The psychological 'pause' reshaping the customer journey
Failing to usher buyers from discovery to purchase in the fewest possible steps is often seen as a setback. This belief misunderstands the consumer purchase journey, according to new research. Mindscope's Lea Karam and TikTok's Elias W. Bassil join WARC's Alex Brownsell to discuss the alchemy of customer consideration.
Guests:
Lea Karam, CEO & Founder of Mindscope
Elias W. Bassil, Regional Head of Business Marketing, TikTok METAP
Alex Brownsell, Head of Content, WARC Media
Chapters:
[0:10] – Introducing “The Alchemy of Consideration” with TikTok & Mindscope
[1:56] – Does Marketing…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.