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A Race to the (Liquid) Death w. Andy Pearson
Host Justin McMenamy interviews Andy Pearson, creative director at Liquid Death.
Through the conversation, Pearson recounts stories, from early in his career, of buying taxidermy squirrels and navigating eBay’s ban on selling human body parts.
Andy then contrasts the philosophies of various ad agencies and stresses the importance of a shared creative vision and engaged leadership, ideally with “a bone to pick.”
Pearson describes Liquid Death’s ethos as making entertainment not marketing, critiquing ads as unwanted interruptions, and questioning industry assumptions both in product and…
The skinny
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