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How a Tennis Podcast Evolved Into a Thriving Sports Media Company | Dalton Thieneman, Cracked Media Ventures
On today's show I sat down with Dalton Thieneman, founder and CEO of Cracked Media Ventures.
Dalton shares the company's journey from its humble beginnings in 2017, focusing on podcasting about tennis, to becoming a powerhouse in sports broadcasting with coverage across multiple sports and partnerships with major networks like ESPN. They even earned a shoutout at Wimbledon, and have a unique NFL Red Zone-like product for tennis.
He also discusses turning a personal hobby into a thriving business, the importance of consistency, how they've expanded from tennis to covering all Olympic sports…
The skinny
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