Latest / WIN/WIN: Women in Innovation
#65 Jessica Anselmi | Vice President, Marketing @ The Sill
In this episode, Jess Anselmi talks about leveraging her experience in PR with clients like General Mills and Jiffy Lube to step into the innovation space, working in various roles, including Chief of Staff to the Dunkin Donuts CMO. She explains how demonstrating functional expertise and understanding the different parts of an organization are key to working in innovation, and shares how the garden industry is being disrupted.
Listen for advice on:
Initiating leadership buy-in using key statistics
Using community building as a place to develop customer insights
Thoroughly researching and…
The skinny
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