Diamonds Aren't Forever
In this series, Going Deep, we'll be doing bite-sized explorations into the most interesting industries, businesses, and economic events - in Australia and around the world.
For today's episode, we're looking at the decline and collapse of the global diamond industry.
We've seen De Beers rack up billions in losses… and lab-grown diamonds take over half the engagement ring market.
In this episode, we'll explore how a 138-year monopoly was built on a single marketing idea — and how a machine the size of a kitchen appliance is tearing it apart. Plus, what that means for the…
The skinny
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