Welcome to upfronts season
The sunshine returned to Sydney just in time for the start of upfronts season, with SBS, Foxtel, and News Corp all proudly displaying their various wares to media buyers during the week.
The biggest news from SBS was confirmation that it had secured the FIFA World Cup for 2030, and locked down the Tour de France until that year as well. We also discuss its partnership with Ooh Media, and speculate wildly about former SBS boss/current Ooh Media boss James Taylor's involvement in the deal.
Foxtel, meanwhile announced a few major name changes, a host of new in-stadium advertising opportunities…
The skinny
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