Aaron Lutze, athlete marketing manager at Red Bull
Aaron Lutze is an athlete marketing manager at Red Bull where he works with an illustrious roster of talent including Kate Courtney, Carson Storch, and Rebecca Rusch. In this conversation, he talks about his unique role in the careers of his athletes, and what he loves most about his job. He and Payson go back in time to learn how he got to this point in his career, from working at McDonald’s as a fourteen-year-old, to becoming a trials rider on the Warped Tour music festival circuit in the late 90s, to broadcasting the UCI World Tour for Freecaster from the back of sprinter van with a black…
The skinny
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