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ChatGPT Enters the Ad Game | Fast Five Shorts · Omni Talk Retail

• 0:00
  Say
• 0:00
  it
• 0:00
  isn't
• 0:00
  so,
• 0:01
  Chris,
• 0:01
  but
• 0:02
  ChatGPT
• 0:03
  actually
• 0:04
  has
• 0:04
  announced
• 0:04
  they
• 0:05
  are
• 0:05
  beginning
• 0:05
  to
• 0:06
  test
• 0:06
  ads.
• 0:06
  According
• 0:07
  to
• 0:07
  Marketing
• 0:07
  Dive,
• 0:07
  the
• 0:07
  ads
• 0:08
  will
• 0:08
  appear
• 0:08
  for
• 0:08
  logged
• 0:09
  in
• 0:09
  users
• 0:09
  on
• 0:10
  ChatGPT's
• 0:11
  free
• 0:11
  level
• 0:12
  as
• 0:12
  well
• 0:12
  as
• 0:12
  on
• 0:13
  ChatGPT
• 0:14
  Go,
• 0:14
  an
• 0:14
  $8
• 0:15
  per
• 0:15
  month
• 0:15
  option
• 0:16
  that
• 0:16
  has
• 0:16
  been
• 0:16
  available
• 0:16
  in
• 0:17
  some
• 0:17
  markets
• 0:17
  and
• 0:17
  is
• 0:18
  now
• 0:18
  rolling
• 0:18
  out
• 0:18
  to
• 0:18
  the
• 0:19
  US
• 0:19
  and
• 0:19
  other
• 0:19
  areas.
• 0:20
  ChatGPT's
• 0:21
  Plus
• 0:22
  Pro
• 0:22
  business
• 0:22
  and
• 0:22
  enterprise
• 0:23
  subscription
• 0:23
  levels
• 0:24
  will
• 0:24
  not
• 0:25
  carry
• 0:25
  ads
• 0:26
  or
• 0:26
  OpenAI
• 0:27
  said
• 0:27
  that
• 0:27
  it
• 0:27
  would
• 0:27
  implement
• 0:28
  several
• 0:28
  protections
• 0:28
  to
• 0:29
  assure
• 0:29
  users
• 0:29
  that
• 0:29
  the
• 0:30
  information
• 0:30
  they
• 0:30
  reveal
• 0:31
  would
• 0:31
  not
• 0:31
  be
• 0:31
  shared
• 0:32
  with
• 0:32
  advertisers,
• 0:33
  and
• 0:33
  that
• 0:33
  what
• 0:34
  ChatGPT
• 0:34
  provides
• 0:35
  would
• 0:35
  be
• 0:35
  driven
• 0:36
  by
• 0:36
  what's
• 0:36
  objectively
• 0:37
  useful
• 0:38
  rather
• 0:39
  than
• 0:39
  advertising.
• 0:40
  Chris
• 0:41
  this
• 0:41
  is
• 0:41
  also
• 0:41
  the
• 0:41
  A
• 0:41
  and
• 0:41
  M
• 0:42
  Put
• 0:42
  yout
• 0:42
  on
• 0:42
  the
• 0:42
  Spot
• 0:43
  question
• 0:43
  and
• 0:44
  humble
• 0:44
  brag,
• 0:44
  I
• 0:44
  might
• 0:45
  add,
• 0:45
  by
• 0:45
  Chad
• 0:46
  Lusk
• 0:46
  to
• 0:47
  note
• 0:48
  that
• 0:48
  after
• 0:48
  his
• 0:49
  appearance
• 0:49
  on
• 0:49
  the
• 0:49
  Year
• 0:50
  End
• 0:50
  pod
• 0:50
  where
• 0:50
  he
• 0:51
  predicted
• 0:51
  this
• 0:51
  exact
• 0:52
  thing
• 0:52
  would
• 0:52
  happen,
• 0:53
  he
• 0:53
  wants
• 0:54
  to
• 0:54
  know,
• 0:55
  in
• 0:55
  what
• 0:55
  might
• 0:56
  have
• 0:56
  been
• 0:56
  such
• 0:57
  an
• 0:57
  inevitable
• 0:57
  headline
• 0:58
  that
• 0:58
  it
• 0:58
  only
• 0:58
  took
• 0:59
  one
• 0:59
  month
• 1:00
  to
• 1:00
  manifest
• 1:00
  this
• 1:00
  2026
• 1:01
  prediction
• 1:02
  on
• 1:03
  the
• 1:03
  year
• 1:03
  End
• 1:03
  podcast,
• 1:04
  what
• 1:04
  are
• 1:04
  you
• 1:05
  most
• 1:05
  focused
• 1:05
  on
• 1:06
  in
• 1:06
  terms
• 1:06
  of
• 1:06
  seeing
• 1:07
  how
• 1:07
  things
• 1:07
  play
• 1:08
  out
• 1:08
  with
• 1:08
  ad
• 1:09
  testing
• 1:09
  on
• 1:09
  ChatGPT?
• 1:11
  Wow,
• 1:12
  man.
• 1:12
  I
• 1:12
  keep
• 1:12
  getting
• 1:12
  all
• 1:13
  these
• 1:13
  and
• 1:13
  I
• 1:13
  put
• 1:13
  you
• 1:14
  on
• 1:14
  the
• 1:14
  spot
• 1:14
  questions
• 1:14
  right
• 1:14
  up
• 1:15
  front
• 1:15
  at
• 1:15
  the
• 1:15
  show
• 1:15
  when
• 1:15
  it's
• 1:16
  like
• 1:16
  7:30am
• 1:17
  in
• 1:17
  the
• 1:17
  morning
• 1:17
  here
• 1:17
  in
• 1:18
  San
• 1:18
  Diego
• 1:18
  at
• 1:18
  the
• 1:19
  Gaylord
• 1:19
  Pacific
• 1:20
  Resort
• 1:20
  and
• 1:20
  Hotel
• 1:20
  with
• 1:21
  the
• 1:21
  worst
• 1:21
  coffee
• 1:21
  in
• 1:21
  the
• 1:22
  world.
• 1:22
  But
• 1:23
  with
• 1:23
  that
• 1:23
  said,
• 1:24
  I
• 1:24
  think
• 1:24
  my
• 1:24
  answer
• 1:25
  to
• 1:25
  that
• 1:25
  question
• 1:25
  is
• 1:26
  I'm
• 1:26
  actually
• 1:26
  not
• 1:26
  at
• 1:26
  all
• 1:27
  concerned
• 1:27
  with
• 1:27
  what
• 1:27
  the
• 1:27
  article
• 1:28
  says
• 1:28
  about
• 1:28
  people
• 1:28
  worrying
• 1:29
  about
• 1:29
  like,
• 1:29
  you
• 1:30
  know,
• 1:30
  them
• 1:30
  being
• 1:31
  served
• 1:31
  up
• 1:31
  ads.
• 1:31
  I
• 1:32
  mean,
• 1:32
  do
• 1:32
  people
• 1:32
  really
• 1:33
  care
• 1:33
  about
• 1:33
  that?
• 1:33
  I
• 1:34
  mean,
• 1:34
  I'm
• 1:34
  served
• 1:34
  up
• 1:34
  advertising
• 1:35
  all
• 1:35
  the
• 1:35
  time.
• 1:35
  I'm
• 1:36
  walking
• 1:36
  up
• 1:36
  the
• 1:36
  escalator
• 1:37
  here
• 1:37
  at
• 1:38
  the
• 1:38
  conference
• 1:38
  and
• 1:39
  there's
• 1:39
  ads
• 1:39
  for
• 1:39
  Coca
• 1:40
  Cola.
• 1:40
  So
• 1:40
  like,
• 1:40
  I'm
• 1:41
  used
• 1:41
  to
• 1:41
  that.
• 1:41
  So
• 1:41
  I
• 1:41
  think
• 1:41
  that's
• 1:42
  just
• 1:42
  a
• 1:42
  bunch
• 1:42
  of
• 1:42
  malarkey.
• 1:43
  I
• 1:44
  think
• 1:44
  the
• 1:44
  big
• 1:44
  question
• 1:44
  is
• 1:45
  what
• 1:45
  is,
• 1:45
  what
• 1:45
  is
• 1:45
  the
• 1:46
  UI
• 1:46
  here?
• 1:46
  You
• 1:46
  know,
• 1:47
  like
• 1:47
  what
• 1:47
  is
• 1:47
  the
• 1:47
  user
• 1:47
  interface?
• 1:49
  How
• 1:49
  much
• 1:49
  do
• 1:49
  people
• 1:49
  like
• 1:49
  it?
• 1:50
  Does
• 1:50
  it
• 1:50
  get
• 1:50
  people
• 1:51
  to
• 1:51
  product?
• 1:51
  And
• 1:51
  then
• 1:52
  what
• 1:52
  happens
• 1:52
  when
• 1:52
  people
• 1:52
  click
• 1:53
  on
• 1:53
  the
• 1:53
  product
• 1:53
  and
• 1:53
  how
• 1:54
  easy
• 1:54
  is
• 1:54
  it
• 1:54
  to
• 1:54
  buy
• 1:54
  and
• 1:55
  all
• 1:55
  that
• 1:55
  kind
• 1:55
  of
• 1:55
  thing.
• 1:55
  That's.
• 1:56
  That's
• 1:56
  going
• 1:57
  to
• 1:57
  be
• 1:57
  where
• 1:57
  the
• 1:57
  rubber
• 1:57
  meets
• 1:58
  the
• 1:58
  road
• 1:58
  in
• 1:58
  terms
• 1:58
  of
• 1:58
  the
• 1:58
  search
• 1:59
  engine
• 1:59
  battle
• 1:59
  here
• 2:00
  for
• 2:00
  what
• 2:00
  we're
• 2:00
  talking
• 2:01
  about.
• 2:01
  But
• 2:01
  I
• 2:02
  think
• 2:02
  the
• 2:02
  more
• 2:02
  important
• 2:02
  angle
• 2:03
  to
• 2:03
  this
• 2:03
  story
• 2:03
  is
• 2:03
  kind
• 2:04
  of
• 2:04
  what
• 2:04
  Chad
• 2:05
  alludes
• 2:05
  to
• 2:05
  in
• 2:06
  his
• 2:06
  question,
• 2:06
  which
• 2:06
  is
• 2:07
  this
• 2:07
  happened
• 2:08
  a
• 2:08
  lot
• 2:08
  quicker
• 2:08
  than
• 2:09
  I
• 2:09
  think
• 2:09
  even
• 2:09
  Mr.
• 2:09
  Lusk.
• 2:10
  You
• 2:10
  know,
• 2:11
  in
• 2:11
  the
• 2:11
  year
• 2:11
  end
• 2:11
  show
• 2:12
  predicted
• 2:14
  and
• 2:14
  for
• 2:14
  that
• 2:14
  reason
• 2:15
  it
• 2:15
  reeks
• 2:15
  of
• 2:15
  desperation
• 2:16
  to
• 2:16
  me.
• 2:17
  I
• 2:17
  don't
• 2:17
  understand
• 2:18
  why
• 2:18
  you'd
• 2:18
  muddy
• 2:18
  the
• 2:19
  water
• 2:19
  so
• 2:19
  much
• 2:19
  when
• 2:20
  you
• 2:20
  have
• 2:20
  a
• 2:20
  product
• 2:20
  that
• 2:21
  people
• 2:21
  are
• 2:21
  so
• 2:21
  happy
• 2:22
  using
• 2:23
  right
• 2:23
  now.
• 2:23
  And
• 2:23
  the
• 2:24
  answer,
• 2:24
  I
• 2:24
  don't
• 2:25
  know
• 2:25
  is
• 2:25
  the
• 2:25
  answer.
• 2:25
  Money.
• 2:26
  Everything
• 2:26
  in
• 2:26
  life
• 2:26
  always
• 2:27
  comes
• 2:27
  down
• 2:27
  to
• 2:27
  money,
• 2:28
  doesn't
• 2:28
  it?
• 2:28
  And
• 2:28
  so
• 2:28
  like
• 2:29
  it
• 2:29
  could
• 2:29
  be
• 2:29
  the
• 2:30
  trillion
• 2:30
  dollars
• 2:30
  that,
• 2:31
  you
• 2:31
  know,
• 2:31
  ChatGPT
• 2:32
  or
• 2:32
  OpenAI
• 2:33
  needs
• 2:33
  to
• 2:33
  make
• 2:33
  the
• 2:33
  investments
• 2:34
  necessary
• 2:34
  to
• 2:35
  remain
• 2:35
  competitive
• 2:35
  against
• 2:35
  Google.
• 2:36
  That's
• 2:36
  probably
• 2:36
  what
• 2:37
  it
• 2:37
  is.
• 2:37
  That's
• 2:38
  what
• 2:38
  the
• 2:38
  article
• 2:38
  postulates.
• 2:39
  I
• 2:39
  probably
• 2:40
  agree
• 2:40
  with
• 2:40
  that,
• 2:40
  but.
• 2:41
  But
• 2:41
  let's
• 2:41
  not
• 2:42
  forget
• 2:42
  too
• 2:42
  that
• 2:42
  there
• 2:43
  are
• 2:43
  still
• 2:44
  so
• 2:44
  many
• 2:44
  other
• 2:45
  use
• 2:45
  cases
• 2:45
  for
• 2:46
  generative
• 2:46
  AI
• 2:46
  and
• 2:47
  we
• 2:47
  haven't
• 2:47
  even
• 2:47
  touched
• 2:47
  on
• 2:48
  the
• 2:48
  agentic
• 2:48
  commerce
• 2:49
  side
• 2:49
  of
• 2:49
  this
• 2:50
  conversation
• 2:50
  yet.
• 2:51
  So
• 2:51
  the
• 2:52
  battle
• 2:52
  is
• 2:52
  going
• 2:52
  to
• 2:52
  rage
• 2:52
  on.
• 2:53
  But
• 2:53
  wow,
• 2:53
  it
• 2:53
  is
• 2:53
  really
• 2:53
  interesting
• 2:54
  to
• 2:54
  see
• 2:54
  OpenAI
• 2:55
  going
• 2:55
  to
• 2:56
  advertising
• 2:56
  this
• 2:57
  quickly.
• 2:58
  I'm
• 2:58
  actually
• 2:58
  not
• 2:59
  that
• 2:59
  surprised.
• 2:59
  I
• 3:00
  mean,
• 3:00
  I
• 3:00
  think
• 3:00
  when
• 3:00
  you
• 3:00
  saw
• 3:01
  Sam
• 3:01
  Altman
• 3:01
  put
• 3:02
  out
• 3:02
  a
• 3:02
  red
• 3:02
  alert
• 3:02
  when
• 3:03
  Google
• 3:03
  launched
• 3:03
  Gemini,
• 3:04
  their
• 3:04
  latest
• 3:05
  Gemini,
• 3:06
  a
• 3:06
  few
• 3:06
  months
• 3:06
  before
• 3:07
  the
• 3:07
  end
• 3:07
  of
• 3:07
  the
• 3:07
  year,
• 3:08
  a
• 3:08
  few
• 3:08
  weeks
• 3:08
  even
• 3:08
  before
• 3:09
  the
• 3:09
  end
• 3:09
  of
• 3:09
  the
• 3:09
  year,
• 3:09
  I
• 3:10
  think
• 3:10
  we
• 3:10
  all
• 3:10
  saw
• 3:11
  the
• 3:11
  writing
• 3:11
  on
• 3:11
  the
• 3:11
  wall
• 3:12
  and
• 3:12
  we
• 3:12
  knew
• 3:13
  they're
• 3:13
  burning
• 3:13
  cash
• 3:14
  and
• 3:14
  they
• 3:14
  need
• 3:14
  to
• 3:14
  figure
• 3:15
  out
• 3:15
  a
• 3:15
  way
• 3:15
  to
• 3:15
  make
• 3:15
  money.
• 3:16
  And
• 3:16
  I
• 3:16
  don't
• 3:17
  actually
• 3:17
  have
• 3:17
  a
• 3:17
  problem
• 3:17
  with
• 3:18
  it,
• 3:18
  especially
• 3:18
  with
• 3:19
  how
• 3:19
  they're
• 3:19
  doing
• 3:19
  it
• 3:20
  based
• 3:20
  on
• 3:20
  the
• 3:20
  tiered
• 3:21
  subscriptions
• 3:21
  that
• 3:21
  you
• 3:22
  have.
• 3:22
  I
• 3:22
  think
• 3:22
  as
• 3:23
  consumers
• 3:23
  we're
• 3:24
  used
• 3:24
  to
• 3:24
  this
• 3:24
  with,
• 3:25
  you
• 3:25
  know,
• 3:25
  everything
• 3:25
  from
• 3:26
  Hulu
• 3:26
  to
• 3:27
  Spotify
• 3:27
  to
• 3:28
  all
• 3:28
  our
• 3:28
  other
• 3:28
  subscription
• 3:29
  services.
• 3:29
  I
• 3:29
  mean,
• 3:30
  you
• 3:30
  gotta
• 3:31
  pay
• 3:31
  if
• 3:31
  you
• 3:32
  want
• 3:32
  to
• 3:32
  get
• 3:33
  some
• 3:33
  value
• 3:33
  out
• 3:33
  of
• 3:34
  things
• 3:34
  and
• 3:34
  if
• 3:34
  you're
• 3:34
  not
• 3:34
  going
• 3:35
  to
• 3:35
  pay
• 3:35
  the
• 3:35
  full
• 3:35
  amount,
• 3:35
  then
• 3:36
  you're
• 3:36
  going
• 3:36
  to
• 3:36
  have
• 3:36
  ads
• 3:37
  like
• 3:37
  Google's
• 3:38
  likely
• 3:39
  going
• 3:39
  to
• 3:39
  continue
• 3:39
  to
• 3:40
  do
• 3:40
  this
• 3:40
  as
• 3:40
  well.
• 3:41
  Um,
• 3:41
  they
• 3:42
  are
• 3:42
  working
• 3:42
  hard
• 3:43
  to
• 3:43
  make
• 3:44
  sure
• 3:44
  that
• 3:44
  they're,
• 3:44
  you
• 3:45
  know,
• 3:45
  securely
• 3:46
  and
• 3:46
  without
• 3:47
  divulging
• 3:47
  any
• 3:47
  information
• 3:48
  about
• 3:48
  the
• 3:48
  consumers
• 3:49
  allegedly
• 3:50
  here
• 3:50
  they
• 3:50
  are
• 3:51
  making
• 3:51
  sure
• 3:51
  that
• 3:51
  they're
• 3:51
  giving
• 3:52
  me
• 3:52
  personalized
• 3:53
  ads.
• 3:53
  And
• 3:54
  I
• 3:54
  just,
• 3:55
  I
• 3:55
  don't
• 3:55
  think
• 3:55
  it's
• 3:55
  going
• 3:55
  to
• 3:56
  be
• 3:56
  as
• 3:56
  big
• 3:56
  of
• 3:56
  a
• 3:57
  deal
• 3:57
  as,
• 3:58
  you
• 3:58
  know,
• 3:58
  the
• 3:58
  media.
• 3:59
  And
• 4:00
  I
• 4:00
  think
• 4:00
  that
• 4:00
  people
• 4:00
  are
• 4:01
  making
• 4:01
  it
• 4:01
  out
• 4:01
  to
• 4:01
  be.
• 4:02
  Yes,
• 4:02
  it
• 4:02
  was
• 4:02
  started
• 4:02
  in
• 4:03
  one
• 4:03
  way
• 4:03
  and
• 4:03
  we
• 4:04
  thought
• 4:04
  it
• 4:04
  was
• 4:04
  going
• 4:04
  to
• 4:04
  continue
• 4:05
  as
• 4:05
  the
• 4:06
  Internet
• 4:06
  for
• 4:06
  all
• 4:07
  or,
• 4:07
  you
• 4:07
  know,
• 4:08
  this,
• 4:08
  this
• 4:08
  platform
• 4:09
  that
• 4:09
  was
• 4:09
  meant
• 4:09
  to
• 4:09
  do
• 4:09
  good,
• 4:10
  but
• 4:10
  at
• 4:10
  the
• 4:10
  end
• 4:11
  of
• 4:11
  the
• 4:11
  day
• 4:11
  it
• 4:11
  is
• 4:11
  about
• 4:12
  money
• 4:12
  and
• 4:12
  pay
• 4:13
  for
• 4:13
  what
• 4:13
  the
• 4:13
  real
• 4:14
  value
• 4:14
  is
• 4:15
  for
• 4:15
  the
• 4:15
  service
• 4:15
  that
• 4:16
  you're
• 4:16
  getting.
• 4:16
  And
• 4:16
  this
• 4:17
  is
• 4:17
  a
• 4:17
  way
• 4:17
  to
• 4:17
  do
• 4:17
  that.
• 4:18
  So
• 4:18
  I
• 4:18
  think
• 4:19
  this
• 4:19
  is
• 4:20
  not
• 4:20
  at
• 4:20
  all
• 4:20
  surprising
• 4:21
  to
• 4:21
  me.
• 4:22
  Chad's
• 4:22
  Prediction
• 4:23
  was
• 4:23
  right
• 4:23
  on
• 4:24
  and,
• 4:25
  and
• 4:25
  yeah,
• 4:25
  I
• 4:25
  think,
• 4:26
  I
• 4:26
  think
• 4:26
  we'll
• 4:26
  continue
• 4:27
  to
• 4:27
  see
• 4:27
  people
• 4:28
  use
• 4:28
  the
• 4:28
  platform
• 4:29
  and
• 4:29
  really
• 4:30
  not,
• 4:30
  not
• 4:30
  be
• 4:30
  bothered
• 4:31
  by
• 4:31
  this
• 4:31
  or
• 4:31
  just
• 4:32
  come
• 4:32
  to
• 4:32
  expect
• 4:32
  it.
• 4:32
  So
• 4:33
  if
• 4:33
  you
• 4:33
  go
• 4:33
  back
• 4:34
  to
• 4:34
  a
• 4:34
  question
• 4:34
  though,
• 4:34
  like
• 4:35
  what,
• 4:35
  what
• 4:35
  would
• 4:35
  you
• 4:35
  be
• 4:36
  most
• 4:36
  focused
• 4:36
  on
• 4:36
  in
• 4:36
  terms
• 4:37
  of
• 4:37
  seeing
• 4:37
  how
• 4:37
  things
• 4:37
  play
• 4:38
  out
• 4:38
  with,
• 4:38
  you
• 4:38
  know,
• 4:39
  ad
• 4:39
  testing
• 4:39
  on
• 4:39
  Chat
• 4:39
  gbt?
• 4:40
  What
• 4:40
  are
• 4:40
  you
• 4:40
  most,
• 4:41
  what
• 4:41
  are
• 4:41
  you
• 4:41
  most
• 4:41
  curious
• 4:41
  to
• 4:42
  see
• 4:42
  how
• 4:42
  they
• 4:43
  do
• 4:43
  or
• 4:43
  what
• 4:43
  they
• 4:44
  do
• 4:44
  or
• 4:44
  what
• 4:44
  the
• 4:44
  implications
• 4:45
  are,
• 4:45
  long
• 4:45
  run?
• 4:46
  I
• 4:46
  guess
• 4:46
  I'm
• 4:47
  curious
• 4:47
  to
• 4:47
  see
• 4:47
  what,
• 4:48
  what
• 4:48
  customer
• 4:48
  engagement
• 4:49
  is
• 4:49
  and
• 4:49
  if
• 4:49
  they
• 4:50
  actually
• 4:50
  see
• 4:50
  value
• 4:51
  from
• 4:51
  it
• 4:51
  because
• 4:51
  I
• 4:51
  think
• 4:52
  they
• 4:52
  might.
• 4:52
  I
• 4:53
  mean,
• 4:53
  I
• 4:53
  think
• 4:53
  getting
• 4:53
  a
• 4:53
  sponsored
• 4:54
  ad
• 4:54
  when
• 4:55
  you're
• 4:55
  at
• 4:56
  the
• 4:56
  product,
• 4:57
  it's
• 4:57
  kind
• 4:57
  of
• 4:57
  the
• 4:58
  equivalent
• 4:58
  to
• 4:58
  me
• 4:58
  of,
• 4:59
  of
• 4:59
  like
• 4:59
  a
• 4:59
  shelf
• 5:00
  talker
• 5:00
  on
• 5:00
  a,
• 5:00
  on
• 5:01
  a
• 5:01
  shelf,
• 5:01
  you
• 5:01
  know,
• 5:01
  when
• 5:02
  you're
• 5:02
  looking
• 5:02
  at
• 5:02
  15
• 5:03
  different
• 5:03
  cans
• 5:03
  of
• 5:03
  soup
• 5:04
  and
• 5:04
  which
• 5:04
  one
• 5:04
  you're
• 5:04
  going
• 5:05
  to
• 5:05
  buy.
• 5:05
  If
• 5:05
  I,
• 5:06
  if
• 5:06
  I'm
• 5:06
  looking
• 5:06
  at
• 5:06
  the
• 5:07
  same
• 5:07
  product
• 5:07
  and
• 5:07
  my
• 5:08
  search
• 5:08
  is
• 5:08
  across
• 5:08
  the
• 5:09
  board,
• 5:09
  but
• 5:09
  there's
• 5:09
  a
• 5:10
  $5
• 5:10
  off
• 5:11
  thing
• 5:11
  for
• 5:11
  the
• 5:12
  Walmart.
• 5:12
  If
• 5:12
  I
• 5:13
  buy
• 5:13
  the
• 5:13
  product
• 5:13
  at
• 5:13
  Walmart,
• 5:14
  I'm
• 5:14
  going
• 5:14
  to
• 5:15
  buy
• 5:15
  it
• 5:15
  there
• 5:15
  because
• 5:16
  I
• 5:16
  don't
• 5:16
  care
• 5:16
  where
• 5:17
  I'm
• 5:17
  getting
• 5:17
  that
• 5:17
  product
• 5:18
  from
• 5:18
  once
• 5:18
  I've
• 5:18
  determined
• 5:19
  what
• 5:19
  the
• 5:19
  product
• 5:19
  is.
• 5:19
  So
• 5:20
  I'm
• 5:20
  actually
• 5:20
  curious
• 5:21
  to
• 5:21
  see
• 5:22
  what,
• 5:22
  what
• 5:23
  volume
• 5:23
  they
• 5:24
  get
• 5:24
  and
• 5:24
  what
• 5:24
  kind
• 5:25
  of
• 5:25
  engagement
• 5:25
  they
• 5:25
  get
• 5:26
  with,
• 5:26
  with
• 5:27
  some
• 5:27
  of
• 5:27
  these
• 5:27
  personalized
• 5:28
  ads.
• 5:29
  Right,
• 5:29
  that
• 5:29
  makes
• 5:30
  sense.
• 5:30
  So
• 5:30
  you
• 5:30
  were
• 5:31
  very
• 5:31
  big
• 5:31
  on
• 5:31
  Google's
• 5:31
  announcement
• 5:32
  last
• 5:32
  week.
• 5:32
  Do
• 5:32
  you
• 5:32
  think
• 5:33
  this
• 5:33
  scares
• 5:33
  Google
• 5:34
  at
• 5:34
  all
• 5:34
  to
• 5:34
  any
• 5:34
  greater
• 5:35
  degree?
• 5:35
  Are
• 5:35
  you
• 5:35
  still
• 5:36
  pretty
• 5:36
  bullish
• 5:36
  on
• 5:36
  Google,
• 5:37
  relatively
• 5:37
  speaking,
• 5:38
  given
• 5:38
  that,
• 5:38
  you
• 5:38
  know,
• 5:38
  Chat
• 5:39
  GPT?
• 5:40
  I
• 5:40
  still
• 5:40
  think,
• 5:40
  I
• 5:40
  still
• 5:41
  think
• 5:41
  Google's
• 5:41
  the.
• 5:42
  I,
• 5:42
  I
• 5:42
  still
• 5:43
  think
• 5:43
  Google's
• 5:43
  in
• 5:43
  a,
• 5:43
  in
• 5:43
  a
• 5:44
  good
• 5:44
  position
• 5:44
  here.
• 5:45
  This
• 5:46
  helps.
• 5:46
  But
• 5:47
  Google's
• 5:47
  been
• 5:48
  using
• 5:48
  funds
• 5:49
  for
• 5:49
  that.
• 5:49
  They've,
• 5:49
  Google's
• 5:50
  been
• 5:50
  doing
• 5:50
  this
• 5:50
  forever,
• 5:50
  search
• 5:51
  forever.
• 5:51
  So
• 5:52
  I
• 5:52
  don't
• 5:52
  think
• 5:52
  that
• 5:52
  this
• 5:53
  really
• 5:53
  challenges
• 5:54
  them.
• 5:55
  It
• 5:56
  might
• 5:56
  keep
• 5:56
  Chat
• 5:56
  GPT
• 5:57
  afloat
• 5:57
  for
• 5:57
  a
• 5:57
  little
• 5:58
  bit
• 5:58
  longer
• 5:58
  as
• 5:58
  a
• 5:59
  stronger
• 5:59
  competitor,
• 5:59
  but
• 6:00
  I
• 6:00
  don't,
• 6:00
  I
• 6:01
  wouldn't
• 6:01
  be
• 6:01
  that
• 6:02
  concerned
• 6:02
  about
• 6:02
  it
• 6:02
  if
• 6:02
  I'm
• 6:03
  Google.
• 6:03
  I
• 6:03
  think
• 6:04
  ChatGPT
• 6:04
  and
• 6:05
  OpenAI
• 6:05
  are
• 6:05
  really
• 6:05
  the
• 6:06
  ones
• 6:06
  that
• 6:06
  are
• 6:06
  trying
• 6:06
  to
• 6:07
  make
• 6:07
  up
• 6:07
  ground
• 6:07
  here.
• 6:08
  Yeah.
• 6:08
  The
• 6:08
  only
• 6:08
  other
• 6:09
  thing
• 6:09
  I
• 6:09
  can
• 6:09
  think
• 6:09
  about
• 6:09
  too
• 6:10
  is
• 6:10
  like
• 6:10
  the
• 6:10
  brand
• 6:10
  side
• 6:11
  of
• 6:11
  this.
• 6:11
  You
• 6:11
  know,
• 6:11
  we're
• 6:11
  at
• 6:11
  the
• 6:11
  FMI
• 6:12
  conference
• 6:12
  and
• 6:12
  we
• 6:13
  know
• 6:13
  that
• 6:13
  these
• 6:13
  searches
• 6:14
  convert
• 6:14
  higher.
• 6:15
  Right.
• 6:15
  We've
• 6:15
  been
• 6:16
  seeing
• 6:16
  that
• 6:16
  throughout
• 6:17
  the
• 6:17
  data
• 6:17
  over
• 6:17
  the
• 6:17
  last
• 6:18
  six
• 6:18
  months.
• 6:18
  So
• 6:18
  my
• 6:18
  question
• 6:19
  would
• 6:19
  be
• 6:19
  too,
• 6:19
  like,
• 6:20
  how
• 6:20
  do
• 6:20
  the
• 6:20
  brands
• 6:21
  respond
• 6:21
  to
• 6:21
  this?
• 6:21
  And
• 6:22
  do
• 6:22
  they,
• 6:22
  I
• 6:22
  bet
• 6:22
  they
• 6:23
  jump
• 6:23
  into
• 6:23
  this
• 6:24
  with
• 6:24
  chat
• 6:24
  GPT
• 6:25
  to
• 6:25
  see
• 6:25
  if
• 6:25
  they
• 6:25
  can
• 6:26
  convert
• 6:26
  higher.
• 6:26
  But
• 6:26
  again,
• 6:27
  it's
• 6:27
  going
• 6:27
  to
• 6:27
  depend
• 6:27
  on
• 6:28
  the
• 6:28
  ultimate
• 6:28
  user
• 6:29
  experience
• 6:29
  and
• 6:29
  where
• 6:29
  those
• 6:30
  products
• 6:30
  land
• 6:30
  on
• 6:30
  on
• 6:31
  those
• 6:31
  recommendations.
• 6:32
  So
• 6:32
  wow,
• 6:32
  Fascinating
• 6:33
  topic.