Latest / UnF*ck Your Legal Marketing
The Secret to Sustainable Growth for Professional Service Firms with Jessica Gonifas
In this episode, Gary Johnson interviews Jessica Ganafis, CPA, a fractional CFO, about integrating marketing and finance for law firms and professional service businesses. They explore how understanding data, ROI, and financial metrics can transform business profitability and growth.
Chapters
00:00 Introduction to Financial Strategies for Growth
06:05 Understanding Revenue and Profitability
16:24 Tracking Marketing Spend Effectively
21:30 The Importance of Fit in Professional Relationships
27:50 Choosing the Right Financial Advisor
32:51 Leveraging Data for Business Success
LinkedIn…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.