Latest / Omni Talk Retail / Detect and Connect: How Vusion & Qualcomm Enable Real-Time Personalization in Physical Retail | NRF

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Detect and Connect: How Vusion & Qualcomm Enable Real-Time Personalization in Physical Retail | NRF · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone.
• 0:00
  This
• 0:00
  is
• 0:01
  Omnitalk
• 0:01
  Retail.
• 0:02
  We
• 0:02
  are
• 0:02
  coming
• 0:02
  to
• 0:02
  you
• 0:02
  live
• 0:03
  from
• 0:03
  New
• 0:03
  York
• 0:03
  City
• 0:04
  at
• 0:04
  NRF
• 0:04
  2026
• 0:05
  from
• 0:05
  the
• 0:06
  Vuzion
• 0:06
  Podcast
• 0:07
  Studio
• 0:07
  at
• 0:08
  booth
• 0:08
  number
• 0:08
  4921.
• 0:09
  I
• 0:10
  am
• 0:10
  Chris
• 0:10
  Walton.
• 0:10
  And
• 0:11
  I'm
• 0:11
  Anne
• 0:11
  Mazinga.
• 0:12
  And
• 0:12
  we
• 0:12
  are
• 0:12
  excited
• 0:13
  because
• 0:13
  we've
• 0:13
  got
• 0:13
  two
• 0:14
  folks
• 0:14
  here
• 0:14
  with
• 0:14
  us.
• 0:15
  One's
• 0:15
  a
• 0:15
  return
• 0:15
  engagement.
• 0:16
  Mark,
• 0:16
  Props,
• 0:17
  who
• 0:17
  you
• 0:17
  met
• 0:17
  earlier,
• 0:17
  if
• 0:18
  you're
• 0:18
  following
• 0:18
  our
• 0:18
  coverage
• 0:19
  very,
• 0:19
  very
• 0:19
  closely,
• 0:20
  and
• 0:20
  Art
• 0:20
  Miller
• 0:21
  of
• 0:21
  Qualcomm.
• 0:22
  Gentlemen,
• 0:22
  welcome
• 0:22
  to
• 0:23
  omnitalk.
• 0:24
  Thanks
• 0:24
  for
• 0:24
  having
• 0:24
  us.
• 0:24
  Yeah,
• 0:25
  glad
• 0:25
  to
• 0:25
  be
• 0:25
  here.
• 0:25
  This
• 0:26
  is
• 0:26
  a
• 0:26
  return
• 0:26
  engagement
• 0:26
  for
• 0:27
  both
• 0:27
  of
• 0:27
  you.
• 0:27
  Now,
• 0:27
  technically,
• 0:27
  we
• 0:28
  had
• 0:28
  Art
• 0:28
  on
• 0:28
  the
• 0:28
  podcast
• 0:28
  about
• 0:29
  a
• 0:29
  couple
• 0:29
  years
• 0:29
  ago.
• 0:30
  All
• 0:30
  right,
• 0:30
  Mark,
• 0:30
  the
• 0:31
  reason
• 0:31
  we're
• 0:31
  bringing
• 0:32
  is
• 0:32
  you
• 0:32
  brought
• 0:32
  up
• 0:32
  the
• 0:32
  concept
• 0:33
  of
• 0:33
  Connected
• 0:33
  Store,
• 0:34
  and
• 0:35
  now
• 0:35
  we've
• 0:35
  got
• 0:35
  one
• 0:35
  of
• 0:35
  your
• 0:36
  key
• 0:36
  partners
• 0:37
  in
• 0:37
  Qualcomm
• 0:38
  here
• 0:38
  to
• 0:38
  help
• 0:39
  help
• 0:39
  unravel
• 0:40
  that
• 0:40
  concept
• 0:41
  for
• 0:41
  us
• 0:41
  a
• 0:41
  bit
• 0:42
  more.
• 0:42
  So,
• 0:42
  you
• 0:43
  know
• 0:43
  what,
• 0:43
  what
• 0:44
  is
• 0:44
  it
• 0:44
  about
• 0:44
  the
• 0:44
  relationship
• 0:45
  with
• 0:45
  Qualcomm
• 0:46
  that
• 0:46
  helps
• 0:46
  you
• 0:47
  as
• 0:47
  Vuzion,
• 0:48
  bring
• 0:48
  the
• 0:48
  idea
• 0:49
  of
• 0:49
  Connected
• 0:49
  Stores
• 0:50
  to
• 0:50
  the
• 0:50
  retail
• 0:51
  community?
• 0:51
  Yeah,
• 0:52
  absolutely.
• 0:53
  So
• 0:53
  these
• 0:53
  are
• 0:53
  things
• 0:54
  that
• 0:54
  we
• 0:54
  can't
• 0:54
  do
• 0:54
  without
• 0:55
  great
• 0:55
  partners
• 0:55
  like
• 0:56
  Qualcomm.
• 0:57
  Art
• 0:57
  and
• 0:57
  I
• 0:58
  have
• 0:58
  worked
• 0:59
  together
• 0:59
  very
• 0:59
  deeply.
• 1:00
  You
• 1:00
  build
• 1:00
  deep
• 1:00
  relationships
• 1:01
  and
• 1:02
  to
• 1:02
  solve
• 1:02
  the
• 1:02
  world's
• 1:03
  hardest
• 1:03
  problems
• 1:03
  in
• 1:03
  retail,
• 1:04
  you've
• 1:04
  got
• 1:05
  to
• 1:05
  have
• 1:05
  the
• 1:05
  right
• 1:05
  partners.
• 1:06
  So,
• 1:07
  you
• 1:07
  know,
• 1:07
  it's
• 1:08
  something
• 1:08
  that
• 1:08
  wouldn't
• 1:08
  be
• 1:08
  possible
• 1:09
  without
• 1:09
  that
• 1:09
  partnership.
• 1:10
  And
• 1:11
  Art,
• 1:11
  same
• 1:11
  question,
• 1:11
  Similar
• 1:12
  question
• 1:12
  to
• 1:12
  you.
• 1:12
  What
• 1:12
  do
• 1:12
  you
• 1:12
  enable?
• 1:13
  What
• 1:14
  does
• 1:14
  Qualcomm's
• 1:14
  technology
• 1:15
  inherently
• 1:15
  enable
• 1:16
  a
• 1:16
  company
• 1:16
  like
• 1:16
  Fusion
• 1:17
  to
• 1:17
  do?
• 1:17
  Sure.
• 1:17
  So
• 1:18
  I
• 1:18
  think
• 1:18
  the
• 1:18
  good
• 1:18
  news
• 1:18
  about
• 1:18
  Qualcomm,
• 1:19
  we're
• 1:20
  investing
• 1:20
  in
• 1:20
  technology
• 1:21
  across
• 1:21
  the
• 1:21
  board.
• 1:21
  Everything
• 1:22
  from
• 1:22
  edge
• 1:22
  AI
• 1:23
  all
• 1:23
  the
• 1:23
  way
• 1:23
  to
• 1:24
  server
• 1:25
  class
• 1:25
  AI
• 1:26
  and
• 1:26
  all
• 1:27
  the
• 1:27
  way
• 1:27
  down
• 1:27
  to
• 1:27
  the
• 1:27
  sensor
• 1:27
  level.
• 1:28
  So
• 1:28
  we
• 1:28
  worked
• 1:28
  with
• 1:28
  Vuzion
• 1:29
  a
• 1:29
  long
• 1:29
  time
• 1:29
  ago.
• 1:30
  They're
• 1:30
  big
• 1:30
  proponents
• 1:30
  of
• 1:31
  standards
• 1:31
  based
• 1:31
  implementations.
• 1:33
  And
• 1:33
  actually
• 1:33
  one
• 1:34
  of
• 1:34
  our
• 1:34
  big
• 1:34
  customers,
• 1:35
  joint
• 1:35
  customers,
• 1:35
  was
• 1:36
  a
• 1:36
  big
• 1:36
  fan.
• 1:37
  So
• 1:37
  basically
• 1:38
  we
• 1:38
  like
• 1:38
  to
• 1:38
  take
• 1:38
  any
• 1:39
  connectivity
• 1:40
  and
• 1:40
  drive
• 1:40
  it
• 1:40
  into
• 1:41
  as
• 1:41
  an
• 1:41
  input
• 1:41
  signal
• 1:42
  into
• 1:42
  edge
• 1:43
  AI.
• 1:43
  And
• 1:44
  we're
• 1:44
  investing
• 1:44
  across
• 1:45
  the
• 1:45
  board.
• 1:45
  We're
• 1:45
  at
• 1:46
  Qualcomm.
• 1:46
  We're
• 1:46
  in
• 1:47
  everything
• 1:47
  from
• 1:47
  mobile
• 1:47
  phones
• 1:47
  through
• 1:48
  auto
• 1:48
  robots.
• 1:49
  And
• 1:50
  retail
• 1:50
  is
• 1:50
  one
• 1:50
  of
• 1:50
  our
• 1:50
  big
• 1:51
  investments.
• 1:51
  And
• 1:51
  Vuzion's
• 1:52
  our
• 1:52
  biggest
• 1:52
  partner
• 1:52
  in
• 1:52
  retail.
• 1:53
  So
• 1:53
  what
• 1:54
  are
• 1:54
  some
• 1:54
  of
• 1:54
  the
• 1:54
  ways
• 1:54
  that
• 1:55
  your
• 1:56
  retail
• 1:56
  customers
• 1:57
  are
• 1:57
  working
• 1:57
  with
• 1:58
  both
• 1:58
  of
• 1:58
  you
• 1:58
  together?
• 1:59
  So
• 2:00
  most
• 2:00
  often
• 2:01
  we're
• 2:02
  seen
• 2:02
  as
• 2:02
  a
• 2:02
  trusted
• 2:02
  technology
• 2:03
  advisor
• 2:03
  to
• 2:04
  the
• 2:04
  people
• 2:04
  that
• 2:05
  Vuzion
• 2:05
  will
• 2:05
  eventually
• 2:05
  sell
• 2:06
  to.
• 2:06
  Okay,
• 2:07
  so
• 2:07
  a
• 2:07
  lot
• 2:07
  of
• 2:07
  times
• 2:07
  we'll
• 2:08
  come
• 2:08
  in
• 2:08
  and
• 2:08
  talk
• 2:08
  about
• 2:09
  use
• 2:09
  cases,
• 2:09
  others,
• 2:10
  but
• 2:11
  at
• 2:11
  the
• 2:11
  End
• 2:11
  of
• 2:11
  the
• 2:11
  day,
• 2:11
  we're
• 2:12
  not
• 2:12
  the
• 2:12
  ones
• 2:12
  selling
• 2:13
  anything
• 2:13
  to
• 2:13
  the
• 2:13
  big
• 2:13
  retailers.
• 2:14
  Vuzion
• 2:14
  comes
• 2:15
  in,
• 2:15
  takes
• 2:16
  our
• 2:16
  technology,
• 2:16
  integrates
• 2:17
  it,
• 2:17
  adds
• 2:17
  their,
• 2:18
  you
• 2:18
  know,
• 2:18
  their,
• 2:19
  their
• 2:19
  sauce
• 2:19
  to
• 2:20
  it,
• 2:20
  and
• 2:20
  then
• 2:20
  they
• 2:21
  sell
• 2:21
  it
• 2:21
  to
• 2:21
  the
• 2:22
  end
• 2:22
  retailers.
• 2:23
  And
• 2:23
  Mark,
• 2:24
  what
• 2:24
  has
• 2:24
  to
• 2:24
  be
• 2:25
  true
• 2:25
  about
• 2:25
  Qualcomm's
• 2:26
  capabilities,
• 2:27
  that
• 2:27
  really
• 2:27
  gives
• 2:28
  you
• 2:28
  the
• 2:28
  confidence
• 2:29
  and
• 2:29
  your
• 2:29
  customers
• 2:30
  the
• 2:30
  confidence
• 2:30
  to
• 2:30
  say,
• 2:31
  yes,
• 2:31
  we're
• 2:32
  coming
• 2:32
  in
• 2:32
  together
• 2:32
  as
• 2:33
  one
• 2:33
  unit
• 2:33
  and
• 2:33
  this
• 2:34
  is
• 2:34
  why
• 2:34
  it's
• 2:34
  going
• 2:34
  to
• 2:34
  be
• 2:34
  beneficial.
• 2:35
  Absolutely.
• 2:36
  So
• 2:36
  when
• 2:36
  you
• 2:36
  have
• 2:36
  a
• 2:37
  strategic
• 2:37
  partner,
• 2:38
  there's
• 2:38
  really
• 2:38
  got
• 2:38
  to
• 2:39
  be
• 2:39
  a
• 2:39
  trust,
• 2:39
  but
• 2:39
  the
• 2:39
  trust
• 2:40
  has
• 2:40
  got
• 2:40
  to
• 2:40
  be
• 2:40
  based
• 2:41
  on
• 2:41
  facts,
• 2:42
  not
• 2:42
  just
• 2:42
  opinions
• 2:42
  or
• 2:43
  experience.
• 2:44
  So
• 2:44
  the
• 2:44
  track
• 2:44
  record
• 2:44
  with
• 2:45
  Qualcomm,
• 2:46
  the
• 2:46
  track
• 2:46
  record
• 2:47
  of
• 2:47
  that
• 2:47
  partnership,
• 2:48
  that
• 2:48
  allows
• 2:48
  us
• 2:49
  at
• 2:49
  Fusion
• 2:49
  to
• 2:50
  build
• 2:50
  a
• 2:50
  highly
• 2:50
  different
• 2:51
  differentiated
• 2:52
  product.
• 2:52
  Yeah.
• 2:53
  And
• 2:53
  what
• 2:53
  we
• 2:53
  would
• 2:53
  have
• 2:54
  built
• 2:54
  otherwise.
• 2:55
  So
• 2:55
  we
• 2:55
  think
• 2:55
  about
• 2:56
  reliability,
• 2:57
  scalability,
• 2:58
  and
• 2:58
  all
• 2:58
  the
• 2:58
  things
• 2:59
  that
• 2:59
  our
• 2:59
  customers
• 2:59
  need
• 2:59
  in
• 3:00
  retail
• 3:00
  to
• 3:00
  serve.
• 3:01
  And
• 3:01
  you,
• 3:01
  you
• 3:02
  have
• 3:02
  both
• 3:03
  a
• 3:03
  tremendous
• 3:04
  amount
• 3:04
  of
• 3:04
  experience
• 3:05
  here.
• 3:05
  How
• 3:05
  much
• 3:06
  education
• 3:07
  are
• 3:07
  you
• 3:07
  doing
• 3:07
  when
• 3:07
  it
• 3:08
  comes
• 3:08
  to
• 3:08
  retailers
• 3:09
  and
• 3:10
  giving
• 3:10
  them
• 3:10
  the
• 3:10
  right,
• 3:11
  you
• 3:11
  know,
• 3:11
  fabric
• 3:12
  foundation
• 3:12
  for
• 3:13
  a
• 3:13
  connected
• 3:13
  store?
• 3:14
  Like
• 3:14
  maybe
• 3:15
  tell
• 3:15
  us
• 3:15
  a
• 3:15
  little
• 3:15
  bit
• 3:15
  about
• 3:16
  how
• 3:16
  you're
• 3:16
  kind
• 3:16
  of
• 3:16
  divvying
• 3:17
  that
• 3:17
  up
• 3:17
  between
• 3:18
  the
• 3:18
  two
• 3:18
  of
• 3:18
  you
• 3:18
  are.
• 3:18
  So
• 3:19
  I
• 3:19
  think
• 3:19
  the
• 3:19
  important
• 3:19
  part
• 3:20
  is
• 3:20
  we're
• 3:20
  talking
• 3:21
  to
• 3:21
  them
• 3:21
  about
• 3:21
  what
• 3:21
  underlying
• 3:22
  technology
• 3:22
  is
• 3:23
  necessary
• 3:23
  to
• 3:23
  be
• 3:23
  successful.
• 3:24
  Okay,
• 3:24
  what
• 3:25
  does
• 3:25
  that
• 3:25
  look
• 3:25
  like?
• 3:25
  We
• 3:26
  always.
• 3:26
  Yeah,
• 3:26
  we.
• 3:26
  Well,
• 3:27
  it
• 3:27
  usually
• 3:27
  starts
• 3:28
  with,
• 3:28
  it's
• 3:28
  multimodal,
• 3:29
  it
• 3:29
  could
• 3:29
  be
• 3:29
  rfid,
• 3:30
  it
• 3:30
  could
• 3:30
  be
• 3:30
  WI
• 3:31
  fi,
• 3:31
  could
• 3:31
  be
• 3:31
  Bluetooth,
• 3:32
  it
• 3:32
  could
• 3:32
  be
• 3:32
  vision.
• 3:33
  Right.
• 3:33
  Vision's
• 3:34
  a
• 3:34
  big
• 3:34
  part
• 3:34
  of
• 3:34
  it.
• 3:34
  Vision's
• 3:35
  not
• 3:35
  all
• 3:35
  of
• 3:35
  it.
• 3:36
  So
• 3:36
  tying
• 3:36
  all
• 3:37
  those
• 3:37
  signals
• 3:37
  together
• 3:37
  into
• 3:38
  something
• 3:38
  meaningful
• 3:39
  at
• 3:39
  the
• 3:39
  edge
• 3:39
  of,
• 3:40
  and
• 3:40
  creating
• 3:40
  insights
• 3:40
  is
• 3:41
  key.
• 3:41
  But
• 3:41
  we
• 3:41
  don't
• 3:42
  necessarily
• 3:42
  like
• 3:42
  to
• 3:42
  talk
• 3:43
  about
• 3:43
  the
• 3:43
  tech
• 3:43
  up
• 3:43
  front.
• 3:44
  We'd
• 3:44
  like
• 3:44
  to
• 3:44
  talk
• 3:44
  about
• 3:44
  the
• 3:45
  use
• 3:45
  case.
• 3:45
  Right.
• 3:46
  And
• 3:46
  then
• 3:46
  figure
• 3:47
  out
• 3:47
  the
• 3:47
  tech
• 3:47
  that
• 3:47
  enables
• 3:48
  that
• 3:48
  use
• 3:48
  case.
• 3:48
  As
• 3:48
  former
• 3:48
  retailers,
• 3:49
  so
• 3:49
  do
• 3:49
  we.
• 3:50
  I
• 3:50
  think
• 3:50
  too.
• 3:50
  And
• 3:50
  Mark
• 3:51
  too.
• 3:51
  I'm
• 3:51
  sure
• 3:51
  Mark
• 3:51
  would
• 3:51
  agree.
• 3:52
  Absolutely.
• 3:53
  So,
• 3:54
  you
• 3:54
  know,
• 3:54
  I
• 3:54
  think
• 3:55
  to
• 3:55
  not
• 3:56
  get
• 3:56
  too
• 3:56
  complex
• 3:57
  with
• 3:57
  it,
• 3:57
  but,
• 3:57
  you
• 3:58
  know,
• 3:58
  the
• 3:58
  signal
• 3:58
  taxonomy
• 3:59
  is
• 3:59
  sort
• 4:00
  of
• 4:00
  changing.
• 4:00
  So
• 4:00
  there's
• 4:00
  other
• 4:01
  ways
• 4:01
  to
• 4:02
  passively
• 4:03
  collect
• 4:03
  data.
• 4:04
  And
• 4:04
  we
• 4:04
  really
• 4:04
  want
• 4:04
  to
• 4:05
  unlock
• 4:05
  stores
• 4:05
  right
• 4:06
  now.
• 4:06
  They
• 4:06
  sort
• 4:06
  of
• 4:06
  suffer
• 4:07
  from
• 4:07
  this
• 4:07
  need
• 4:08
  to
• 4:08
  scan
• 4:08
  barcodes
• 4:09
  continuously
• 4:10
  and
• 4:10
  all
• 4:10
  these
• 4:10
  things
• 4:11
  that
• 4:11
  don't
• 4:11
  provide
• 4:11
  a
• 4:12
  really
• 4:12
  data
• 4:12
  rich
• 4:12
  environment.
• 4:13
  So
• 4:13
  if
• 4:14
  you
• 4:14
  really
• 4:14
  want
• 4:14
  to
• 4:14
  get
• 4:14
  to
• 4:15
  a
• 4:15
  connected
• 4:16
  store,
• 4:16
  you've
• 4:17
  got
• 4:17
  to,
• 4:17
  you
• 4:17
  know,
• 4:17
  it
• 4:17
  starts
• 4:18
  with
• 4:18
  the
• 4:18
  core
• 4:18
  and
• 4:18
  the
• 4:19
  infrastructure
• 4:19
  and
• 4:20
  then
• 4:20
  the
• 4:20
  data
• 4:20
  signals
• 4:21
  that
• 4:21
  you're
• 4:21
  capturing
• 4:22
  and
• 4:22
  then
• 4:22
  generating
• 4:23
  that
• 4:23
  makes
• 4:24
  all
• 4:24
  the
• 4:24
  difference.
• 4:24
  And
• 4:25
  it
• 4:25
  actually
• 4:25
  is
• 4:26
  the
• 4:26
  whole
• 4:27
  ecosystem
• 4:28
  that
• 4:28
  makes
• 4:28
  it
• 4:28
  possible.
• 4:29
  So
• 4:30
  Art,
• 4:30
  I
• 4:30
  want
• 4:30
  to
• 4:30
  ask
• 4:30
  you
• 4:30
  because
• 4:31
  Mark,
• 4:31
  you
• 4:31
  mentioned
• 4:31
  this
• 4:31
  this
• 4:32
  morning
• 4:32
  and
• 4:33
  you
• 4:33
  said
• 4:33
  the
• 4:33
  word
• 4:33
  to
• 4:33
  edge.
• 4:34
  Can
• 4:35
  you
• 4:35
  explain
• 4:35
  that
• 4:35
  for
• 4:35
  our
• 4:36
  audience?
• 4:36
  Because
• 4:36
  I
• 4:36
  don't
• 4:37
  think
• 4:37
  that's
• 4:37
  a
• 4:37
  term
• 4:37
  that
• 4:37
  many
• 4:38
  in
• 4:38
  the
• 4:38
  retail
• 4:38
  community
• 4:39
  by
• 4:39
  and
• 4:39
  large
• 4:40
  is
• 4:40
  100%
• 4:41
  familiar
• 4:41
  with,
• 4:41
  especially
• 4:41
  if
• 4:42
  you're
• 4:42
  in
• 4:42
  merchandising.
• 4:43
  I
• 4:43
  doubt
• 4:43
  you're
• 4:43
  talking
• 4:43
  about
• 4:43
  edge
• 4:44
  computing
• 4:44
  all
• 4:44
  that
• 4:44
  much.
• 4:45
  So
• 4:45
  can
• 4:45
  you
• 4:45
  talk
• 4:46
  about
• 4:46
  that?
• 4:46
  I
• 4:47
  think
• 4:47
  we're
• 4:47
  all
• 4:47
  familiar
• 4:47
  with
• 4:47
  cloud
• 4:48
  computing.
• 4:48
  Right.
• 4:49
  But
• 4:49
  the
• 4:50
  problem
• 4:50
  is
• 4:50
  I
• 4:50
  don't
• 4:50
  think
• 4:50
  it
• 4:51
  makes
• 4:51
  Sense
• 4:51
  to
• 4:51
  stream
• 4:51
  4K
• 4:52
  video
• 4:52
  to
• 4:53
  the
• 4:53
  cloud
• 4:53
  to
• 4:53
  say
• 4:53
  there's
• 4:53
  four
• 4:54
  people
• 4:54
  standing
• 4:54
  here
• 4:54
  talking
• 4:55
  and
• 4:55
  just
• 4:56
  think
• 4:56
  of
• 4:56
  that
• 4:56
  as
• 4:56
  the
• 4:56
  most
• 4:56
  basic
• 4:57
  use
• 4:57
  case.
• 4:59
  So
• 5:00
  making
• 5:00
  decisions
• 5:02
  where
• 5:02
  it
• 5:02
  needs
• 5:03
  to
• 5:03
  be
• 5:03
  made
• 5:03
  makes
• 5:04
  sense,
• 5:04
  not
• 5:04
  doing
• 5:04
  everything
• 5:05
  in
• 5:05
  a
• 5:05
  central
• 5:05
  location.
• 5:06
  So
• 5:06
  we
• 5:06
  believe
• 5:06
  this
• 5:07
  distributed
• 5:07
  compute
• 5:07
  will
• 5:08
  be
• 5:08
  there.
• 5:08
  Cloud
• 5:08
  is
• 5:09
  not
• 5:09
  going
• 5:09
  away.
• 5:09
  There's
• 5:10
  going
• 5:10
  to
• 5:10
  be
• 5:10
  a
• 5:10
  backroom
• 5:11
  server,
• 5:12
  there's
• 5:12
  going
• 5:12
  to
• 5:12
  be
• 5:13
  compute
• 5:13
  at
• 5:13
  the
• 5:13
  edge,
• 5:13
  so
• 5:14
  doing
• 5:14
  the
• 5:14
  compute
• 5:14
  where
• 5:15
  it
• 5:15
  makes
• 5:15
  sense
• 5:15
  and
• 5:15
  then
• 5:15
  passing
• 5:16
  those
• 5:16
  relevant
• 5:16
  signals
• 5:17
  back
• 5:17
  to
• 5:17
  the
• 5:17
  other
• 5:17
  layers
• 5:18
  of
• 5:18
  compute.
• 5:18
  So
• 5:19
  when
• 5:19
  we
• 5:19
  talk
• 5:19
  about
• 5:19
  moving
• 5:19
  to
• 5:20
  the
• 5:20
  edge,
• 5:20
  it's
• 5:20
  more
• 5:20
  about
• 5:21
  distributed
• 5:21
  compute
• 5:22
  and
• 5:22
  not
• 5:22
  just
• 5:22
  streaming
• 5:23
  video
• 5:24
  and
• 5:24
  audio
• 5:24
  back
• 5:24
  to
• 5:25
  cloud
• 5:25
  and
• 5:25
  letting
• 5:25
  them
• 5:25
  figure
• 5:25
  out
• 5:25
  what
• 5:25
  to
• 5:26
  do
• 5:26
  with
• 5:26
  it.
• 5:27
  So
• 5:27
  Mark,
• 5:27
  from
• 5:27
  your
• 5:27
  perspective
• 5:28
  then
• 5:28
  if
• 5:28
  you
• 5:28
  take
• 5:29
  that
• 5:29
  approach
• 5:29
  that
• 5:29
  Art
• 5:30
  just
• 5:30
  described,
• 5:31
  what
• 5:31
  does
• 5:31
  that
• 5:32
  enable
• 5:32
  a
• 5:33
  company
• 5:33
  like
• 5:33
  Vuzion
• 5:34
  or
• 5:34
  what
• 5:34
  does
• 5:35
  it
• 5:35
  enable
• 5:35
  actually
• 5:35
  just
• 5:35
  the
• 5:35
  connected
• 5:36
  store
• 5:36
  idea
• 5:36
  in
• 5:37
  general
• 5:38
  to
• 5:38
  do
• 5:38
  that
• 5:39
  we
• 5:39
  couldn't
• 5:39
  do
• 5:39
  in
• 5:39
  the
• 5:40
  past
• 5:40
  before
• 5:40
  an
• 5:40
  edge
• 5:41
  technology
• 5:41
  came
• 5:41
  about.
• 5:41
  Oh
• 5:42
  wow.
• 5:42
  So
• 5:42
  this
• 5:43
  is
• 5:43
  a,
• 5:44
  you
• 5:44
  know,
• 5:44
  there's
• 5:44
  a
• 5:45
  lot
• 5:45
  of
• 5:45
  complexity
• 5:45
  in
• 5:46
  retail
• 5:46
  today.
• 5:47
  They're
• 5:47
  having
• 5:47
  to
• 5:48
  adopt
• 5:48
  to
• 5:48
  just
• 5:48
  increasingly
• 5:49
  number
• 5:49
  of
• 5:50
  ESCRs.
• 5:51
  And
• 5:51
  so
• 5:51
  if
• 5:51
  you
• 5:52
  think
• 5:52
  about,
• 5:52
  you
• 5:52
  know,
• 5:53
  what's
• 5:53
  happening,
• 5:54
  you've
• 5:54
  got
• 5:54
  the
• 5:54
  ability,
• 5:55
  if
• 5:55
  you
• 5:55
  think
• 5:55
  about
• 5:56
  retail
• 5:57
  30
• 5:57
  years
• 5:57
  ago,
• 5:57
  earlier
• 5:58
  I
• 5:58
  talked
• 5:58
  about
• 5:59
  10
• 5:59
  years
• 5:59
  ago,
• 6:00
  a
• 6:00
  year
• 6:00
  ago,
• 6:01
  people
• 6:01
  just
• 6:01
  had
• 6:01
  a
• 6:01
  shelf
• 6:02
  and
• 6:02
  there
• 6:02
  was
• 6:02
  no
• 6:02
  data
• 6:03
  coming
• 6:03
  from
• 6:03
  it.
• 6:04
  So
• 6:04
  all
• 6:04
  the
• 6:05
  use
• 6:05
  cases,
• 6:05
  using
• 6:06
  things
• 6:06
  like
• 6:06
  CVAI
• 6:07
  with
• 6:07
  cameras
• 6:09
  attached
• 6:09
  to
• 6:09
  the
• 6:09
  shelf
• 6:10
  edge,
• 6:10
  they
• 6:10
  let
• 6:11
  you
• 6:11
  get
• 6:11
  all
• 6:11
  the
• 6:11
  way
• 6:11
  down
• 6:12
  the
• 6:12
  visibility,
• 6:13
  all
• 6:13
  the
• 6:13
  way
• 6:13
  down
• 6:13
  to
• 6:13
  a
• 6:14
  sku.
• 6:14
  And
• 6:15
  so
• 6:15
  we
• 6:15
  have
• 6:15
  to
• 6:16
  really
• 6:16
  be
• 6:16
  thoughtful
• 6:17
  on
• 6:17
  the
• 6:17
  approach
• 6:17
  on
• 6:18
  these
• 6:18
  capabilities
• 6:19
  that
• 6:19
  we
• 6:19
  build
• 6:20
  in
• 6:20
  stores
• 6:21
  because
• 6:21
  ultimately
• 6:22
  the
• 6:22
  stores,
• 6:22
  they
• 6:23
  want
• 6:23
  to
• 6:23
  serve
• 6:23
  their
• 6:23
  customers,
• 6:24
  customers.
• 6:24
  And
• 6:24
  so
• 6:24
  we
• 6:25
  have
• 6:25
  to
• 6:25
  be
• 6:25
  very
• 6:25
  prognostic
• 6:26
  with
• 6:27
  our
• 6:28
  clients
• 6:28
  so
• 6:29
  that
• 6:29
  we're
• 6:29
  telling
• 6:29
  them
• 6:29
  about
• 6:30
  these
• 6:30
  technologies
• 6:31
  that
• 6:31
  are
• 6:31
  possible
• 6:32
  today
• 6:32
  that
• 6:32
  let
• 6:33
  them
• 6:34
  understand
• 6:34
  the
• 6:35
  inventory
• 6:35
  availability,
• 6:37
  fix
• 6:37
  their
• 6:38
  problems
• 6:38
  with
• 6:38
  out
• 6:38
  of
• 6:39
  stocks
• 6:39
  on
• 6:39
  shelves
• 6:40
  in
• 6:40
  ways
• 6:40
  that
• 6:40
  couldn't
• 6:41
  have
• 6:41
  been
• 6:41
  done
• 6:41
  10
• 6:41
  years
• 6:42
  ago.
• 6:42
  And
• 6:43
  quite
• 6:43
  frankly
• 6:43
  as
• 6:44
  agentic
• 6:44
  AI
• 6:45
  is
• 6:45
  coming
• 6:45
  in
• 6:46
  as
• 6:46
  another
• 6:46
  doorway
• 6:47
  into
• 6:47
  the
• 6:47
  store.
• 6:48
  It's
• 6:48
  going
• 6:48
  to
• 6:48
  be
• 6:48
  increasingly
• 6:49
  more
• 6:49
  important
• 6:50
  because,
• 6:51
  you
• 6:51
  know,
• 6:51
  you
• 6:51
  think
• 6:51
  about
• 6:51
  the
• 6:52
  LLM
• 6:52
  that
• 6:52
  you're
• 6:53
  running
• 6:53
  on
• 6:53
  your
• 6:53
  phone,
• 6:54
  Chris,
• 6:54
  you
• 6:54
  know,
• 6:55
  somebody's
• 6:55
  going
• 6:55
  to,
• 6:56
  you
• 6:56
  know,
• 6:56
  go
• 6:56
  into
• 6:57
  a
• 6:57
  digital
• 6:57
  world
• 6:58
  and
• 6:58
  it
• 6:58
  may
• 6:58
  actually,
• 6:59
  you
• 6:59
  know,
• 6:59
  come
• 7:00
  out
• 7:00
  in
• 7:00
  a
• 7:00
  physical
• 7:01
  procurement,
• 7:01
  in
• 7:02
  a
• 7:02
  store
• 7:02
  experience
• 7:02
  or
• 7:03
  it
• 7:03
  may
• 7:03
  be
• 7:03
  delivered
• 7:03
  to
• 7:04
  their
• 7:04
  own
• 7:04
  more
• 7:04
  than
• 7:04
  likely.
• 7:04
  So
• 7:05
  super
• 7:05
  important.
• 7:05
  Same
• 7:05
  question
• 7:06
  you
• 7:06
  are
• 7:06
  too.
• 7:06
  And
• 7:06
  I
• 7:06
  know
• 7:06
  you
• 7:07
  and
• 7:07
  I
• 7:07
  were
• 7:07
  talking
• 7:07
  a
• 7:07
  little
• 7:07
  bit
• 7:07
  about
• 7:08
  this
• 7:08
  before
• 7:08
  we
• 7:08
  hit
• 7:09
  record
• 7:09
  here
• 7:09
  today
• 7:10
  too.
• 7:10
  Like
• 7:10
  what
• 7:10
  are
• 7:10
  some
• 7:10
  of
• 7:11
  those
• 7:11
  capabilities
• 7:11
  that,
• 7:11
  that
• 7:12
  you,
• 7:12
  you
• 7:12
  all
• 7:13
  are
• 7:13
  starting
• 7:13
  to
• 7:13
  put
• 7:13
  into
• 7:13
  market
• 7:14
  or
• 7:14
  you're
• 7:14
  seeing
• 7:14
  use
• 7:14
  cases
• 7:15
  for
• 7:15
  develop
• 7:16
  around
• 7:16
  how
• 7:16
  to
• 7:16
  do
• 7:17
  retailing
• 7:17
  better
• 7:17
  under
• 7:18
  the
• 7:18
  connected
• 7:18
  story.
• 7:18
  Yeah,
• 7:19
  I
• 7:19
  think
• 7:19
  one
• 7:19
  of
• 7:19
  the,
• 7:19
  one
• 7:20
  of
• 7:20
  the
• 7:20
  things
• 7:20
  we're
• 7:20
  demonstrating
• 7:21
  is
• 7:21
  the
• 7:21
  ability
• 7:21
  to
• 7:22
  do
• 7:22
  closed
• 7:22
  loop
• 7:22
  attribution.
• 7:23
  Okay.
• 7:23
  Understanding
• 7:24
  who
• 7:24
  your
• 7:24
  consumer
• 7:25
  is
• 7:25
  when
• 7:25
  they
• 7:25
  walk
• 7:25
  in,
• 7:26
  then
• 7:26
  taking,
• 7:26
  let's
• 7:27
  say,
• 7:27
  things
• 7:27
  that
• 7:27
  aren't
• 7:28
  smart
• 7:28
  devices,
• 7:28
  dumb
• 7:29
  devices,
• 7:29
  and
• 7:29
  dealing
• 7:30
  with
• 7:30
  an
• 7:30
  edge
• 7:30
  box
• 7:31
  that
• 7:31
  running
• 7:31
  multiple
• 7:32
  models
• 7:32
  at
• 7:32
  the
• 7:32
  time
• 7:33
  to
• 7:33
  then
• 7:33
  engage
• 7:34
  with
• 7:34
  those
• 7:34
  people
• 7:34
  in
• 7:35
  real
• 7:35
  time.
• 7:35
  And
• 7:36
  then
• 7:36
  not
• 7:36
  just
• 7:36
  that,
• 7:36
  once
• 7:36
  we
• 7:37
  understand
• 7:37
  context
• 7:38
  in
• 7:38
  where
• 7:38
  they
• 7:38
  are
• 7:38
  in
• 7:38
  physical
• 7:39
  space,
• 7:39
  then
• 7:39
  directing
• 7:40
  them
• 7:40
  around
• 7:40
  the
• 7:40
  store,
• 7:41
  so
• 7:42
  moving
• 7:42
  them
• 7:42
  to
• 7:42
  the
• 7:42
  store,
• 7:43
  creating
• 7:43
  upsell
• 7:44
  opportunities,
• 7:45
  taking
• 7:45
  advantage
• 7:45
  of
• 7:45
  the
• 7:46
  Vuzion
• 7:46
  solution
• 7:46
  where
• 7:47
  you
• 7:47
  can
• 7:47
  find
• 7:47
  flash
• 7:48
  a
• 7:48
  tag
• 7:48
  when
• 7:48
  someone's
• 7:49
  nearby
• 7:49
  and
• 7:50
  then
• 7:50
  maybe
• 7:50
  auditing
• 7:50
  a
• 7:51
  basket
• 7:51
  with
• 7:51
  rfid,
• 7:52
  completing
• 7:52
  the
• 7:53
  transaction
• 7:54
  with
• 7:54
  maybe
• 7:54
  something
• 7:55
  that's,
• 7:56
  you
• 7:56
  know,
• 7:56
  it's
• 7:57
  soft
• 7:58
  POS
• 7:58
  implementation
• 7:59
  which
• 7:59
  doesn't
• 8:00
  require
• 8:00
  a
• 8:00
  dedicated
• 8:00
  card
• 8:01
  reader.
• 8:01
  So
• 8:01
  I
• 8:01
  think
• 8:01
  when
• 8:01
  you
• 8:02
  look
• 8:02
  at
• 8:02
  it,
• 8:02
  how
• 8:02
  do
• 8:03
  we
• 8:03
  track
• 8:03
  intent,
• 8:04
  like
• 8:05
  who
• 8:05
  we're
• 8:05
  talking
• 8:05
  to
• 8:06
  intent,
• 8:07
  make
• 8:08
  sure
• 8:08
  you
• 8:08
  get
• 8:08
  a
• 8:08
  sale
• 8:09
  and
• 8:09
  then
• 8:09
  track
• 8:09
  that
• 8:09
  whole
• 8:10
  thing
• 8:10
  that
• 8:10
  today
• 8:11
  hasn't
• 8:11
  been
• 8:11
  possible
• 8:11
  in
• 8:11
  physical
• 8:12
  space
• 8:12
  in
• 8:12
  real
• 8:13
  time.
• 8:13
  Right.
• 8:13
  Maybe
• 8:13
  after
• 8:14
  the
• 8:14
  fact.
• 8:14
  Right.
• 8:14
  But
• 8:15
  this
• 8:15
  is
• 8:15
  all
• 8:15
  happening
• 8:15
  in
• 8:15
  real
• 8:16
  time
• 8:16
  now.
• 8:16
  I
• 8:16
  just
• 8:17
  love
• 8:17
  to
• 8:17
  follow
• 8:18
  on
• 8:18
  to
• 8:18
  that
• 8:18
  comment
• 8:19
  because,
• 8:19
  you
• 8:19
  know,
• 8:20
  we
• 8:20
  want
• 8:20
  to
• 8:20
  always
• 8:20
  demystify.
• 8:22
  So
• 8:22
  everybody's
• 8:22
  got
• 8:22
  a
• 8:23
  cell
• 8:23
  phone
• 8:23
  in
• 8:23
  their
• 8:23
  pocket,
• 8:24
  it's
• 8:24
  probably
• 8:24
  got
• 8:24
  a
• 8:24
  Qualcomm
• 8:25
  chip
• 8:25
  on
• 8:25
  it.
• 8:26
  And
• 8:26
  so
• 8:26
  if
• 8:27
  you
• 8:27
  think
• 8:27
  about
• 8:27
  detect
• 8:28
  and
• 8:28
  connect,
• 8:28
  you
• 8:29
  know,
• 8:29
  this
• 8:29
  is,
• 8:30
  I
• 8:30
  understand
• 8:30
  who
• 8:30
  you
• 8:31
  are
• 8:31
  because
• 8:31
  of
• 8:31
  these
• 8:31
  assets
• 8:32
  that
• 8:32
  are
• 8:32
  in
• 8:32
  a
• 8:32
  store
• 8:33
  and
• 8:33
  they're
• 8:34
  spatially
• 8:34
  located.
• 8:35
  So
• 8:35
  earlier
• 8:35
  I
• 8:36
  talked
• 8:36
  about
• 8:36
  tying
• 8:36
  together
• 8:37
  live
• 8:37
  static
• 8:38
  and
• 8:38
  spatial
• 8:38
  data.
• 8:39
  And
• 8:39
  so
• 8:39
  art's
• 8:40
  like,
• 8:40
  you
• 8:40
  know,
• 8:40
  very
• 8:41
  masterfully
• 8:41
  talked
• 8:42
  about
• 8:42
  how
• 8:42
  it's
• 8:43
  done.
• 8:43
  But
• 8:43
  as
• 8:43
  a
• 8:44
  shopper,
• 8:44
  it
• 8:44
  gives
• 8:45
  you
• 8:45
  a
• 8:45
  really
• 8:45
  personalized
• 8:46
  experience
• 8:46
  in
• 8:47
  a
• 8:47
  physical
• 8:47
  store.
• 8:48
  For
• 8:49
  an
• 8:49
  operator
• 8:50
  that's
• 8:50
  trying
• 8:50
  to
• 8:50
  provide
• 8:50
  the
• 8:51
  best
• 8:51
  E
• 8:51
  Comm
• 8:51
  experience,
• 8:52
  it
• 8:52
  provides
• 8:53
  these
• 8:53
  operational
• 8:53
  excellence
• 8:55
  attributes.
• 8:55
  Of
• 8:56
  speed,
• 8:56
  of
• 8:57
  precision,
• 8:57
  that
• 8:58
  can't
• 8:58
  be
• 8:58
  done
• 8:58
  without
• 8:58
  the
• 8:59
  technology.
• 8:59
  So
• 9:00
  well
• 9:00
  said.
• 9:00
  I
• 9:00
  just
• 9:00
  wanted
• 9:01
  to
• 9:01
  follow
• 9:01
  up.
• 9:01
  Well,
• 9:01
  I
• 9:02
  love
• 9:02
  what
• 9:02
  you
• 9:02
  just
• 9:02
  said
• 9:02
  there
• 9:02
  too,
• 9:02
  and
• 9:03
  I
• 9:03
  think
• 9:03
  it's
• 9:03
  a
• 9:03
  great
• 9:03
  capsule
• 9:03
  into
• 9:04
  this
• 9:04
  conversation
• 9:04
  too,
• 9:05
  because
• 9:05
  we
• 9:05
  started
• 9:05
  off
• 9:05
  talking
• 9:05
  about
• 9:06
  the
• 9:06
  connected
• 9:06
  store,
• 9:06
  but
• 9:06
  you
• 9:06
  just
• 9:07
  said
• 9:07
  a
• 9:07
  word
• 9:07
  in
• 9:07
  there
• 9:07
  that
• 9:07
  I've
• 9:08
  never
• 9:08
  heard
• 9:08
  mentioned
• 9:09
  before.
• 9:09
  Detect.
• 9:10
  It's
• 9:10
  actually
• 9:10
  detect
• 9:11
  and
• 9:11
  connect.
• 9:11
  So
• 9:11
  it
• 9:12
  has
• 9:12
  to
• 9:12
  be
• 9:12
  a
• 9:12
  detecting
• 9:13
  store
• 9:13
  as
• 9:13
  well
• 9:14
  to
• 9:14
  actually
• 9:14
  ultimately
• 9:15
  enable
• 9:15
  the
• 9:15
  connection
• 9:16
  that
• 9:16
  we're
• 9:16
  all
• 9:16
  seeking.
• 9:17
  So
• 9:17
  that
• 9:18
  is
• 9:18
  really
• 9:18
  interesting,
• 9:18
  Mark.
• 9:19
  Thank
• 9:19
  you
• 9:19
  for
• 9:19
  that.
• 9:20
  Yeah.
• 9:20
  And
• 9:20
  it's,
• 9:20
  it's
• 9:21
  such
• 9:21
  a
• 9:21
  important
• 9:22
  piece
• 9:22
  of
• 9:22
  it
• 9:23
  because
• 9:23
  the
• 9:23
  elasticity
• 9:24
  of
• 9:25
  that
• 9:25
  connection,
• 9:26
  you
• 9:26
  know,
• 9:26
  it's
• 9:26
  very
• 9:26
  durable.
• 9:27
  And
• 9:28
  so,
• 9:28
  you
• 9:28
  know,
• 9:28
  you
• 9:29
  understand
• 9:30
  who's
• 9:30
  there,
• 9:30
  you
• 9:30
  understand
• 9:31
  the
• 9:31
  proximity
• 9:32
  and
• 9:32
  you
• 9:32
  understand,
• 9:33
  you
• 9:33
  know,
• 9:33
  how
• 9:34
  can
• 9:34
  you
• 9:34
  give
• 9:34
  that
• 9:34
  personalized
• 9:35
  experience?
• 9:36
  So
• 9:36
  technology
• 9:37
  is
• 9:37
  changing.
• 9:38
  Those
• 9:38
  that
• 9:38
  are
• 9:38
  adopting
• 9:39
  right
• 9:39
  now,
• 9:39
  you
• 9:40
  know,
• 9:40
  they're,
• 9:40
  they're
• 9:41
  actually
• 9:41
  experiencing
• 9:42
  great
• 9:42
  results.
• 9:42
  If
• 9:43
  you're,
• 9:43
  you
• 9:43
  know,
• 9:43
  still
• 9:44
  just
• 9:44
  testing,
• 9:45
  you
• 9:45
  need
• 9:45
  to
• 9:45
  get
• 9:45
  into
• 9:46
  mode
• 9:46
  where
• 9:46
  you're
• 9:46
  operationalizing
• 9:47
  it,
• 9:47
  because
• 9:48
  again,
• 9:48
  there's
• 9:48
  going
• 9:49
  to
• 9:49
  be
• 9:49
  a
• 9:49
  gap
• 9:49
  between
• 9:49
  those
• 9:50
  that
• 9:50
  do
• 9:50
  and
• 9:50
  those
• 9:50
  that
• 9:50
  don't
• 9:51
  over
• 9:51
  the
• 9:51
  next
• 9:51
  couple
• 9:51
  of
• 9:52
  years.
• 9:52
  And
• 9:53
  you
• 9:53
  guys,
• 9:53
  what.
• 9:54
  Let's
• 9:54
  close
• 9:54
  it
• 9:55
  out.
• 9:55
  I'm
• 9:55
  curious,
• 9:56
  what
• 9:57
  has
• 9:57
  this
• 9:57
  meant
• 9:57
  for
• 9:58
  your
• 9:58
  clients?
• 9:59
  Customers?
• 10:00
  What
• 10:01
  is
• 10:01
  changing
• 10:01
  about
• 10:02
  my
• 10:02
  customer,
• 10:02
  my
• 10:03
  experience
• 10:03
  as
• 10:03
  a
• 10:03
  shopper
• 10:04
  in
• 10:04
  a
• 10:04
  store?
• 10:04
  Because
• 10:05
  your
• 10:05
  store
• 10:06
  has
• 10:06
  connected
• 10:07
  capabilities,
• 10:08
  I
• 10:08
  think.
• 10:08
  And
• 10:09
  this
• 10:09
  just
• 10:09
  goes
• 10:09
  on
• 10:09
  a
• 10:09
  little
• 10:09
  bit
• 10:10
  more.
• 10:10
  What
• 10:10
  Mark
• 10:10
  was
• 10:10
  saying,
• 10:11
  it's
• 10:11
  a
• 10:11
  personalized
• 10:12
  experience.
• 10:12
  Understanding
• 10:13
  these
• 10:13
  signals,
• 10:14
  understanding
• 10:14
  intent.
• 10:15
  I
• 10:15
  mean,
• 10:16
  you'll
• 10:16
  start
• 10:16
  hearing
• 10:16
  people
• 10:16
  talk,
• 10:18
  associate
• 10:18
  and
• 10:19
  consumer.
• 10:20
  But
• 10:20
  at
• 10:20
  the
• 10:21
  end
• 10:21
  of
• 10:21
  the
• 10:21
  day,
• 10:21
  it's
• 10:21
  now
• 10:22
  with
• 10:22
  agents
• 10:22
  and
• 10:23
  AI
• 10:23
  on
• 10:23
  device,
• 10:24
  it's
• 10:24
  going
• 10:25
  to
• 10:25
  be
• 10:25
  about
• 10:25
  your
• 10:25
  personal
• 10:25
  ui.
• 10:26
  It's
• 10:26
  how
• 10:27
  do
• 10:27
  you
• 10:27
  behave,
• 10:27
  what
• 10:27
  is
• 10:28
  your
• 10:28
  expectation
• 10:28
  as
• 10:28
  a
• 10:29
  consumer
• 10:29
  and
• 10:30
  what
• 10:30
  is
• 10:30
  your
• 10:30
  device
• 10:31
  able
• 10:31
  to
• 10:31
  deliver
• 10:31
  to
• 10:31
  you?
• 10:32
  And
• 10:32
  having
• 10:32
  all
• 10:32
  these
• 10:32
  input
• 10:33
  signals
• 10:33
  in
• 10:33
  physical
• 10:34
  space
• 10:34
  finally
• 10:35
  closes
• 10:35
  the
• 10:35
  loop
• 10:36
  to
• 10:36
  have
• 10:36
  something
• 10:36
  meaningful.
• 10:37
  Yeah.
• 10:37
  Just
• 10:37
  like
• 10:37
  it's,
• 10:38
  it's.
• 10:38
  I'd
• 10:38
  like
• 10:38
  to
• 10:38
  call
• 10:39
  it
• 10:39
  as
• 10:39
  a
• 10:39
  physical
• 10:39
  online
• 10:40
  experience.
• 10:40
  Yeah,
• 10:41
  right.
• 10:41
  They
• 10:41
  know
• 10:41
  where
• 10:41
  we
• 10:41
  track
• 10:42
  how
• 10:42
  long
• 10:42
  we're
• 10:42
  on
• 10:42
  a
• 10:42
  page.
• 10:43
  Now
• 10:43
  they're
• 10:43
  going
• 10:43
  to
• 10:43
  know
• 10:44
  the
• 10:44
  same
• 10:44
  thing
• 10:44
  in
• 10:44
  physical
• 10:45
  space
• 10:45
  with
• 10:46
  great
• 10:46
  precision.
• 10:47
  Right.
• 10:47
  That
• 10:47
  now
• 10:48
  you
• 10:48
  will
• 10:48
  opt
• 10:48
  into,
• 10:49
  which.
• 10:49
  Will
• 10:49
  be
• 10:49
  incredibly
• 10:50
  important.
• 10:50
  I
• 10:50
  imagine,
• 10:50
  too,
• 10:51
  as
• 10:51
  we
• 10:51
  as
• 10:52
  consumers
• 10:52
  start
• 10:52
  having
• 10:53
  our
• 10:53
  online
• 10:53
  experiences
• 10:54
  more
• 10:54
  personalized
• 10:55
  to
• 10:55
  us,
• 10:55
  we're
• 10:55
  going
• 10:55
  to
• 10:55
  expect
• 10:56
  some
• 10:56
  of
• 10:56
  those
• 10:56
  things
• 10:56
  to
• 10:56
  happen
• 10:57
  in
• 10:57
  store,
• 10:57
  too.
• 10:58
  Yeah.
• 10:58
  And
• 10:58
  since,
• 10:58
  since
• 10:59
  our,
• 10:59
  you
• 11:00
  know,
• 11:00
  very,
• 11:00
  very
• 11:01
  well
• 11:01
  spoke
• 11:01
  about
• 11:02
  what
• 11:02
  would
• 11:02
  happen
• 11:02
  for
• 11:03
  the
• 11:03
  experience
• 11:03
  in
• 11:03
  a
• 11:03
  physical
• 11:04
  store,
• 11:05
  you
• 11:05
  know,
• 11:05
  the
• 11:05
  retailers
• 11:06
  need
• 11:06
  to
• 11:06
  sweat
• 11:07
  their
• 11:07
  greatest
• 11:07
  assets,
• 11:07
  a
• 11:08
  store
• 11:08
  to
• 11:08
  be
• 11:09
  able
• 11:09
  to
• 11:09
  pick
• 11:09
  from
• 11:09
  their
• 11:09
  store.
• 11:10
  So
• 11:10
  they
• 11:10
  think
• 11:10
  of
• 11:11
  that
• 11:11
  as
• 11:11
  a
• 11:11
  node.
• 11:12
  So,
• 11:12
  you
• 11:13
  know,
• 11:13
  the
• 11:13
  future
• 11:13
  is
• 11:14
  not
• 11:14
  just
• 11:15
  thinking
• 11:15
  about
• 11:15
  what
• 11:15
  your
• 11:16
  first
• 11:16
  time
• 11:16
  pick
• 11:16
  is
• 11:17
  or
• 11:17
  the
• 11:17
  pick
• 11:17
  rate.
• 11:18
  It
• 11:18
  is
• 11:18
  thinking
• 11:19
  about
• 11:19
  what's
• 11:20
  my
• 11:20
  timing
• 11:20
  to
• 11:21
  make
• 11:21
  that
• 11:21
  delivery.
• 11:22
  Because
• 11:22
  that's
• 11:22
  going
• 11:22
  to
• 11:23
  become
• 11:23
  another
• 11:23
  hero
• 11:24
  metric
• 11:24
  as
• 11:25
  consumers
• 11:25
  are
• 11:25
  moving
• 11:26
  now
• 11:26
  really
• 11:26
  rapidly
• 11:27
  into,
• 11:28
  gosh,
• 11:28
  I
• 11:28
  really
• 11:28
  want
• 11:29
  that
• 11:29
  item
• 11:29
  in
• 11:29
  under
• 11:30
  30
• 11:30
  minutes.
• 11:30
  And
• 11:31
  you
• 11:31
  know,
• 11:31
  even
• 11:31
  with
• 11:31
  that
• 11:32
  promise,
• 11:32
  it's,
• 11:32
  well,
• 11:33
  how
• 11:33
  much
• 11:33
  under
• 11:33
  30
• 11:34
  minutes
• 11:34
  is
• 11:34
  it?
• 11:35
  So
• 11:35
  all
• 11:35
  these
• 11:35
  things
• 11:36
  go
• 11:36
  together
• 11:37
  and
• 11:37
  so
• 11:37
  the
• 11:37
  precision
• 11:38
  that's
• 11:38
  needed
• 11:38
  to
• 11:39
  be
• 11:39
  able
• 11:39
  to
• 11:40
  get
• 11:40
  that,
• 11:40
  it's
• 11:41
  high.
• 11:41
  And
• 11:41
  that's
• 11:42
  why,
• 11:42
  again,
• 11:42
  I've
• 11:43
  loved
• 11:43
  working
• 11:43
  with
• 11:43
  Art
• 11:44
  over
• 11:44
  the
• 11:44
  years
• 11:44
  and
• 11:44
  built
• 11:44
  a
• 11:45
  relationship
• 11:45
  fusion
• 11:46
  with
• 11:46
  Qualcomm
• 11:47
  to
• 11:47
  build
• 11:47
  great
• 11:47
  products.
• 11:48
  And
• 11:48
  those
• 11:48
  are
• 11:48
  things
• 11:48
  that
• 11:49
  we
• 11:49
  can
• 11:49
  do
• 11:49
  together
• 11:49
  that
• 11:50
  you
• 11:50
  can't
• 11:50
  do
• 11:50
  without
• 11:50
  technology.
• 11:51
  And
• 11:51
  I
• 11:51
  love
• 11:52
  how
• 11:52
  all
• 11:52
  these
• 11:52
  conversations
• 11:52
  just
• 11:53
  ladder
• 11:53
  together
• 11:53
  because
• 11:53
  we
• 11:54
  had
• 11:54
  Greg
• 11:54
  Cathy
• 11:54
  on
• 11:54
  talking
• 11:55
  and
• 11:55
  asking
• 11:55
  him,
• 11:55
  you
• 11:55
  asked
• 11:56
  him,
• 11:56
  right?
• 11:56
  How
• 11:56
  do
• 11:56
  you
• 11:56
  get
• 11:57
  from
• 11:57
  95%
• 11:58
  to
• 11:58
  that
• 11:58
  last
• 11:58
  5%
• 11:59
  in
• 11:59
  under
• 11:59
  30
• 12:00
  minutes?
• 12:00
  Right.
• 12:00
  Which
• 12:00
  is
• 12:00
  what
• 12:01
  you're
• 12:01
  just
• 12:01
  talking
• 12:01
  about,
• 12:01
  Mark.
• 12:02
  So
• 12:02
  well,
• 12:02
  thank
• 12:03
  you
• 12:03
  both.
• 12:03
  That
• 12:03
  was
• 12:03
  really
• 12:04
  enlightening.
• 12:04
  Appreciate
• 12:05
  the
• 12:05
  time.
• 12:05
  Art
• 12:06
  from
• 12:06
  Qualcomm,
• 12:07
  Mark
• 12:07
  from
• 12:07
  Vuzion,
• 12:08
  and
• 12:08
  until
• 12:09
  next
• 12:09
  time,
• 12:10
  we'll
• 12:10
  be
• 12:10
  back
• 12:10
  tomorrow
• 12:11
  as
• 12:11
  well
• 12:11
  as
• 12:12
  Tuesday
• 12:12
  from
• 12:12
  the
• 12:12
  Vuzion
• 12:13
  Studio
• 12:13
  in
• 12:14
  booth
• 12:14
  4921.
• 12:15
  So
• 12:16
  until
• 12:16
  next
• 12:16
  time
• 12:16
  and
• 12:17
  be
• 12:17
  careful
• 12:17
  out
• 12:18
  there.