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The Soul Led Business Plan with Cailen Ascher
Alison speaks with business coach Cailen Ascher about building a soul-centered business and how that differs from hustle-driven business culture. Their conversation centers on creating a business from alignment rather than from constant pressure to be everywhere or offer everything.
A major theme is the problem of hustle culture and the number of people calling themselves experts or coaches. Cailen and Alison discuss how many coaches focus on marketing trends, quick pivots, and broad offers instead of building a steady body of work and a clear direction. They stress the importance of…
The skinny
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