Latest / Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners
How HubSpot Built a Marketing Engine on Inbound Education
In this episode of Marketing Made Simple, Lucas and Luna explore how HubSpot didn't just sell software—it built a media empire that turned the company into a category-defining marketing engine. They trace the story from the first inbound marketing blog posts in 2006 to the creation of the Academy, free certification courses, and the annual INBOUND conference. Drawing on the famous 2014 example where the blog generated 3.5 times more leads than the main website, they break down the strategy of giving away education for free to attract and convert customers. They also discuss how…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.