895 Ron Johnson: Author of Shop Different
Retail is not dead. Bad retail is. ✨
On The Kara Goldin Show, I sit down with Ron Johnson, the creator of the Apple Store and author of Shop Different: How Retail Revealed Apple’s Genius.
Ron worked directly with Steve Jobs and helped build one of the most successful retail concepts in history — not by making stores look cooler, but by rethinking what a store was actually for.
The Apple Store was not built to move boxes. It was built to teach, help, solve, connect, and build trust. The Genius Bar. Mobile checkout. Employees hired for curiosity, not pressure selling. All of it was designed…
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