273 - Behavioral Science for Better Donor Conversations with Cherian Koshy
Donors make decisions regarding generosity faster than you may think. It’s crucial that fundraisers understand how much those split-second decisions matter. This episode delves into the hidden psychology behind giving, the impact of choosing the right words, the signs that shut conversations down, and subtle mistakes even the skilled professionals make.
Grab a copy of Cherian's book: http://amazon.com/Neurogiving-Science-Decision-Making-Cherian-Koshy/dp/1394370458
Grab your special listener bonus: https://drive.google.com/file/d/1yKTTzY5da6SJ-4YfhcnnFRatDAz9MVrT/view?usp=sharing
Meet Cherian…
The skinny
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