Latest / The Yield Doctor with James Deaker
Digital Advertising needs AI Guardrails
AI is rapidly reshaping digital advertising — but the biggest risk may not be what most people are talking about.
In this presentation from Programmatic.AI in Las Vegas, James Deaker (“The Yield Doctor”) argues that the real challenge is not AI-generated creatives or job replacement. It’s what happens when autonomous systems begin making pricing, targeting, optimization, and commercial decisions without clear ownership, governance, or accountability.
As AI systems increasingly influence revenue, inventory allocation, campaign optimization, and audience targeting, digital advertising companies…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.