Latest / The Catalyst for the Trades
Reinventing SEO & Web Strategy: AI Transformation with Seth Humble
AI is rewriting the rules of SEO and digital marketing. In this episode, Jennifer Bagley talks with Seth Humble about how AI search is transforming how home service businesses show up, rank, and convert online.
Seth shares his journey from the oil fields of Texas to leading AI integration, SEO innovation, and Webflow adoption at one of the most forward-thinking agencies in the trades. They break down how AI-driven search, intelligent automation, and strategic platform shifts are giving contractors a real competitive edge.
Listeners will learn why visibility is changing, how to adapt fast, and…
The skinny
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