Latest / Chatting with The Experts with Paula Okonneh / How to Outsmart Financial Systems
Transcript
- 0:00Hello, everyone, and welcome to another episode of Chatting with the Experts
- 0:04TV show, where I, Paula Okonneh, the host, speak with women from Africa
- 0:10and the Caribbean and in the Diaspora.
- 0:13These women are successful business owners and professionals, and the mission
- 0:21of this show is to inspire people.
- 0:24Empower and educate women globally.
- 0:28I sometimes have men on the show, but 99.
- 0:319 percent of the time, my guests are women.
- 0:36So the guest today is Norma Cassius and the title of this
- 0:40episode is Think Like a Bank.
- 0:45Think Like a Bank focuses on navigating the financial landscape
- 0:48with strategies and with intelligence.
- 0:52And Norma's objective is to guide you in applying the same principles that
- 0:58banks use to benefit you, listener, viewer, and even for me, because
- 1:04I learn something new every day.
- 1:06So the aim of Think like a Bank is to empower you to outsmart this system.
- 1:13I'll tell you a little bit about Norma.
- 1:16She is a money management and mental health consultant with
- 1:21over 20 years of experience in the financial sector based in, and she's
- 1:26based in Harley street, London.
- 1:28She's a qualified psychotherapist with 17 years of experience across
- 1:34the various therapeutic settings.
- 1:36So she brings a unique blend of expertise to her work.
- 1:41She's also the founder and CEO of Think Like a Bank, which gives
- 1:47an innovative approach to money management and she's also an author.
- 1:51There's so much I can say about her, but why don't I do this?
- 1:54Let me just welcome her to Chatting With the experts show.
- 1:59So welcome to the show, Norma.
- 2:03Welcome.
- 2:04Hi, lovely to be on the show.
- 2:07I'm honored in fact, to be on your show, Paula.
- 2:09So thank you.
- 2:11Thank you.
- 2:12I always try to read a bit of my guests bio, but you know, I
- 2:17can't say everything because my guests are always so phenomenal.
- 2:20There's so much to say about them.
- 2:22So what I do is ask them to say a bit more because I don't know if I said everything.
- 2:30That's fine.
- 2:31So thank you for the introduction.
- 2:34So yeah, you did cover quite a bit about who I am and what I do.
- 2:39And as you quite rightly said, I'm a money management and mental health consultant.
- 2:45And for a lot of people they, sort of like, not sure about the connection
- 2:51of money management and mental health and how does that work together.
- 2:56So I'll just give you a backdrop of my story and how I combined my
- 3:03two areas of expertise together.
- 3:06So at one point in my life, I was a single mother with three
- 3:09children, age six years and under.
- 3:11I had a mortgage to pay, a car to run, all on a part time salary.
- 3:18And, you know, it was at that point, I had to either sink or swim.
- 3:24And as, you know, cost of living when people talk about this cost of living
- 3:28crisis, I was in a cost of living crisis over a decade, because from
- 3:33the day I became a single mother, I never received one penny from
- 3:38the father of my three children.
- 3:41So I had to make every penny count as you can imagine, having a mortgage to
- 3:46pay, three children to be responsible for and everything that goes with that.
- 3:51And so, you know, had I not had, at that time I was working in the bank,
- 3:56so thankfully I had some knowledge of like, you know, financial knowledge.
- 4:01And also I gained a lot of my financial knowledge from my parents.
- 4:07You know, as children, we're like sponges.
- 4:09Children are like sponges where they absorb everything
- 4:13consciously or unconsciously.
- 4:15And I saw how my parents managed and maximized their money.
- 4:20Now, my dad back in the fifties, he had two properties and
- 4:24a dry cleaners in Jamaica.
- 4:26And then he came to England.
- 4:27He was part of the windrush generation.
- 4:29Do you know what the windrush generation is?
- 4:31Yes.
- 4:31So my parents were part of that.
- 4:34And he came to England and bought the largest house on the road.
- 4:37I think that's where I get my high chest from because, you know, he
- 4:41made his money work for him.
- 4:42He had the best of everything.
- 4:44He had the best his money could buy, but it was very frugal.
- 4:49Between my mom and my dad, there were six of us.
- 4:51And I'm sure my dad must've gave my money the same housekeeper for like a decade.
- 4:56And she had to make it work right.
- 4:58And make it work, she did.
- 5:00It felt like we had everything and lacked nothing.
- 5:04Looking back now just reflecting on my mom's journey, I know
- 5:08that couldn't have been easy.
- 5:09It might it had to be a skill.
- 5:12She was so resourceful.
- 5:13She would make something out of nothing.
- 5:16She made our underwear.
- 5:17Sewed, you know, by hand.
- 5:19Our clothes, you know, she sewed all our clothes by hand.
- 5:22She really made it work.
- 5:24And my dad was somebody who was a very proud man.
- 5:28He wanted, you know, the best of everything his money could buy.
- 5:31So he wanted hard food.
- 5:33His meat on one plate.
- 5:34His, like, the dashing and the yam and all that on a separate plate.
- 5:37Oh my gosh.
- 5:38Yeah, that's what he wanted.
- 5:40And, you know, he didn't care if my mom couldn't make it happen.
- 5:43She had to, and she did.
- 5:45So just seeing how resourceful my mom was with the little she had and
- 5:49seeing my dad maximize what he had, I drew from both of those experiences
- 5:57and combined with my financial education from working within the bank.
- 6:01And I survived through my situation as a single parent.
- 6:06Wow.
- 6:10Great knowing your background, how you got there.
- 6:12So one of the things I noticed that stood out for me, but I like the name
- 6:17of your company, Think Like a Bank.
- 6:19I also like the fact that, you know, you're both a money management and
- 6:24mental health consultant, but how do we beat banks at their own game?
- 6:30So basically banks number one goal is to make a profit.
- 6:34Yes.
- 6:35And make a profit, they do.
- 6:37Now, from people like you and me, because when we, as you know, you put
- 6:42your money in the bank, it's not just sitting there gathering interest.
- 6:46Banks use our money to buy financial products such as loans, credit cards,
- 6:51mortgages, and whatsoever else.
- 6:53When we borrow money, so for example, if you were to put 3,000 pounds
- 6:58in a bank and say, you know, in your savings, it would earn what?
- 7:021%, 2 percent interest, but to draw out or to get a loan for that amount of money
- 7:07or a credit card, the credit cards are just all, you know, they're just awful
- 7:12if you don't know how to manage it.
- 7:13We're talking about 18%, 20%, 24%.
- 7:17Yes.
- 7:17That's how much you would have to, you know, percentage you would pay in
- 7:21interest and charges for using that money.
- 7:24So somebody with like a 3,000 pound credit card, if they're only paying the
- 7:27minimum interest, that can take them up to 20 years, over 20 years to pay off.
- 7:33And the bank is racking up, right?
- 7:35Raking in all of that interest.
- 7:37So they're using us.
- 7:38They're using our money.
- 7:40So for me, I use their money.
- 7:43I use the same principle as them.
- 7:45I use a 0 percent credit card.
- 7:48If your credit score is good, you can get a 0 percent credit card.
- 7:53And I teach people, a lot of people say, Oh, my credit's not good,
- 7:55I'll never be able to do that.
- 7:57I run a financial boot camp, and I teach you all different financial principles,
- 8:02and that's one of them to work on your credit score so that not only when you're
- 8:06using credit, you get a good credit, and you know, you can use a 0 percent
- 8:10credit card, but if you want to get a mortgage or a credit card or a loan,
- 8:14and you've got a good credit score, then you will get financial products
- 8:18at a much lower interest rate than somebody whose credit score is not good.
- 8:23Does that make sense?
- 8:25Absolutely.
- 8:26So with that said if one, because what about if you're paying off your
- 8:30balance every month, like you have a credit card that has a 20 percent.
- 8:34And you're paying off every month and that's fine.
- 8:36You're not giving the bank any of your money because you're
- 8:38not paying any interest.
- 8:40But I would say 65 to 70 percent of people have money on their credit card.
- 8:46So every month we're in a cost of living crisis, people want to still
- 8:50live that Instagram lifestyle.
- 8:51They still want to live that lifestyle.
- 8:53You know, a lot of people, as you quite rightly said, my private practice is
- 8:59in Harley Street, London, which is a renowned medical district of the world.
- 9:04So it's where the rich and famous, the Queen, as you know, celebrities,
- 9:07everybody flies in to Harley Street to have any medical procedure from
- 9:12plastic surgery to psychotherapy.
- 9:16So I'm working with clients that have high net worth.
- 9:19And it truly really isn't about how much you earn.
- 9:23It really isn't.
- 9:24It's not how much you have, how much you earn, it's what you do with what you earn.
- 9:29Because as you, as we all know, people are aware, people that earn a lot
- 9:34of money, they live that lifestyle.
- 9:36So they will live in the multi-million pound houses.
- 9:38They will drive the top of the range cars.
- 9:40The children will be in private school.
- 9:42All of that costs money.
- 9:43So by the time all of their outgoings have gone out of their account, they're
- 9:48in the same situation as somebody that could be working in a supermarket.
- 9:51It's just on a larger scale.
- 9:53And how do you think that affects their mental wellbeing?
- 9:57Because that's the lifestyle they have, that's the image they have.
- 10:00I've worked with celebrities and the fear of not being able to continue to
- 10:06live that lifestyle is so powerful that it really does cause a lot of anxiety,
- 10:11a lot of stress, a lot of depression.
- 10:14Do you know what I mean?
- 10:15And as I said, it's not about the money.
- 10:1780 percent is about your psychology of money and I'll get into that in a minute.
- 10:22And coupled with your financial education.
- 10:2420 percent is about the money.
- 10:27That's a good one.
- 10:2920 percent is about the money and 80 percent is about the education you
- 10:34have about money and your psychology.
- 10:38Of money.
- 10:40Wow.
- 10:41That's a good one.
- 10:42So tell us about that.
- 10:43You said you'd get to that in a point in a minute.
- 10:46So we all have our own individual psychology of money.
- 10:50And in a nutshell, your psychology of money is your beliefs, which influence
- 10:55your thoughts and your thoughts influence your actions about saving,
- 11:01budgeting, spending and investing.
- 11:04So, for example, you've grown up in a household with siblings, right?
- 11:07Do you have siblings, Paula?
- 11:08I've
- 11:09got the same amount of siblings as you do.
- 11:11My parents had six of us.
- 11:13Exactly.
- 11:14Right.
- 11:15And I'm sure when you reflect on your siblings, although you was exposed
- 11:19to the same money experiences growing up, whether that was an abundance
- 11:24household or household of scarcity and lack, whatever the case may be,
- 11:29I'm sure that everybody would have processed it in an individual way.
- 11:34You might be, you know, a spender, another sibling might be frugal.
- 11:38So, how we internalize what we've been exposed to, that then shapes
- 11:43a pattern of our relationship with money and how we are with money.
- 11:48Now, I'm just baffled because I work with couples as well.
- 11:52Our couples come into my consultation room for financial therapy.
- 11:58And when I ask them about their experiences with money, so many people
- 12:02have experienced financial trauma and they're not even aware of it.
- 12:06Being exposed to like the parents arguing about money, fighting about money.
- 12:09Do you know what I mean?
- 12:10And there's always, all this stuff going on and they've absorbed all of that and
- 12:15then internalize it and then probably acting it out in their day to day life.
- 12:20They might just spend, I mean, I'll give you an example.
- 12:23So one of the clients I was working with, it was a guy and he was in my
- 12:27financial boot camp and we started to work and then he started to get a bit.
- 12:33And so I took him aside and start to do some exploration with him.
- 12:36And I asked him, you know, what's up, what's going on for you?
- 12:39Because obviously some things trigger people, you know?
- 12:42And so, he said when he was growing up, his mom used to after their
- 12:46evening meal, lock the kitchen door.
- 12:49And then In the morning, he would go to school.
- 12:51So I don't know if she didn't open up the kitchen door to give breakfast, but
- 12:54he said he used to go to school hungry.
- 12:57And as a result, he was so angry with his mom for doing that to him, you know,
- 13:03and he had so much hatred towards his mom, unforgiveness towards his mom.
- 13:08And as a result, he was just spending everything.
- 13:10Anytime he got any money he was spending it because now he's an adult he can,
- 13:14but he's in a relationship and that now is affecting his relationship.
- 13:18He's not had this discussion with his partner so she don't know
- 13:22what's going on and you know money is one of the number one things
- 13:25that breaks down a relationship.
- 13:27Yes, yes, yes.
- 13:29So I said to him, have you spoken to your mom about this?
- 13:32He was too angry.
- 13:33But after a while, I started to work with him on a therapeutic level.
- 13:37He was able to go and ask his mom because I said to her, you know,
- 13:40although what she did was not right, it may be learnt behavior.
- 13:44It may be what she was exposed to that, you know, her mom did that not to, you
- 13:50know, to be cruel or anything, but just to preserve the food to ensure that at least.
- 13:55She could guarantee that her children would have one wholesome meal, you
- 13:59know, I mean, I'm not condoning what she did, but I'm just trying to
- 14:02understand what may have happened.
- 14:05But in order to find out what really was going on for your mom,
- 14:08you need to have that conversation.
- 14:11It took a while because obviously he's had that within him for so long.
- 14:15And he did go and speak to his mom.
- 14:17And as I said, so it was.
- 14:20Ah, she had.
- 14:22That's exactly what happened to her.
- 14:24So she thought she was doing a good thing by ensuring that the family was able
- 14:29to have one hot meal in the evening.
- 14:32But look how he internalized it and how traumatized he was from it, that
- 14:37he was such an angry person and angry in his relationship and his girlfriend
- 14:40was trying to understand what's going on and he was screaming and shouting.
- 14:43It was awful.
- 14:44But after, you know, going through that therapeutic process, he felt
- 14:49vulnerable enough to go and have that conversation with his and
- 14:52that repaired their relationship.
- 14:57That's beautiful.
- 14:58So now I can see the connection between you know, being a mental health
- 15:02consultant and being a money management consultant because then his attitude
- 15:06towards the money has changed and...
- 15:09Absolutely.
- 15:10Yeah and so he's a much better steward of money now?
- 15:14Absolutely.
- 15:15Definitely.
- 15:16You know it's coming from a different perspective because you know through the
- 15:20therapeutic work we did I like to explain to him that was then where you never had
- 15:25no control over what was happening to you.
- 15:28Now you're an adult that's not happening to you anymore.
- 15:32You're earning your own money for you to spend it how you will.
- 15:36So you're making the decisions over your money.
- 15:38You're empowered now to make those decisions.
- 15:41Nobody can do that to you ever again.
- 15:43So true.
- 15:46So true.
- 15:46And so, I mean, you're saving a generation.
- 15:50Absolutely.
- 15:50To go through him reliving his own life, early life experience
- 15:55and imposing it on them.
- 15:58Absolutely.
- 15:59And so many people live a repetitive generational trauma.
- 16:04They pass on generational because there hasn't been any therapeutic intervention.
- 16:09People don't have that self-awareness.
- 16:11We know the couples are arguing about money all the time.
- 16:13I see it all the time in my practice.
- 16:16So, you know, I have to, obviously work therapeutically to help them
- 16:19understand their own individual kind of psychology of money.
- 16:23What is yours?
- 16:24Cause most people don't even know.
- 16:26And then once they...
- 16:28I see.
- 16:28Exactly.
- 16:28I asked people that it's like, they're looking at me like I'm blue.
- 16:31I mean, what are you asking me?
- 16:33You know?
- 16:33So most people don't under know or understand what their
- 16:37own psychology of money.
- 16:38So that's the starting point.
- 16:40And it takes work to understand.
- 16:41I was working with another guy from Ghana and he said he came from a big family
- 16:46and in Ghana it's like a hierarchy so when it came to food and like he would
- 16:51get like the chicken back the cheapest part of the chicken where of the elders
- 16:55would get the best part of the chicken and so for him that was scarcity.
- 16:59So he had a scarcity mindset and that's how he was with his money and that for
- 17:03him that was so traumatic for him because people hold this trauma don't they?
- 17:08Yes, they do.
- 17:10They do.
- 17:12So for me as a single mother, I know there's so many people out and that's
- 17:16why I'm so passionate about it.
- 17:19Can't make ends meet.
- 17:21You know, they haven't got enough money to come in and they
- 17:23don't know how to manage it.
- 17:25And then how much stress does that put on a person on, you know, how
- 17:30does that affect you emotionally?
- 17:32You know, you're feeling that, Oh you're feeling that you're failing.
- 17:33You're not good enough.
- 17:34I can't provide for my children.
- 17:36How does that affect your mental wellbeing?
- 17:39Yes, you're right.
- 17:41You're right.
- 17:42So talk to me about how you encourage people to be financially savvy.
- 17:48I mean, now we've talked about the psychology and how, you
- 17:52know, once that's overcome.
- 17:55Yes.
- 17:56Any hurdles with that overcome, then we can become better stewards of money.
- 18:02How to become financially savvy.
- 18:06Absolutely.
- 18:07Well, it really is.
- 18:08It really starts with knowing your numbers.
- 18:11What do I mean?
- 18:12Knowing your numbers.
- 18:13Okay.
- 18:13Absolutely.
- 18:14What do I mean by that?
- 18:15As I said, I run a financial bootcamp and one of the preparation strategies
- 18:21that I use is I ask people to send me their income and expenditure.
- 18:25Now, most people I'd say 80 percent of people just take
- 18:29it off the top of their head.
- 18:31And write it down.
- 18:32So when they get to the financial boot camp and I've taken through the
- 18:35techniques and the strategies of...
- 18:37because budgeting isn't just income and expenditure, documenting that if
- 18:41it was that everybody doing it and there wouldn't be a financial issue.
- 18:46But your budgeting is like the foundation.
- 18:48Mastering how to budget is a foundation of any money management practices.
- 18:54So knowing your numbers, know exactly where every penny is
- 18:57going, how it's going, when it's going, and where it's going.
- 19:03A lot of people are giving your money an assignment.
- 19:06A lot of people, we live in a society where we're governed and led by plastic.
- 19:12People are swiping left, right, and center.
- 19:15They go in their account one day and there's hundreds of pounds in it, go back
- 19:19to that account a few days later, and they think their account's been hacked.
- 19:22It's been robbed.
- 19:22No, you've been spending money and now it's just come out of your account.
- 19:26Do you know what I mean?
- 19:27Yes.
- 19:27I mean, it's really sad.
- 19:29And I mean, in my boot camp today, the person that spent the most on
- 19:33eating out was eight hundred, I say dollars, I say in dollars, eight
- 19:38hundred dollars for the month.
- 19:40That's not included.
- 19:42Eight hundred dollars eating out.
- 19:45Yes, that's not including food shopping or anything.
- 19:47She thought it was about 200.
- 19:49It nearly brought tears to her eyes.
- 19:53Whoa, whoa, whoa.
- 19:58So now at the end of the day with the budget you were able to pinpoint to
- 20:02her where most of her money was going.
- 20:04Absolutely.
- 20:05So obviously, I'll take them through the exercises of just identifying,
- 20:08you know, putting your money into categories, you know, so for example,
- 20:13you know, people don't have, with budgeting, you need micro budgeting.
- 20:16That's one of the tools I help people build.
- 20:19So what do I mean by micro budgeting?
- 20:21So if you've got a food budget, I ask people, you know, do
- 20:24you have a budget for food?
- 20:25Do you have a budget for toiletries?
- 20:27Do you have a budget for socializing?
- 20:29They don't.
- 20:29They might just say, well, I spend, you know, 100, but they would go over and
- 20:34spend 300 if you assign a certain amount of money in certain pockets, because a
- 20:38lot of banking apps now have all these tools to help people manage their money.
- 20:45Where you can, you know, assign certain, you know, like a money for, you
- 20:49know, a budget for like, socializing.
- 20:52As I said, eating out, shopping, subscriptions, all.
- 20:56So you put certain amounts of money in these different pockets.
- 20:59And, you know, you work out how much you need to for each
- 21:03thing and you stick to it.
- 21:05Once it's gone, they will even tell you when you're getting low on your pocket.
- 21:08That, you know, you've got X amount of money left tracking your money.
- 21:12People are not tracking their money.
- 21:16People are not tracking their money, especially when they're
- 21:18using the plastics, you just...
- 21:21And it's so, I'll go back to psychological.
- 21:23It's so easy to swipe the card then to depart with cash.
- 21:26Yes.
- 21:27Yeah, you are absolutely right.
- 21:31Because I know from my personal experience for years, I didn't carry
- 21:34cash when my children were younger, because I felt if I carried cash it
- 21:41would, I would be more readily spend cash that I personally would take out
- 21:47a card and swipe it, you know, yeah.
- 21:52Does that make sense?
- 21:53I mean to ask myself, but I never had cash on me primarily for
- 21:56that reason because I'd spend it.
- 21:58For me personally, swiping a card meant I would see it show up on a
- 22:04statement and I could, and then of course the bank would categorize it
- 22:09into, you know, this was groceries.
- 22:10This was eating out.
- 22:13This was, you know, the movie theaters or whatever.
- 22:15And so that led me to go from cash to the plastic, as opposed to from plastic to
- 22:21cash because I couldn't document my cash.
- 22:24Right.
- 22:24Okay.
- 22:25And as I said, everybody has their own way, their own mindset
- 22:28of how they manage their money.
- 22:31And if it works for you, good.
- 22:32If it is not serving you, then you have to, you know, go back to the drawing
- 22:37board or get some help to make it make sense for you because you know, if you
- 22:41are in a relationship where you might be managing your money really well and
- 22:44how frustrating if you were somebody that's frivolous with their money.
- 22:48Yes.
- 22:50Yes, that's really a bone of...
- 22:52can be a bone of contention between the two.
- 22:55Absolutely.
- 22:55So knowing your numbers, when you know, I keep going back to psychology, but when
- 23:00you know your numbers, for example, if you say, okay, I've got 200 pounds a month for
- 23:04groceries, you know, 50 pounds, 50 a week, I'm just using a figure, Psychologically,
- 23:10you know you've got that 50.
- 23:11You'll be surprised how you start shopping and making sure you don't go over that 50.
- 23:16But if there isn't a budget for that, then you just spend about 60 one
- 23:20week, 80 another week, then you're not being accountable with your money.
- 23:24Yes.
- 23:26That's a good one.
- 23:27How about, okay so you talked about doing your numbers, how about navigating debt?
- 23:32So you're already in debt.
- 23:34How do you navigate out of that?
- 23:36Right.
- 23:36Okay.
- 23:37So there's various ways.
- 23:38I mean, for example, if you're in like credit card debt, because there's
- 23:42so many people in credit card debt, don't know how to get out of it.
- 23:46The first thing to do is, I mean, a lot, and I found people are experts
- 23:51in their field, but when it comes to money, it's almost like they regressed
- 23:54to like a childlike state because they don't know where to begin.
- 23:58They don't have the confidence in managing their money, but navigating debt is
- 24:02especially if it's like credit card debt.
- 24:05It's about looking at the credit cards with the most APRs, the annual
- 24:09percentage rate, working with those.
- 24:12And, you know, so you might have free credit cards, one at
- 24:1524%, one at 20%, one at 18%.
- 24:19The 18 percent one may have more on it than the one with the 24%.
- 24:24But you're paying more interest on the one for 24%.
- 24:28So for an example, what I teach people to do is to say you've got free credit
- 24:34cards that total like six thousand pounds.
- 24:38I would say, and you're paying like, all together with the free credit
- 24:42cards, you're paying like 150 pounds a month towards the free credit
- 24:46cards that you're in debt with.
- 24:48I would say pay the minimum on the two credit cards with the less interest
- 24:53rate and put the majority, so if you're paying 150 pounds over the free credit
- 24:58cards, I would say pay a 120 - 125 on the one with the most with the highest
- 25:04interest rate and pay the minimum on the two less interest rate, the
- 25:09cards with the less interest rate.
- 25:12Continue doing that until you pay off that first credit card.
- 25:16Once you pay off that first credit card, then that frees up that money.
- 25:20So instead of paying it over three credit cards, now you've got that
- 25:23money to pay over two credit cards.
- 25:25So you then go to the next credit card with the highest rate and you put the
- 25:30majority, that same 150 on that credit card and the minimum on the less, with the
- 25:37less interest rate and repeat that action.
- 25:40That is a good way of navigating debt.
- 25:42So aim to pay off the one with the highest interest rate first.
- 25:48Absolutely.
- 25:49And then go to the one underneath that next one.
- 25:53Absolutely.
- 25:54So like if you had three, as you said, three credit cards, so the final one that
- 25:58you pay off would be the one with the least amount of interest, because then you
- 26:01have that money and need to pull down that balance that you have accrued, interest
- 26:06that you've accrued on that by not paying.
- 26:08Absolutely.
- 26:09And another way of navigating debt is, as I said, with credit cards.
- 26:12Again, I'll talk about credit cards because that's one of the biggest
- 26:14problems that I'm working with.
- 26:17A lot of people is working with a 0 percent credit card.
- 26:20So if you're eligible for a 0 percent credit card, once you're coming to
- 26:23the end of the term and you've still got a balance on it, then you do
- 26:27a balance transfer to another 0%.
- 26:29So you're avoiding paying interest.
- 26:32You just try and you just keep repeating that pattern until you obviously are in a
- 26:35place where you're out of debt, you know?
- 26:39Yeah.
- 26:40That makes sense.
- 26:42Because it's about trying to minimize the money that you're giving to the bank.
- 26:45People just say, okay, this is, I'm in this debt and I
- 26:47just, I'm paying what I can.
- 26:50It's minimum payment and it's revolving debt.
- 26:53It's like you're on a treadmill, but you're not going anywhere.
- 26:55You're paying this money and also with people with loans and that or
- 26:58mortgages about refinancing, but you need like a financial advisor because
- 27:02it's obviously they need to be advised to be able to get a better product
- 27:06if you can get a better product.
- 27:08So before you get a better product, it's better best to work on your credit score
- 27:13so that your credit is in a good place so that when you do launch out to see if
- 27:17you can get a better rate for whatever financial product you've got, whether
- 27:21that's a mortgage or a loan, whatever, you will get a better rate of interest and
- 27:26you'll be paying the bank less interest.
- 27:27So it's about using those tips and tricks just to navigate your way.
- 27:32Because I don't want to give the bank, I mean, I paid off one of our mortgages,
- 27:35a 25 year mortgage in 10 years.
- 27:38Ooh.
- 27:40By making overpayments, doubling up my payments on my mortgage to pay
- 27:45it off so that I, you know, I saved over 14, 000 pounds in interest.
- 27:50So you paid it towards the capital or you're putting it...
- 27:53Towards the capital.
- 27:54Okay.
- 27:55Because I had that discussion with some people who say, no, take it
- 27:59and pay it towards the interest.
- 28:01No.
- 28:01The
- 28:01capital.
- 28:02It's the principal.
- 28:03That's what you're paying it to.
- 28:04That is what you're paying the money to, to bring it down.
- 28:07So these are the ways that, you know, that you can navigate your debt.
- 28:11It's all about thinking like a bank, because a bank, as I said, its
- 28:14number one goal is to make a profit.
- 28:15And they are making a profit from a lot of people that don't
- 28:18know how to manage credit.
- 28:20Yes.
- 28:20That's why when young people went to university, they was throwing those
- 28:24credit cards at them because they knew they was away from home, didn't
- 28:28have the parental guidance and advice.
- 28:32They thought, I've never had this money before.
- 28:33They was maxing out those credit cards and the banks took advantage of that.
- 28:37Great advantage of them.
- 28:41Whoa.
- 28:42Wow.
- 28:42So finally you talked about maximizing your money without a struggle.
- 28:48What do you mean by that?
- 28:50Yeah, so when I was a single parent although I didn't have
- 28:54much money, I maximized it.
- 28:56I made every penny and every pound or work for me.
- 29:00And the reason I was able to do that is 'cause I was in control of my money.
- 29:04I knew where every penny and every pound was going.
- 29:08All the financial tycoons and the rich, the financially successful people
- 29:13have some sort of financial statement.
- 29:16They know where every pound and every penny was going.
- 29:19I was watching a program called How The Other Half Live.
- 29:23And there was a self-made multimillionaire.
- 29:25He was worth like 66 million.
- 29:28And he used his 0 percent credit card to fly to Australia on a first class flight.
- 29:34And he was able to get a holiday from it using his credit card.
- 29:39And he's a multimillionaire.
- 29:42Ooh.
- 29:43So he bought the ticket.
- 29:44He bought the ticket with his credit card.
- 29:47No, no . Because he had points because they give you different points.
- 29:51So obviously the more you use it, the more points you get, whatever.
- 29:53And, you know, he's been traveling for a while.
- 29:55So he's racking up air miles.
- 29:57So he's maximizing the bank's money, you know, because, you know, he's been
- 30:01able to, and he's a multimillionaire.
- 30:04So how much more us?
- 30:07Absolutely.
- 30:07So with me, I knew exactly every pound and every penny I had.
- 30:12I mean, thankfully, when I was a single mother, I found a shop, a
- 30:15local supermarket that was quite, you know, on the lowest scale.
- 30:19And I was able to, like, buy all my weekly shopping for 20
- 30:23for me and my three children.
- 30:25So me and my children were eating cream cheese and smoked
- 30:28salmon and bagels for breakfast.
- 30:31By going to that, like a small...
- 30:34Absolutely.
- 30:35Supermarket.
- 30:36We was like kings and queens and as I said, and...
- 30:40as I worked in the bank, every year we got a bonus, and I took that bonus,
- 30:45because I didn't want my children to see, like, you know, we had to, you
- 30:48know, watching our pennies all the time.
- 30:51I wanted to be able to give them a balance.
- 30:54And as a result, the bonus that I got from my bank, I used that and
- 30:57flew my children out every year.
- 31:00So as I said, you know, they would have their rucksacks filled to the brim.
- 31:04And it weren't with electrical toys or dollies.
- 31:07It was with rice, biscuits, tea bags.
- 31:11Do you know what I mean?
- 31:12It was me being resourceful again, right?
- 31:14Yeah.
- 31:14So when we go to our destination, all we had to buy was meat and vegetables.
- 31:19So you were going to like at out in those days, they
- 31:22probably didn't have the Airbnb.
- 31:23So you were going to like a...
- 31:25Apartments.
- 31:26Apartments, yeah.
- 31:27I could only afford hotels three star.
- 31:30I wouldn't go any lower than three Star, but it was like three Star.
- 31:33So I had to do my own food.
- 31:34It was always apartments.
- 31:36Yeah.
- 31:36So I'd have to cook my own food, but that was okay.
- 31:39My priority and objective was to just fly my children out and show
- 31:44them what life can really be.
- 31:45So as I said, it weren't like to holidays in England.
- 31:48It was like to the Caribbean and the whole of Europe, you know, you know,
- 31:52they really did have a quality of life.
- 31:54So I've done that.
- 31:56And people have seen what I've done in my life and done for
- 31:59my children as a single mother.
- 32:01And that's how I want to financially empower.
- 32:03It's not what you have.
- 32:05It's what you do with what you have.
- 32:07Knowledge is always required.
- 32:09Yes, it's what you do with what you have.
- 32:12Wow.
- 32:13Whoa, whoa.
- 32:13I always say this 30 minutes goes by so quickly and we've been talking
- 32:19for a little over 30 minutes.
- 32:20So this has been very helpful.
- 32:23How can people get in touch with you if they want to learn more about what
- 32:27you do and how You can even help them.
- 32:29'cause I know you have clients, but
- 32:31Sure.
- 32:31As a business owner, one is always looking for more clients.
- 32:35Absolutely.
- 32:36So my website is my name Norma Cassius.
- 32:41I'm not sure if you could put that in the chat or whatever.
- 32:43normacassius.com.
- 32:44That's my website and my Instagram handle is think.like.a.bank.
- 32:55At think.like.a.bank.
- 33:01Like that.
- 33:01That's creative.
- 33:03Yes, very much so.
- 33:04Very much so.
- 33:06Are you on LinkedIn?
- 33:08I'm on LinkedIn.
- 33:08And that's Norma.
- 33:10Cassius.
- 33:11Okay.
- 33:11Norma Cassius.
- 33:12I mainly use Instagram at the moment.
- 33:14That's where I am.
- 33:15So shoot me a DM if you need any information.
- 33:18If you wanted a consultation.
- 33:19Financial therapy is the thing for a lot of people.
- 33:23Just to get them, understand the psychology of money so they
- 33:26are in the right mindset to be able to manage their money.
- 33:30And, you know, not only teach them, but their family, their generation.
- 33:34We need to stop this.
- 33:36People of color, do you know what I mean, when it comes to money, I couldn't sit
- 33:39down with my parents and discuss money.
- 33:40They would say that's a big people's business, right?
- 33:43That's not for you.
- 33:44No, exactly.
- 33:46But we need to break that cycle.
- 33:48So break that generational trauma that, you know, we've been through a lot.
- 33:53As in our community, haven't we?
- 33:55And we can break that through knowledge because knowledge is power
- 33:59and that's what i'm here to do to empower as many people as I can
- 34:03. Yes, so, you know, we always have people that join the show
- 34:07and who are in the audience.
- 34:08They'll have an opportunity to even ask you more questions about exactly
- 34:12what you talked about and you know how they can, you know, contact you because
- 34:17I know you're global, even though you're based in England, you can still
- 34:21talk with someone virtually and...
- 34:24Absolutely.
- 34:25Help them with whatever questions or difficulties they may have overcoming
- 34:31the trauma, the money trauma that they may have suffered in the youth.
- 34:38So we'll definitely give them a chance to speak with you.
- 34:41And for those of you who are watching online this program.
- 34:46If you'd like to be a guest on my show, reach out to me on my website
- 34:50which is chattingwiththeexperts.com.
- 34:52I'm also on LinkedIn as Paula Okonneh.
- 34:55I'm on Instagram and my handle there is at chat_experts_podcast and I
- 35:02always hesitate because for some reason my handle always confuses me,
- 35:08so I don't want you guys confused.
- 35:10And I'm on Facebook as Paula Okonneh.
- 35:14Thank you so much, Norma, for being on the show.
- 35:18And believe it or not, I got in touch with Norma because I
- 35:22listened to her on a podcast.
- 35:24And once I heard what she was talking about, I was like, Oh,
- 35:27I'd love to have her on my show.
- 35:29I reached out to her and she said, Yes.
- 35:31So please reach out to me because somebody may hear you on the podcast
- 35:36and your life story may change.
- 35:40Thank you, Norma.
- 35:41You're welcome.
- 35:42Thank you.
- 35:42Thanks to all who have listened and we are going to talk to you live
- 35:48to those who are in the audience.
- 35:50Thank you.