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From Ghost to Host: 7 Strategies to Re-Engage Donors Who’ve Gone Silent
Every fundraiser has been there. A donor expresses interest, maybe even during a feasibility study, and then goes completely silent. Emails go unanswered. Calls aren’t returned. You’re being ghosted.
It’s one of the most frustrating experiences in nonprofit fundraising, and one of the most common. On a recent Capital Campaign Pro podcast episode, Amy Eisenstein and Andrea Kihlstedt shared a real client story and practical strategies for re-engaging donors who’ve gone dark.
The story is worth telling. A client completed a guided feasibility study, during which a donor expressed strong interest…
The skinny
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