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The Eureka Factor by John Kounios & Mark Beeman - Book Summary
“Why Your Best Ideas Hit in the Shower”
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Title: The Eureka Factor
Author: John Kounios & Mark Beeman
Category: Motivation & Self-Improvement, Creativity & the Arts
Why does your best idea always seem to arrive in the shower, on a walk, or just as you're falling asleep? Sam and Sophie open The Eureka Factor with that familiar scene and then get into what's actually happening in the brain.
They walk through the neuroscience John Kounios and Mark Beeman…
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