The Real Cost of Ignoring Local Search
Summary
In this episode of Unfinished Business, Kimberly Griggs interviews Andrew Shotland, founder and CEO of Local SEO Guide. They discuss the evolution of SEO, its importance for businesses, and the differences between small and largeenterprises in leveraging SEO. Andrew shares insights on Google's ranking factors, the significance of backlinks, and the impact of AI on content generation. He emphasizes the necessity of trial and error in SEO strategies, the importance of content creation, and the common mistakes businesses make in local SEO. The conversation concludes with Andrew's advice…
The skinny
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