're going to
11:04
Speaker 3: be successful. We're going to go out and start this business.
11:07
Speaker 3: Max had our credit cards to sign up for a
11:09
Speaker 3: trade show that happened in August of two thousand and two,
11:12
Speaker 3: because that's where all the buyers, where all the retailers were,
11:15
Speaker 3: so we were like, we have to go. We have
11:17
Speaker 3: to be there, that's where everyone else is. We go there,
11:20
Speaker 3: terrible experience struggled, Like you wouldn't believe those four days.
11:24
Speaker 1: Had you been to a trade show before to see
11:26
Speaker 1: like what it even would be like.
11:27
Speaker 3: Yeah, So that February we snuck into Magic with some
11:31
Speaker 3: friends and we wanted to see for ourselves what it
11:35
Speaker 3: was like. And we were like, okay, we could do this.
11:38
Speaker 3: I don't know why we thought we could do it,
11:39
Speaker 3: because that's when the trade show business was booming and
11:42
Speaker 3: need these huge brands Calvin, Tommy, Polo, Mega Boots, but
11:46
Speaker 3: we thought we could compete with those people.
11:48
Speaker 1: So you go and those four days are hell.
11:50
Speaker 3: Hell, write two orders, spent the last money we had.
11:55
Speaker 3: My mom had to come fly and bail us out
11:58
Speaker 3: of like a bill. We owed, had to go get
12:01
Speaker 3: lunch for us because we were so broke, Like it was.
12:03
Speaker 3: It was a sad scene.
12:04
Speaker 1: How do you come back from that?
12:06
Speaker 3: We had graduated college. We told everyone we're going to
12:08
Speaker 3: start this fashion brand. So it was ego. That's what
12:12
Speaker 3: came back from it. Like we weren't going to tell
12:14
Speaker 3: our friends we failed, right, We just said, oh, we
12:18
Speaker 3: had a slow start, okay, and we just continue to
12:21
Speaker 3: do it. And then next in six months was the
12:24
Speaker 3: next show. Also terrible. Six months, the next show also terrible.
12:30
Speaker 3: We kept going and it wasn't until about two and
12:33
Speaker 3: a half years later do we even get the first
12:35
Speaker 3: sense of like, oh my god, this is about to work.
12:39
Speaker 2: So okay, first of all, talk about a lesson in
12:42
Speaker 2: that like how many times are it going to fail
12:43
Speaker 2: before it's like, Okay, I think something good.
12:46
Speaker 1: Is happening here.
12:46
Speaker 2: Yeah, but I'm interested because is there no other route
12:49
Speaker 2: to go aside from like the trade show route?
12:52
Speaker 3: Well, in that era, there wasn't. God, today's world is
12:55
Speaker 3: completely different. Yeah, he would. I would never tell anyone
12:58
Speaker 3: to go to a trade show. I would. You would
13:00
Speaker 3: go direct to the consumer. If you have an engaged audience,
13:03
Speaker 3: you should be able to sell them product. Whereas in
13:08
Speaker 3: the previous world there was gatekeepers, and the gatekeepers were
13:10
Speaker 3: the retailers, and after retailers, there were buyers, and those
13:13
Speaker 3: people controlled what got on the floor of Macy's or
13:17
Speaker 3: Bloomingdale's or your local denim shop.
13:21
Speaker 2: Okay, so after two and a half years, you're like,
13:24
Speaker 2: this feels like something's happening.
13:26
Speaker 1: So then what happened?
13:27
Speaker 3: So the first thing that actually happened was we actually
13:30
Speaker 3: got our first investor and It was by Fluke, someone
13:35
Speaker 3: that had gone to my high school ten years before
13:38
Speaker 3: me and was a retailer and a manufacturer. Took a
13:43
Speaker 3: liking to my business partner and I and decided to
13:46
Speaker 3: help us out. For to this day, we don't know why.
13:50
Speaker 3: He had no reason to help us out.
13:51
Speaker 1: Well did you even go to him and look for money?
13:55
Speaker 3: At one point I just told him, hey, man, we're struggling.
13:58
Speaker 3: I don't know what to do. And he's like, come
14:00
Speaker 3: meet with me next week. You and your partner talentmar
14:03
Speaker 3: whole pitch. He's like, look, you guys don't have any
14:06
Speaker 3: real talent, but I love your tenacity and your aggressiveness
14:11
Speaker 3: and trying to make this work. I think that's the
14:14
Speaker 3: most unique thing you guys have. I've met a lot
14:16
Speaker 3: of people in fashion. You guys have something special. Took
14:19
Speaker 3: a chance on us. He was launching a new brand
14:22
Speaker 3: with another manufacturer. The two of them actually financed our business.
14:26
Speaker 3: To go, make whatever you want, and if you sell it,
14:30
Speaker 3: you guys can grow. If not, you're out of business.
14:32
Speaker 2: That's like one of those things you see in a
14:34
Speaker 2: movie and you like dream that someone will do this
14:36
Speaker 2: for you.
14:36
Speaker 1: It's like in New York.
14:38
Speaker 2: When I just move there, I'm like walking around looking
14:40
Speaker 2: at all these beautiful apartments and you see like a
14:42
Speaker 2: Craigslist listing, and you're like, maybe if I email this person,
14:45
Speaker 2: they'll take pity on me and put me up in
14:46
Speaker 2: this like.
14:47
Speaker 1: Eight grand a month spot.
14:49
Speaker 2: Yeah, just because it happens in the movie, It's totally
14:51
Speaker 2: gonna happen.
14:52
Speaker 3: And I would say that what we experienced was movie
14:55
Speaker 3: like yeah, because the ending was also very dramatic with
14:58
Speaker 3: that particular partner.
15:00
Speaker 1: Okay, what happened.
15:01
Speaker 3: They went broke out and we had like sixty days
15:05
Speaker 3: to find a new investor, not even sixty thirty days
15:07
Speaker 3: to find a new investor. That was in two thousand
15:09
Speaker 3: and seven, so when the world was falling apart, they
15:13
Speaker 3: were falling apart, and we knew we had to move
15:15
Speaker 3: fast and find an exit. Luckily, we found who are
15:19
Speaker 3: still to this day our investors. But it all happened
15:23
Speaker 3: from us just going out there and building relationships and
15:26
Speaker 3: connecting with this person that finally said, okay, I'll give
15:29
Speaker 3: this guy a shot.
15:30
Speaker 2: What actually right now is happening also in your personal life,
15:33
Speaker 2: because I know you said there was like a lot
15:35
Speaker 2: of stuff going on at this point.
15:36
Speaker 3: Yeah, I mean at that point, we were still financially struggling.
15:40
Speaker 3: You know, we're in fashion, and you have to live
15:43
Speaker 3: a certain life in fashion, and when you don't have money,
15:45
Speaker 3: it's really really difficult to do it, and so anything
15:48
Speaker 3: from traveling to going out it was really challenging. Well, luckily,
15:52
Speaker 3: we had friends specifically in La that were in nightlife
15:54
Speaker 3: that kind of took care of us and allowed us
15:57
Speaker 3: to build our brand through that scene. But the reality
16:00
Speaker 3: was we were just struggling financially struggling, you know, just
16:05
Speaker 3: to kind of keep our head above water, which is
16:08
Speaker 3: a common thing when you're an entrepreneur, like everything's a struggle.
16:11
Speaker 3: You just get out of beds to struggle. And we
16:13
Speaker 3: were just having very little success. And then when the
16:17
Speaker 3: brand finally started having success and we were able to
16:20
Speaker 3: take proper salaries and all of a sudden, our confidence
16:24
Speaker 3: went up and we bought some fancy new toys and
16:27
Speaker 3: started enjoying life a little bit. And then as soon
16:30
Speaker 3: as that happened, the recession hit and everything that we
16:34
Speaker 3: were had kind of worked for and built momentum on
16:37
Speaker 3: just disappeared overnight and we were back to square one.
16:40
Speaker 3: The challenge is this time we got a taste of
16:42
Speaker 3: the good life. Yeah, we had taste of living well
16:45
Speaker 3: and traveling and having nice things, and then all of
16:48
Speaker 3: a sudden, pretty much those things are taken away from us.
16:52
Speaker 3: And that's when life just became very difficult because you're,
16:57
Speaker 3: you know, at that point, we were twenty nine years old.
17:00
Speaker 3: We're becoming adults, you know. I think specifically for men,
17:04
Speaker 3: you don't really become an adult till you're like in
17:06
Speaker 3: your thirties at least. Yeah, and even then it's a stretch.
17:11
Speaker 3: I could safely say I didn't feel like a man
17:14
Speaker 3: till like three four years ago. You know, it's just
17:17
Speaker 3: thirty eight. It's like in terms of like responsibility and
17:21
Speaker 3: how I held myself accountable and things like that. Those
17:24
Speaker 3: are all recent things in my life, and that's probably
17:27
Speaker 3: me getting married and having a child. But at twenty nine,
17:30
Speaker 3: I felt like a kid. I was kind of just
17:33
Speaker 3: bummed out at where I am with my life at
17:35
Speaker 3: twenty nine. I also think specifically men go through this
17:39
Speaker 3: phase at that age. I was it's like a thirty
17:43
Speaker 3: year old crisis. If you talk to and I was
17:45
Speaker 3: like I started witnessing it happened upon myself. But I
17:49
Speaker 3: also happened to a lot of my friends where everyone
17:52
Speaker 3: was kind of in a funk, and even it wasn't
17:54
Speaker 3: even if it wasn't financial related, people were just in
17:57
Speaker 3: a funk. And I think it's like this expectation since
18:00
Speaker 3: we have as people at thirty, we should have been
18:03
Speaker 3: doing something, because when you were young, you're like, by thirty,
18:05
Speaker 3: I'm want to do this, and then when you haven't
18:08
Speaker 3: done any of it, you're just like, WHOA.
18:10
Speaker 1: What was one thing you wanted to do by thirty
18:12
Speaker 1: that you hadn't done.
18:13
Speaker 3: It was probably all financially really, like I thought I
18:15
Speaker 3: have X dollars at my bank account, or I thought
18:18
Speaker 3: I would have sold my business, or I would have retired.
18:20
Speaker 1: I wrote it hired.
18:21
Speaker 3: I wrote an article that got published when I was
18:23
Speaker 3: sixteen years old, how I'm going to retire thirty. And
18:26
Speaker 3: I wrote down this amazing plan got picked up by newspapers.
18:29
Speaker 1: Everywhere, newspapers everywhere.
18:30
Speaker 3: Yeah, it was crazy because they were like, why is
18:32
Speaker 3: this sixteen year old kid telling me how he's going
18:34
Speaker 3: to retire thirty? So it's kind of obnoxious. Yeah, And
18:37
Speaker 3: you know, I started reflecting. I was like, I wasn't
18:40
Speaker 3: even close. And I met retirement from a financial standpoint,
18:44
Speaker 3: not from like a mind standpoint, and I was like
18:48
Speaker 3: those things. Unfortunately, you equip most of your goals with
18:52
Speaker 3: financial at that point in your life, and so you're
18:56
Speaker 3: just in a funk at that point because you're just like,
18:58
Speaker 3: I'm not even anywhere year where I thought. In fact,
19:01
Speaker 3: I owed millions of dollars in debt in our business
19:04
Speaker 3: at twenty nine.
19:05
Speaker 1: And this is around the time that you met your wife, right,
19:08
Speaker 1: your now wife.
19:09
Speaker 3: Yeah, so we probably met. I was probably twenty nine
19:12
Speaker 3: years old or twenty eight years old actually, and which
19:17
Speaker 3: we hit it off immediately between my business struggling financial things,
19:23
Speaker 3: and also I think at the first time in my life,
19:25
Speaker 3: I had like also kind of come out of my
19:28
Speaker 3: shell as a person, so I was more social, I
19:33
Speaker 3: was out and about, and so I wasn't even mature
19:35
Speaker 3: enough to handle a relationship. So we end up dating
19:40
Speaker 3: for a while for a few months, and then I
19:45
Speaker 3: completely immature in the way I handled the situation. I
19:47
Speaker 3: was a selfish person. I wasn't, you know, truly like
19:52
Speaker 3: committed to a relationship because I was selfish. I was
19:55
Speaker 3: a selfish person at that point. So she obviously sees
19:57
Speaker 3: and she's like this your child, I'm out.
20:00
Speaker 1: I'm out.
20:01
Speaker 3: And it was like a hard cut off from both
20:03
Speaker 3: of us because for me at that time, relationships were
20:06
Speaker 3: like I did see the point of things lingering on.
20:08
Speaker 3: It's like it's only going to make me feel worse.
20:11
Speaker 3: So it was a hard cut off for both of us.
20:13
Speaker 3: Don't speak for three four years, and uh, kind of
20:18
Speaker 3: figuring out my business, but I really also try to
20:23
Speaker 3: figure out myself. It's like I'd never like thought about
20:27
Speaker 3: self improvement or why you know all those things that
20:30
Speaker 3: like I don't know. At that age, I probably made
20:33
Speaker 3: fun of yeah, and I was like I need to
20:35
Speaker 3: improve myself? How do I do it? And I had
20:37
Speaker 3: no idea. It wasn't like today we just go on
20:39
Speaker 3: Instagram and four hundred people are shouting at you to
20:42
Speaker 3: improve your life, so literally shouting shouting, I go down
20:47
Speaker 3: a I was flying back from a New Year's Eve
20:50
Speaker 3: trip with my best friend. We went to India. Year's Yeah,
20:55
Speaker 3: I have I have taken very glamorous New Year's Eve trip.
20:58
Speaker 3: That's that was the thing. When when I was single,
21:00
Speaker 3: that or even before we got we had a baby.
21:03
Speaker 3: My wife and I always did so. I would always
21:05
Speaker 3: leave the country for New Year's Eve when I had
21:08
Speaker 3: no money or I had I had money, I would
21:10
Speaker 3: just do it. And we're flying back and I was
21:13
Speaker 3: reading Esquire and I see the activity that all type
21:20
Speaker 3: A personalities are doing. I was like, huh, I'm gonna
21:23
Speaker 3: read this article and it said triathlons. And of course, conveniently,
21:26
Speaker 3: at the next page you flip it over as an
21:27
Speaker 3: ad for the Nautica Miami Beach Triathlon that's happening in
21:32
Speaker 3: twelve weeks.
21:33
Speaker 1: How strategic, strategic.
21:35
Speaker 3: And you didn't have Wi Fi on the planes. Then
21:39
Speaker 3: I rip the magazine, go home, and I signed up
21:44
Speaker 3: for the triathlon. And I said, I'm going to do
21:46
Speaker 3: the triathlon twelve weeks. I tell a friend of mine.
21:49
Speaker 3: He actually ends up doing it with me. You know,
21:52
Speaker 3: it's swimming, running, biking and things that I really I
21:56
Speaker 3: was pretty out of shape.
21:57
Speaker 2: I was going to ask you, like, what was your
21:58
Speaker 2: experience with those activities Before this point.
22:01
Speaker 3: I was active, you know, I went to the gym,
22:03
Speaker 3: but it was like a fake gym workout, like I
22:06
Speaker 3: just equinox just to look be seen there. Yeah, yeah,
22:12
Speaker 3: it wasn't actually I would do like twenty minute, thirty
22:14
Speaker 3: minutes on a treadmill, like run slow, whatever, fast forward,
22:17
Speaker 3: I legit, train hard. Finished the triathlon never felt better
22:23
Speaker 3: like it was transformational in how my life changed, because
22:28
Speaker 3: it started a snowball of things in my life. One
22:33
Speaker 3: I felt really happy about myself because I was in shape.
22:37
Speaker 3: I felt good. I've also looked a lot better. I
22:39
Speaker 3: looked just healthier. And then my business also just so
22:45
Speaker 3: happened to start clicking then too. So some can say
22:49
Speaker 3: they're separated. I think they're connected, Oh totally, because your
22:52
Speaker 3: energy also attracts that. Yeah, and we end up launching
22:56
Speaker 3: Young and Reckless that year, and it takes off and
23:01
Speaker 3: makes enough money to kind of save the business and
23:06
Speaker 3: created a ton of momentum for the next ten years.
23:15
Speaker 2: Quick break from today's episode to give my sponsor Athletic.
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23:22
Speaker 2: This week, I was traveling to Seattle and the travel
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23:28
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23:31
Speaker 1: but as.
23:31
Speaker 2: Soon as I woke up the next day, the first
23:34
Speaker 2: thing I did, just like when I'm back at home,
23:36
Speaker 2: is reach on my athletic Greens, head on over to
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Speaker 2: the lobby, get myself some ice, some water, mix it
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24:28
Speaker 1: No code necessary, Let's get back to it.
24:39
Speaker 2: I totally think that the self confidence thing and how
24:42
Speaker 2: you present yourself and everything else, how you show up
24:44
Speaker 2: for everything else that you do, are completely related. Like
24:48
Speaker 2: for me when I lost weight in college, after I
24:51
Speaker 2: lost weight in college. It was like, Okay, well now
24:54
Speaker 2: I understand that I'm worthy of my own investment. So
24:56
Speaker 2: now that I believe in that, well let me put
24:58
Speaker 2: my best foot forward in going for an internship and
25:02
Speaker 2: getting my first job and like whatever it was that
25:04
Speaker 2: I wanted to go get because I was like, well,
25:06
Speaker 2: I was like, I'm doing the best I can with
25:07
Speaker 2: what I have.
25:08
Speaker 3: Yeah, you know exactly. And I think that's why, as
25:12
Speaker 3: you know, full full circle, why we have this one
25:15
Speaker 3: club that we'll talk more about soon. But it's so
25:19
Speaker 3: transformational how your health changes your mindset.
25:24
Speaker 2: Yeah, totally. Okay, so you did the triathlon. Things are
25:28
Speaker 2: going good, and how do you and Haley reconnect?
25:31
Speaker 3: We end up? I hear through the grapevine she had
25:35
Speaker 3: broken up with a boyfriend.
25:36
Speaker 1: Through the grapevine.
25:37
Speaker 3: Yeah, and I obviously at that I sent an AOL
25:40
Speaker 3: instant message Oh yeah wow tbt. Yeah, and I was
25:47
Speaker 3: like we we always enjoyed like hiking or activities. So
25:51
Speaker 3: I was like, let's go for a hike.
25:53
Speaker 1: We go for it was like my dream first date.
25:56
Speaker 2: I'm like waiting, like spoiler alert, any men, so please
26:01
Speaker 2: ask me to go on a hike. Yeah, maybe not
26:03
Speaker 2: like one hundred and ten New York City day. But
26:05
Speaker 2: I'm just saying, we can take a train to Cold Spring. Yeah,
26:08
Speaker 2: go on a hike. It's so easy. Like I feel
26:10
Speaker 2: like whenever a guy tells me that I asked a
26:12
Speaker 2: girl to go on a hike, I'm like, thank you.
26:13
Speaker 1: We like someone.
26:14
Speaker 3: It's actually much less pressure than an actual date.
26:19
Speaker 1: You're doing something.
26:20
Speaker 3: Yeah, you're doing something, and it you know, I don't know,
26:23
Speaker 3: it's a great.
26:23
Speaker 1: Icebreaker, pro pro hiking.
26:25
Speaker 3: So we went on a hike, We went for lunch,
26:28
Speaker 3: We ended up getting lost, so we would get It
26:30
Speaker 3: was a four hour hike, and after that that was it.
26:34
Speaker 3: We were together. We dated for a few years, got
26:38
Speaker 3: married three years ago, and I have a baby that's
26:42
Speaker 3: about to be too.
26:43
Speaker 1: Wow. Time flies when you're having fun.
26:45
Speaker 3: Yeah, And it really just all those things all happen
26:49
Speaker 3: because I think, you know, I focused on myself first
26:52
Speaker 3: and got my shit together.
26:53
Speaker 2: Yeah, And it's pretty admirable that, like your decision at
26:57
Speaker 2: the time when everything was like going to hell, was
26:59
Speaker 2: like I'm going to sign up for this triathlon instead
27:02
Speaker 2: of I'm gonna party completely all the time every single day,
27:06
Speaker 2: which I'm sure there was like some of that, the
27:08
Speaker 2: fact that you leaned into this training for something that
27:12
Speaker 2: you would never even aspire to do off the bat.
27:15
Speaker 1: Yeah, it's pretty.
27:16
Speaker 3: Dope because I felt like whenever I have ruts in
27:20
Speaker 3: my life, I feel like I have to do a
27:21
Speaker 3: one eighty and go a different direction. Yeah, because I
27:25
Speaker 3: don't think it makes sense to Because if status quo
27:29
Speaker 3: is not working, then it's time to make a change.
27:32
Speaker 3: And we do that in our business all the time.
27:35
Speaker 3: We will make the most drastic decisions that will hurt
27:38
Speaker 3: in the short term, but it's allowed us to run
27:42
Speaker 3: the same exact business for seventeen years and probably it'll
27:45
Speaker 3: allow us allowed to do it for thirty years.
27:47
Speaker 2: So at that time, when you after the triathlon, your
27:51
Speaker 2: business getting better, you launch young and reckless. Is this
27:55
Speaker 2: when Grandez comes into the picture?
27:57
Speaker 3: No, not even so. What comes next is our subscription concept,
28:02
Speaker 3: which was called at the time five to four Club,
28:05
Speaker 3: which we had developed because we saw someone doing it
28:09
Speaker 3: in the women's space. So in twenty twelve we launched
28:13
Speaker 3: the club and for eighteen months after that we just
28:19
Speaker 3: kind of learned and tested, like how does this world work?
28:22
Speaker 3: Because we were always like wholesale, we had never sold
28:25
Speaker 3: direct to the consumer at scale, so like, what does
28:28
Speaker 3: it look like when you merchandise and customer service and
28:31
Speaker 3: develop a website? And in twenty twelve, which is only
28:34
Speaker 3: seven years ago, but like, there wasn't the tools. There
28:37
Speaker 3: wasn't as easy as shopify is, where you just sign
28:40
Speaker 3: up for a website and sell shit. Like, it was
28:42
Speaker 3: hard to develop the platform that we used to build
28:45
Speaker 3: the subscription service. So we took eighteen months to really
28:49
Speaker 3: understand how to do that. But we had launched it, tested,
28:51
Speaker 3: learned it, had gotten incredible feedback. Finally, in December of thirteen,
28:55
Speaker 3: we shut it all down and said we're going to
28:57
Speaker 3: go full force with this thing. And fourteen the club
29:01
Speaker 3: just exploded, and then exploded even more in fifteen and
29:04
Speaker 3: when even crazier in sixteen and seventeen, And that's when
29:08
Speaker 3: we were launching all these new brands, when we were like,
29:11
Speaker 3: we have this customer base that trusts us, let's give
29:14
Speaker 3: them what else they need in their closet. So what
29:17
Speaker 3: do shoes look like? What is the shoe that compliments
29:20
Speaker 3: what we make? What are the what does this do
29:24
Speaker 3: person do? In active wear? So that's when we started
29:27
Speaker 3: developing so that's all happened really in the last two
29:29
Speaker 3: and a half three years.
29:30
Speaker 1: Wow, that's crazy.
29:32
Speaker 2: Where does the name and also let's tell the hurdlers
29:35
Speaker 2: what grand Ac is. Where's the name come from?
29:38
Speaker 3: Grand Athletic Club is the active where a brand that
29:42
Speaker 3: we launched. And Grand is where our first office was.
29:47
Speaker 3: So our first office it was in downtown La Will
29:50
Speaker 3: Shore and Grand and it was my mom's travel agency
29:55
Speaker 3: and she's she sold. She was an Indian focused travel agency.
30:00
Speaker 3: That's where we're launching a fashion brand. It's not easy.
30:03
Speaker 3: So Grande's Grand is the street we were on. And
30:07
Speaker 3: I was a member of an gym in downtown called
30:10
Speaker 3: the La Athletic Club. So Grand Athletic Club is where
30:14
Speaker 3: we kind of are humble beginnings.
30:16
Speaker 1: Yeah, and probably easy to get a trademark like that.
30:18
Speaker 3: Exactly smart.
30:20
Speaker 2: And when you're trying to fill the holes in his closet,
30:24
Speaker 2: are you thinking a lot of pieces? Are you thinking
30:29
Speaker 2: like a few skews? Like how where's your head's head
30:31
Speaker 2: at with that?
30:32
Speaker 3: So the I'll tell you where we started. We started
30:36
Speaker 3: with a very large selection of product, which was athleisure, active, casual, performance,
30:44
Speaker 3: and we've now gone one eighty drastic and said, we
30:50
Speaker 3: need to focus on making the best items that this
30:54
Speaker 3: person cannot live without. And that has ended up in
31:00
Speaker 3: because of my personal passion of running the perfect running short,
31:04
Speaker 3: because I was like, I can't sit there and build
31:08
Speaker 3: this brand and we haven't nailed an item or a
31:11
Speaker 3: product yet. And after three years we've taken this really
31:17
Speaker 3: drastic approach of like, let's focus on the most essential
31:21
Speaker 3: items for a guy. And I feel like running is
31:26
Speaker 3: the one activity that all people can participate in because
31:29
Speaker 3: there's no financial barrier. And even though not everyone runs,
31:34
Speaker 3: the idea of being active is the kind of foundation
31:37
Speaker 3: of it. But to me, for guys at least, it
31:40
Speaker 3: starts with a great pair of shorts that they can
31:42
Speaker 3: feel comfortable in and can enhance their movements, and then
31:48
Speaker 3: start there, build that up and then scale from there.
31:52
Speaker 3: So now it's come full circle down to a pair
31:54
Speaker 3: of shorts.
31:55
Speaker 1: Just one pair of shorts.
31:56
Speaker 3: Yeah, we still sell a full collection, but you are
32:00
Speaker 3: relaunching it around one short and then we'll launch the
32:04
Speaker 3: perfect socks, then the perfect T shirt and slowly build
32:07
Speaker 3: it back up.
32:08
Speaker 1: Are you getting a lot of feed so through this
32:10
Speaker 1: you've started a run club?
32:11
Speaker 3: Correct?
32:12
Speaker 1: What's the deal with the run club.
32:13
Speaker 3: So about two years ago, this British guy, Luke came
32:17
Speaker 3: to my office unrelated to running, was asking us about
32:21
Speaker 3: what we're doing on partnerships for five to four ended
32:24
Speaker 3: up saying, hey, I see you have an active ward brand.
32:27
Speaker 3: Have you ever thought about doing a run club? And
32:29
Speaker 3: I'm like, I personally love running. I run by myself today.
32:33
Speaker 3: I would love to be a part of a run club.
32:35
Speaker 3: I just don't have time to run it. If you
32:37
Speaker 3: will coordinate it, I'm happy to show up wherever the
32:39
Speaker 3: run club is right every weekend. We end up starting
32:43
Speaker 3: the run club the week my wife is supposed to
32:46
Speaker 3: go into labor with our first child, and I was like, man,
32:49
Speaker 3: this is a rough time, but whatever. So I show
32:52
Speaker 3: up to the first run club. I think ten people
32:54
Speaker 3: show up and I was like, wow, ten people just
32:57
Speaker 3: off Instagram showed up to come running. We start this club,
33:02
Speaker 3: and you know, some days we have ten, some days
33:05
Speaker 3: we have three, then we have ten, then we have fifteen,
33:09
Speaker 3: and then all of a sudden, people are going to
33:11
Speaker 3: lunch together and people are becoming friends, and there's birthday parties,
33:15
Speaker 3: and I go to the birthday parts like everyone's from
33:17
Speaker 3: the club and fast forward a year goes by really
33:24
Speaker 3: tight relationships. It's like, to me, the next generation of
33:29
Speaker 3: It's what I would have loved to have a twenty
33:31
Speaker 3: three twenty four. So it's all these really young young people.
33:35
Speaker 3: And then there's like the older set, which I'm part of,
33:39
Speaker 3: which are kind of like mentoring these people. Nothing in particular,
33:43
Speaker 3: but just feels like life. It could be people. We
33:46
Speaker 3: talk about relationships stuff, we're talking about business, we're talking
33:48
Speaker 3: about opportunities, how to deal with cion situations. And now
33:53
Speaker 3: to me, it's become like this incredible community that is
33:59
Speaker 3: actually creating things. The first business is launched the other
34:02
Speaker 3: run Club. Two guys met because of running and launched
34:05
Speaker 3: a CBD electrolyte brand drink drink brand. There are partnerships.
34:11
Speaker 3: I've hired several people from the Run Club for full
34:14
Speaker 3: time jobs. When I travel now, I always post where
34:19
Speaker 3: we're meeting and we get a random group of people,
34:23
Speaker 3: and to me, I think, when it's all said and done,
34:27
Speaker 3: this will be the greatest thing I'll ever do. Yes,
34:30
Speaker 3: that's dope, because it's it just feels special, like when
34:35
Speaker 3: you go out and run, and like the people I'm
34:37
Speaker 3: meeting and the communities we're creating, and it's like all
34:41
Speaker 3: over the country. We were just in Chicago last weekend,
34:44
Speaker 3: hot to shit. I didn't think anyone would even come.
34:46
Speaker 3: Twelve thirteen people showed up. We all went to breakfast,
34:49
Speaker 3: and it breaks down, you know, the problem in today's world.
34:52
Speaker 3: We all think the other person's so different and we
34:55
Speaker 3: have nothing in common with them. And then you go
34:58
Speaker 3: and you travel the country and you meet all these people.
35:01
Speaker 3: And that's something that I've done and it's helped me
35:04
Speaker 3: better my business because ultimately everyone's exactly the same. It's
35:08
Speaker 3: just how you communicate to them. And I'm meeting all
35:11
Speaker 3: these different walks of life, different backgrounds, and I live
35:15
Speaker 3: in my little bubble and that's how I choose to
35:17
Speaker 3: live my life. But I'm fully aware of everything that's
35:20
Speaker 3: going on in our country. And that's because of the
35:24
Speaker 3: run Club. It's because I'm running with people from all
35:26
Speaker 3: different backgrounds. We have like twenty year olds that sometimes
35:29
Speaker 3: have to sleep in their truck, and then there's people
35:32
Speaker 3: that you know, the wealthiest people on earth, that all
35:36
Speaker 3: these different walks of life are running together.
35:39
Speaker 2: Well, that's what I think is so special, especially when
35:41
Speaker 2: you go to watch a marathon, It's like what other
35:46
Speaker 2: event ever do? All of these people come out to
35:49
Speaker 2: cheer on each other, and it doesn't matter what you
35:52
Speaker 2: look like, what your religion is, what your parents look like,
35:55
Speaker 2: or what your sexual preference is. Everyone's just there to
35:58
Speaker 2: be happy because running requires there's no language, and it
36:01
Speaker 2: doesn't matter how fast or how slow or whatever.
36:03
Speaker 1: Like, You're all just there to do something that you love.
36:06
Speaker 3: Yeah, it's so powerful and the club I think for
36:08
Speaker 3: me is just become like how I'm going to build
36:12
Speaker 3: the community because one thing I do like about it
36:15
Speaker 3: is it is a filter. Like if you're not willing
36:18
Speaker 3: to take the time to come run, then it's hard.
36:22
Speaker 3: How can I give you my time if you can't.
36:25
Speaker 3: If you're not willing to at least take that leap
36:28
Speaker 3: and you want something from me or want something from
36:30
Speaker 3: the community, you should be participating it.
36:32
Speaker 1: Yeah.
36:33
Speaker 3: I'm not asking for money. I give my time. That
36:36
Speaker 3: is what I give the most of to everyone is
36:38
Speaker 3: my time. You can't give the time on a Saturday
36:40
Speaker 3: morning thirty forty five minutes to come run, walk, whatever,
36:44
Speaker 3: because it's not about running. That's the last thing it's
36:47
Speaker 3: actually about. But everyone thinks it's about running, so they
36:49
Speaker 3: get intimidated and never come, and then they take that
36:52
Speaker 3: leap one day and they're addicted.
36:54
Speaker 2: I also think it's because you went through a time
36:57
Speaker 2: where you were willing to do a lot of suns
37:00
Speaker 2: off improvement. So someone that's not even willing to show
37:03
Speaker 2: up to run, whether it's you know, like a five
37:05
Speaker 2: k or a ten k or whatever it is, it's
37:08
Speaker 2: like you see in them that maybe they're not ready
37:10
Speaker 2: to put in the work, and those aren't the kind
37:11
Speaker 2: of people that you want to mess with.
37:12
Speaker 3: Exactly if you you want to be an entrepreneur, and
37:15
Speaker 3: you want to if you want to be an entrepreneur,
37:18
Speaker 3: you need to be able to talk to anyone, deal
37:21
Speaker 3: with anything, and you need to be able to run
37:25
Speaker 3: because you know, why, what if one day someone comes
37:27
Speaker 3: to you and says, hey, i'd love to hear about
37:31
Speaker 3: your business. Let's go for a run or biking or
37:34
Speaker 3: sailing or whatever. Are you willing to do anything? It's
37:37
Speaker 3: not about running. It's just like, are you what are
37:39
Speaker 3: you willing to do to improve your business or to
37:43
Speaker 3: take a chance on life. It's like, I'm willing to
37:46
Speaker 3: do anything, and I've always proven that I'm willing to
37:48
Speaker 3: do anything. So if you know, if you think I
37:51
Speaker 3: can be an impact on you in some way, but
37:53
Speaker 3: you won't come run, then you're an idiot. Simple idiot.
38:05
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39:25
Speaker 1: Let's get back to it.
39:32
Speaker 2: So, I know you said at first that you didn't
39:33
Speaker 2: really want to be involved in like all the logistics.
39:35
Speaker 1: But when you travel, have you taken that more upon yourself?
39:38
Speaker 3: Yeah? Because I don't. I'd never Now when I do travel,
39:42
Speaker 3: people will dming like, hey, are you doing a run?
39:44
Speaker 3: When you're in Paris? Are you doing? And even if
39:47
Speaker 3: it's like one person, I'm like, yeah, I'll run, Let's
39:49
Speaker 3: go for it. Yeah, because it's it's so fascinating the
39:53
Speaker 3: people I've met. And I think it's a similar to
39:57
Speaker 3: why you meet people for a drink, and specifically alcohol.
40:01
Speaker 3: It's because once you have a drink, all of a sudden,
40:06
Speaker 3: you're that liquid courage comes right and now you're able
40:09
Speaker 3: to talk free or and whatever. Same thing with a run.
40:12
Speaker 3: In the mornings at the run, everyone's pretty quiet, not
40:15
Speaker 3: very friendly. Everyone's just like, all right, let's get this
40:17
Speaker 3: damn thing going. At the end, everyone's bouncing off the
40:20
Speaker 3: wall because they just did a run. Your doorphins are pumping,
40:24
Speaker 3: and you are always it's so social. Like yesterday last
40:27
Speaker 3: night we did a run. I was in a shitty mood.
40:29
Speaker 3: I was like, all right, let's get this thing going. Start,
40:32
Speaker 3: and then afterwards we're all talking, hanging out and everyone's
40:35
Speaker 3: mood has changed. So it's like, I think the running
40:38
Speaker 3: or exercising a post exercise kind of creates an environment
40:42
Speaker 3: to communicate better.
40:44
Speaker 2: They actually just opened a bar in New York that's
40:47
Speaker 2: like focused on running. Like they have lockers and stuff
40:51
Speaker 2: for people to stash their stuff so you can like go, run,
40:53
Speaker 2: come back and drink.
40:54
Speaker 3: Oh wow, yeah that's amazing. That sounds that's my whole life.
40:59
Speaker 2: I mean, geez, they need to open one here. Maybe
41:03
Speaker 2: that's your next seas.
41:05
Speaker 3: That's amazing.
41:06
Speaker 2: Okay, so you launched this athletic brand and it seems
41:09
Speaker 2: to be doing well and it's good.
41:11
Speaker 3: Yeah, it's look, it's we're also able to scale things
41:16
Speaker 3: back and take a very long term perspective on a business.
41:19
Speaker 3: We started too fast, grew it too fast, didn't make sense.
41:23
Speaker 3: We scaled it all the way back and now we're
41:25
Speaker 3: rebuilding it the right way. It's it's those are the
41:28
Speaker 3: drastic changes we're willing to make. We still believe in
41:31
Speaker 3: the brand. There's other projects we've shelved and said, hey,
41:33
Speaker 3: this doesn't make sense. We don't it's not worth pursuing anymore.
41:36
Speaker 1: Yeah.
41:36
Speaker 2: So, now that you're finding so much passion in this
41:40
Speaker 2: aspect of your business, do you feel like you're shifting
41:42
Speaker 2: your attention away a little bit from other things or
41:45
Speaker 2: how do you distribute that?
41:47
Speaker 3: Yeah? I mean I think emotionally I wish it was
41:52
Speaker 3: a bigger part of my life, but reality is it
41:55
Speaker 3: unfortunately doesn't pay the bills, So the subscription business is
41:59
Speaker 3: what pays the bills. Five four is what pays the bills.
42:02
Speaker 3: So you know, in the office, my energy is spent
42:05
Speaker 3: focusing on those things. But externally, running is probably the
42:10
Speaker 3: thing I'm most excited about, and the club and the community.
42:14
Speaker 3: But it's all interchangeable. When I go hang out with
42:18
Speaker 3: club members outside of running, guess what they're wearing. They're
42:23
Speaker 3: wearing five four, They're wearing New Republic. So it's all
42:25
Speaker 3: it's working Yeah, the community is spreading and it's slowly growing,
42:30
Speaker 3: so the efforts aren't going unnoticed. It just takes time.
42:34
Speaker 2: I have to point out also following you a little
42:36
Speaker 2: bit and knowing that you're learning more about like run
42:39
Speaker 2: culture and different sneakers and are you wearing a fitbit
42:42
Speaker 2: right now?
42:42
Speaker 3: No? I took it off today, take it off today,
42:45
Speaker 3: I know.
42:45
Speaker 1: But you're like experimenting with different things.
42:46
Speaker 2: What's been like your favorite thing that you've experimented with
42:49
Speaker 2: over the past couple of years of running.
42:52
Speaker 3: I think it's stuff like I mean, I've tried every
42:55
Speaker 3: shoe brand. Yeah, and I've landed on Hokahs.
42:58
Speaker 1: You ran the marathon, right, marathon?
43:00
Speaker 3: Yes?
43:01
Speaker 1: Did you run them in Hokahs? I did?
43:02
Speaker 3: And I was training in a six and ten weeks
43:06
Speaker 3: before the marathon, someone from Hokah showed up to the
43:10
Speaker 3: run club and gave me a pair of shoes and said, hey,
43:12
Speaker 3: we'd love you to try these. Okay. So I went
43:14
Speaker 3: for a long run in them and I felt great,
43:17
Speaker 3: and I was like, Wow, that's interesting. And I think
43:21
Speaker 3: things like that because now physical preservation as I get
43:25
Speaker 3: older is so much important. Yeah, and so I've tried
43:29
Speaker 3: I tried I do cry out now, like that's something
43:32
Speaker 3: I'm actually going to do today because things like that
43:36
Speaker 3: recovery and maintaining my Like I want to be able
43:40
Speaker 3: to run till I'm one hundred.
43:42
Speaker 1: You've got to get a theragun.
43:43
Speaker 3: Yeah, yeah, theraguns. I just can't do it to myself
43:46
Speaker 3: because it hurts. It's like, stop.
43:48
Speaker 1: You're very lucky that you have a wife to help you.
43:52
Speaker 3: Yeah.
43:52
Speaker 2: I've had doctor Jason on the podcast, like a good
43:55
Speaker 2: friend of mine. Yeah, but I swear every Saturday after
43:58
Speaker 2: my long run, I'm like, thank you God for this product.
44:02
Speaker 1: It's amazing.
44:03
Speaker 3: Yeah, there's so many great things out there. We've done.
44:06
Speaker 3: We've done yoga sessions in the room we're in right
44:09
Speaker 3: now with a specific person a stretcher for runners, and yeah,
44:13
Speaker 3: you know you just when you're hurting, you try everything.
44:15
Speaker 1: Yeah, you do. And also, I mean back to your
44:17
Speaker 1: sneaker notes.
44:18
Speaker 2: So the research shows actually that like it doesn't matter
44:22
Speaker 2: how your foot hits the ground, like what your running
44:24
Speaker 2: gate is or anything like that. All the biggest thing
44:27
Speaker 2: that matters most in preventing injury is that you feel
44:29
Speaker 2: comfortable and the sneakers you're running in. So if like
44:32
Speaker 2: that one run you went out in those hookahs and
44:35
Speaker 2: it was like a great run. You were like, wow,
44:37
Speaker 2: I feel great then, like mentally like you're golden, you know.
44:40
Speaker 2: But that could have happened in an A six or
44:43
Speaker 2: a Nike or you know.
44:45
Speaker 1: Well whatever. It's just it's totally personal preference.
44:48
Speaker 3: Yeah, yeah, for sure, super interesting.
44:50
Speaker 1: Well you ever run another marathon?
44:52
Speaker 3: Not anytime soon.
44:54
Speaker 1: Yeah, it's too much of a time commitment, huge opportunity cost.
44:58
Speaker 3: Yeah, exactly. So for me. Give me that I have
45:01
Speaker 3: a family now and how much time it took away
45:03
Speaker 3: from them during the training process, and it's you're also exhausted,
45:07
Speaker 3: you know, go run fifteen miles and then hang out
45:09
Speaker 3: with your kid is like impossible. And so I think
45:13
Speaker 3: I do one again later in life if I had
45:16
Speaker 3: the time. I'll definitely do half marathons all the time. Yeah,
45:20
Speaker 3: to me, like I can just go run in a
45:23
Speaker 3: half marathon. Yeah, so not a big stretch for me,
45:26
Speaker 3: and I think it'll be more fun and the recovery
45:28
Speaker 3: is not that needed, and it's just it's fun to do.
45:31
Speaker 3: I love going to a race and doing it, but
45:33
Speaker 3: I don't I didn't enjoy by the time I ran
45:36
Speaker 3: the marathon. I hated running, and I told myself if
45:39
Speaker 3: I hated running, then I would never do the marathon again.
45:42
Speaker 3: And I felt that, like I was like, I'm sick
45:45
Speaker 3: of running.
45:45
Speaker 2: I think a lot of people get burnt out, especially
45:47
Speaker 2: like when you're about to conquer that kind of distance
45:49
Speaker 2: and you've been doing it so much.
45:51
Speaker 3: Yeah, it became a job and that's not what it's
45:55
Speaker 3: to me. Running to me is like alcohol, Like I
45:58
Speaker 3: like to have a drink and I like to have run.
46:00
Speaker 1: Yeah, maybe not at the same time.
46:02
Speaker 3: Yeah, maybe.
46:04
Speaker 1: Okay, So then what's on the radar for like, what's
46:06
Speaker 1: to come aside from this run short? For you?
46:08
Speaker 2: Like, what are you excited about right now? It wouldn't
46:11
Speaker 2: be anything.
46:11
Speaker 3: Yeah, I think the most exciting things that are happening
46:14
Speaker 3: or are around our podcast group Chat. Yeah, we have
46:18
Speaker 3: something that's super special. It's also a community. I think
46:23
Speaker 3: it also comes down to that community is the underlying
46:28
Speaker 3: theme of everything that I want to do going forward.
46:31
Speaker 3: And it's amazing when I go to I was just
46:34
Speaker 3: in Chicago and I've met people that listen to group Chat,
46:39
Speaker 3: our Menlo Club customers and are running our challenge that
46:43
Speaker 3: we're currently doing. So it's like that to me is
46:46
Speaker 3: like the trifecta. I found my community. I just need
46:49
Speaker 3: a million of them. Yeah like that. And the podcast
46:53
Speaker 3: has so much momentum, and it's creating this audience of
46:56
Speaker 3: people that we never could probably reach through advertising or
47:00
Speaker 3: through other forms of content. And it's completely in our control. Yeah,
47:06
Speaker 3: no one's going to tell me what I can say,
47:08
Speaker 3: what I can do. Who can listen to it? And
47:10
Speaker 3: I'd always been in the mercy of other people, whether
47:13
Speaker 3: it was retailers, whether it was press media, like people like,
47:16
Speaker 3: how come you're not in Forbes, Because I'm like, I
47:18
Speaker 3: don't give a fuck what Forbes thinks it does. It's irrelevant,
47:21
Speaker 3: it doesn't affect my business. And I want to control
47:24
Speaker 3: my narrative. I want to control my audience. I want
47:27
Speaker 3: to tell them my side of the story on everything.
47:30
Speaker 3: And now I don't have to rely on anyone. I'm
47:32
Speaker 3: going to slowly build our audience so that becomes a
47:36
Speaker 3: television show, which we're in the works on, or if
47:38
Speaker 3: it becomes a platform online where our listeners can all
47:42
Speaker 3: connect with each other. There's just that to me is
47:44
Speaker 3: the most exciting thing. It's so powerful because if we
47:47
Speaker 3: build it at scale, it's a very unique offering to
47:50
Speaker 3: actually have direct contact to your audience. We never had that.
47:54
Speaker 3: We were always a mercy of a platform.
47:56
Speaker 2: Right, And I think that's really special too, because you've understood,
48:01
Speaker 2: you've come to understand the most important part of creating
48:05
Speaker 2: your own thing in that it's being authentically yourself. When
48:10
Speaker 2: you try to speak a certain way or feel like
48:13
Speaker 2: you should act a certain way or embody a certain
48:15
Speaker 2: presence to satisfy a certain brand, like, that's when you
48:18
Speaker 2: lose that genuine connection that you are cultivating successfully with
48:23
Speaker 2: group chat. Like I turn on group chat because I
48:26
Speaker 2: like want to catch up on the news, and like
48:28
Speaker 2: here it shots me straight. Yeah, I don't want bias
48:32
Speaker 2: or I mean and obviously like you guys all have
48:34
Speaker 2: your own opinions, but I.
48:35
Speaker 1: Don't want any of that shit.
48:37
Speaker 2: Like I want to get it straight, hear about things
48:41
Speaker 2: that I'm interested in. And I think that's like what
48:43
Speaker 2: makes what you guys doing so excellent.
48:46
Speaker 3: Thank you. I appreciate that, and I think that that's
48:49
Speaker 3: the beauty of today's media. Anyone can go do that. Yeah,
48:53
Speaker 3: there's no buried entry. I mean, like we talked about it,
48:56
Speaker 3: you know, previous times. When we started, we didn't have
48:59
Speaker 3: any listeners. It was a struggle, even even drama shorts.
49:03
Speaker 3: Story long. He did it for eighteen months before I
49:06
Speaker 3: think you got a thousand downloads. Yeah, and then all
49:09
Speaker 3: of a sudden it took off and he had a following. Yeah,
49:12
Speaker 3: he had millions of followers across platforms and he still
49:15
Speaker 3: couldn't even get a short cut. So it's just about
49:19
Speaker 3: dedicating to that and then slowly building the audience. And
49:23
Speaker 3: I think what we're doing group chat is so special
49:26
Speaker 3: and just the impact has had on people and the
49:29
Speaker 3: way they're connecting with us is so special. So to me,
49:32
Speaker 3: that's the most exciting thing. I'd love to see in
49:34
Speaker 3: five years where it all goes. I could be completely
49:36
Speaker 3: wrong and it goes a completely different direction, but it's
49:40
Speaker 3: going somewhere yeah like that, which is promising.
49:42
Speaker 2: Yeah, when you look back on the last I mean,
49:47
Speaker 2: how long has it been since.
49:48
Speaker 3: You launched fright fourth Seventeen years?
49:50
Speaker 2: All right, So seventeen years is a hell of a
49:52
Speaker 2: decent amount of time. Yeah, when you look back on
49:55
Speaker 2: that amount of time and what you've done with the
49:57
Speaker 2: business so far, what would you say one of the
50:00
Speaker 2: the best pieces of advice that someone has offered you
50:02
Speaker 2: has been.
50:04
Speaker 3: I haven't really gotten a lot of good advice really.
50:08
Speaker 3: I would say I got told to do things, but
50:12
Speaker 3: not I don't felt like I had someone that was
50:16
Speaker 3: like coaching me along the way. But the things that
50:21
Speaker 3: I've pulled as like a through line from a lot
50:23
Speaker 3: of different people that they just had a roundabout way
50:26
Speaker 3: of saying. It has been focused, like you got to
50:31
Speaker 3: nail one thing, you don't need to nail a hundred things.
50:35
Speaker 3: And in whether it's me focusing on one of our
50:40
Speaker 3: brands or whether it's me focusing in a brand on
50:44
Speaker 3: one particular category, it's just about focus and time and
50:49
Speaker 3: time again, that has been a mistake we've done. We've
50:52
Speaker 3: lacked focus, and I think seventeen years later, we are
50:58
Speaker 3: learning how to be focused.
51:00
Speaker 2: I also think that's like the saying, if you're trying
51:02
Speaker 2: to be a leader for everyone, you're a leader for
51:04
Speaker 2: no one.
51:04
Speaker 3: Correct.
51:05
Speaker 2: So yeah, just like establishing the things that you really
51:09
Speaker 2: feel like are worth your attention and your energy and
51:11
Speaker 2: giving them what.
51:11
Speaker 3: You have exactly And now, like with our brands and
51:14
Speaker 3: our businesses, it's like everything is slow motion. I could
51:18
Speaker 3: see it's like a baseball player seeing a pitch comes slow.
51:21
Speaker 3: There's when you're at that the peak of your career,
51:25
Speaker 3: it just feels like or a basketball player shooting baskets.
51:28
Speaker 3: You just know it's going in. And I finally feel
51:31
Speaker 3: like I'm at that.
51:32
Speaker 1: Point where the baskets are going in.
51:34
Speaker 3: Where I'm like, I know I'm going to shoot the
51:36
Speaker 3: shot and it's one hundred percent going in, where I'd
51:38
Speaker 3: never don't. I didn't have that till probably the last
51:41
Speaker 3: two years.
51:42
Speaker 1: Yeah, soon after you became a man.
51:44
Speaker 3: Yes, it all kind of coincides. Yeah, it's even like
51:48
Speaker 3: the money you make and how you handle yourself and
51:50
Speaker 3: how you handle life. Like the way I'm handling life
51:54
Speaker 3: today is just better than I would have handled life
51:58
Speaker 3: ten five, ten years ago.
52:00
Speaker 2: And I mean this is also in sync with like
52:01
Speaker 2: when you had your first kid.
52:03
Speaker 3: Yeah, so it's all in sync with marriage and children. Yeah,
52:07
Speaker 3: because you I mean, you have to have a partner
52:10
Speaker 3: also that pushes you that way. My wife has definitely
52:14
Speaker 3: pushed me to like step your game up, yeah, you know,
52:17
Speaker 3: and I think that's allowed me to also hold myself
52:21
Speaker 3: more accountable. And then once you have a child, it's
52:24
Speaker 3: it's a game changer. Your life changes.
52:27
Speaker 2: I know you mentioned that you didn't really feel like
52:29
Speaker 2: there was any one specific person that was like constantly
52:31
Speaker 2: giving you good advice, But do you now feel like
52:34
Speaker 2: you are that person for other people.
52:36
Speaker 3: I'm that person for a shit ton of people. Yeah,
52:39
Speaker 3: and I feel very responsible to give them good information
52:44
Speaker 3: and good advice.
52:45
Speaker 1: Do you feel overwhelmed by that?
52:47
Speaker 3: Yeah? Sometimes, because it is sometimes I don't have the
52:50
Speaker 3: answer for them. That's where I actually feel overwhelmed. I don't.
52:53
Speaker 3: I'm not overwhelmed by the number of people who ask me.
52:57
Speaker 3: I'm okay with that. I'm comfortable with that. I actually
52:59
Speaker 3: feel that that is my duty as an entrepreneur that
53:04
Speaker 3: has had success. But I don't. I sometimes people ask
53:09
Speaker 3: me stuff and I'm like, damn, I don't. I'll just
53:11
Speaker 3: be honest, I'm like, I don't know what to do,
53:13
Speaker 3: Like you kind of you might be fucked.
53:15
Speaker 2: Yeah, but I'd rather you tell me that upfront than
53:20
Speaker 2: be like, I have this great solution for you in
53:22
Speaker 2: the Yeah, this girl is.
53:24
Speaker 3: Yeah, And I think and I think the reality is
53:26
Speaker 3: is a lot of it is just it's coaching from
53:30
Speaker 3: a mental standpoint on how to get through a situation.
53:35
Speaker 3: It's like I wish someone was helping me with that stuff,
53:38
Speaker 3: like when I got frustrated to have a sounding board.
53:41
Speaker 3: It's so powerful. It's like mentorship is real if you
53:44
Speaker 3: find the right person. Yeah, it could be so impactful. Yeah,
53:47
Speaker 3: you know, like today I have people where I feel
53:51
Speaker 3: comfortable sharing information with and I'm like, all right, give
53:54
Speaker 3: it to me straight. But previously I didn't have that.
53:58
Speaker 2: And I also feel like it's really special when and
54:00
Speaker 2: that mentorship becomes then like a two way conversation and
54:03
Speaker 2: that now. I mean when I started getting closer with
54:07
Speaker 2: my mentor was a friend of my cousins and I
54:10
Speaker 2: would go to him for advice constantly. But as I've
54:13
Speaker 2: gotten older, you know, I've known him for eight nine
54:15
Speaker 2: years now. We sat down the other night in Santa
54:17
Speaker 2: Monica and had dinner, and I was the one that
54:19
Speaker 2: was offering him my opinion on like something that he
54:21
Speaker 2: was doing. So I just feel like that's like when
54:24
Speaker 2: you understand just like the true benefit of that situation
54:27
Speaker 2: is when it just becomes such a two way street.
54:30
Speaker 3: Yeah. And I you know, a lot of the young
54:32
Speaker 3: people that asked me for advice, I asked them all
54:34
Speaker 3: the time for stuff. Now, Yeah, I'm comfortable. I'm also
54:37
Speaker 3: very confident secure. I have no problem going to a
54:39
Speaker 3: nineteen year bick. What do you think about this? I'm
54:41
Speaker 3: trying to do this. Do you think it's a good idea? Yeah,
54:43
Speaker 3: because like I don't want to miss. I don't care
54:46
Speaker 3: you're shooting your shot. Yeah. Like if I have to
54:48
Speaker 3: ask an eighteen year old kid to help me, I
54:50
Speaker 3: have no problem doing that.
54:51
Speaker 1: Now, you got to put your pride aside and just
54:53
Speaker 1: go for one.
54:53
Speaker 3: Yeah. Then, but I'm I think that's part of being
54:56
Speaker 3: an adult. You get over that.
54:58
Speaker 1: Yeah, all right, winding down here.
55:01
Speaker 2: So the question I wrap up with every time you
55:04
Speaker 2: have an opportunity right now to give the d a
55:07
Speaker 2: piece of advice. Who's going through that tough time? You
55:11
Speaker 2: had money, you don't have money. Haley's like, I want
55:14
Speaker 2: nothing to do with you. I'm all set. You're not
55:17
Speaker 2: the best. You have an opportunity to give that guy
55:19
Speaker 2: one piece of advice right now? What do you tell him?
55:22
Speaker 3: Just be patient, because you can fix if you're an
55:28
Speaker 3: open minded person. So like people always say, you can't
55:32
Speaker 3: teach an old dog new tricks, and I think most people, unfortunately,
55:38
Speaker 3: as they get older, become very fixed in their ways
55:41
Speaker 3: and their stubborn And I would say I'm very similar
55:45
Speaker 3: like that on a lot of different things. But for
55:48
Speaker 3: whatever reason, I've constantly been evolving as a person, and
55:53
Speaker 3: the best thing about what I've experienced life now, I
55:57
Speaker 3: would say I've been an adult now for twenty years.
56:01
Speaker 3: Patience is the most powerful thing because people get so
56:05
Speaker 3: frustrated when they fail, and it leads to so much anxiety,
56:11
Speaker 3: so depression downwards spot in life, but when you really
56:15
Speaker 3: look at the long scheme of life, it was a
56:19
Speaker 3: It's just a bump in the road, that's all it is.
56:21
Speaker 3: And if you're patient, have a positive attitude, you'll get
56:24
Speaker 3: through it. Like you can get through anything like success
56:28
Speaker 3: and failure, and all these things are all relative to
56:30
Speaker 3: perspective that you view yourself in. So my thing is
56:34
Speaker 3: just patience. Even now now I'm too patient. I'll start something,
56:38
Speaker 3: it fails, I'm like, oh, it's gonna take ten years.
56:40
Speaker 3: What can I do? But like, but like, I have
56:43
Speaker 3: a very and I actually thought I was a pretty
56:46
Speaker 3: patient person when I was younger, But now knowing what
56:49
Speaker 3: I have done now, it's like, just be patient, positive attitude,
56:53
Speaker 3: you'll get through it.
56:54
Speaker 1: Patience that's it. Awesome do you think so much for
56:57
Speaker 1: sitting down with me?
56:58
Speaker 3: Thanks for having me.
56:59
Speaker 2: Please take a moment and leave a quick review by
57:01
Speaker 2: clicking the link with the description to this episode. We
57:04
Speaker 2: all face multiple hurdles in life. I want to hear
57:06
Speaker 2: about yours. Reach Out to me at Emily at hurdle
57:08
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57:12
Speaker 2: podcast d.
57:13
Speaker 1: Tell me all the places they can.
57:16
Speaker 3: Find you on Instagram and Twitter at de Murphy. I'm
57:20
Speaker 3: trying to be more active on LinkedIn, so I'm on
57:23
Speaker 3: there my name as well, and group chat pod.
57:27
Speaker 2: Group chat pod, wherever you get your podcasts. Yes, awesome,
57:30
Speaker 2: I am at Emily Abadi. Another hurdle conquered. Catch you
57:34
Speaker 2: guys next time.