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169 | Strategic Content Production & Youtube With Matthew Hughes
Video has become a commonplace and indispensable tool for small business owners. My often repeated adage that ‘people buy from people’ is exemplified perfectly by the amazing engagement and communities we see grow around brands and founders when they share the realities of their business, whether that’s through behind-the-scenes videos or product showcases.
We’re all familiar with the various forms of social media short-form content such as TikTok skits and Instagram Reels, but it seems that not many of us have dipped our toes into, and reaped the benefits, of producing longer-form content…
The skinny
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