The BBC’s Fiona Campbell, Applause Entertainment’s Sameer Nair and Vertigo Films’ Allan Niblo on reaching fragmenting audiences, microdramas, AI and more
The BBC's Fiona Campbell on how the UK pubcaster is working to reach 16-34 year-olds across its own services, as well as YouTube and Roblox [02:16]; Applause Entertainment's Sameer Nair on adapting to the fast-moving Indian TV landscape, dabbling in microdramas and more [23:04]; Vertigo Films' Allan Niblo on embracing AI and the company's latest international copro projects [44:10].
The skinny
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