Latest / Business Strategy Talks with Fexingo: Competitive Advantage, Market Positioning, and Growth Planning
How Ferrari Turned Waiting Lists Into a Moat
Lucas and Luna break down how Ferrari builds a competitive moat not despite scarcity but through it. With a production cap of roughly 11,000 cars per year against global demand of tens of thousands, Ferrari deliberately creates a waiting list that runs two to three years. The hosts explore how this scarcity drives brand perception, pricing power, and a unique business model. They look at the numbers: Ferrari's operating margin hovers around 25 percent, far above the industry average. Lucas explains the tight control over the used market, the V12 as a marketing asset, and how the brand…
The skinny
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