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Digital Marketing Matters - Episode 18: Embracing Authenticity in LinkedIn Marketing & Dissecting GLOW's Digital Success Story
Welcome to the 18th episode of Digital Marketing Matters, your go-to podcast for all the latest and greatest in the world of digital marketing! This episode dives headfirst into fresh insights about LinkedIn marketing techniques and puts the spotlight on the remarkable digital marketing success story of the GLOW water brand. In our first segment, we discuss how LinkedIn, used by 77% of its users for professional networking, commands a sizable influence on engagement outcomes. According to Rachel Hickey, Marketing Director at Pulp Functions, authenticity is paramount for engendering better…
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