How Are Celebrity Ambassadors Still Relevant?

Mini Scroll · May 15, 2026 · 29m · transcript

Thank you to BRITA for supporting this episode: https://ownyourthing.brita.net/en-AU

In this episode, we discuss the perceived value of celebrity endorsements, how brands have had to adapt this strategy to the social media era, and attempt to answer the question: does Gen Z even respond to celebrity endorsements? Or is this marketing strategy better left in the past?

Timestamps:

00:00 Intro

2:08 Sponsor ad-read: BRITA

3:02 Why we have celebrity endorsements & ambassadors

9:03 Gen Z sentiment toward celebrity endorsement & ambassadors

9:40 Negative perception of celebrity endorsements

12:50…