Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Onfire CEO Tal Peretz on AI that actually drives revenue
In the push to integrate AI into go-to-market strategies, are we optimizing for activity or for intelligence?
Agility requires not just adopting new technologies like AI, but critically evaluating how they deliver contextual intelligence. It’s about adapting your strategy based on smarter signals, not just automating existing processes at a higher volume.
Today, we're going to talk about moving beyond the hype of generic AI in sales and marketing to focus on what actually drives revenue. We'll explore the concept of vertical AI, specifically for go-to-market teams selling to technical…
The skinny
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