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Tools for Upselling Premium Products to Homeowners

In this RoofersCoffeeShop® Coffee Conversations, roofing professionals discuss how contractors can guide homeowners toward premium steep-slope roofing products by focusing on performance, durability, aesthetics and long-term value. Featuring insights from Mike Vaughn of DaVinci Roofscapes/Westlake Royal Roofing Solutions, Jake Daniels of Classic Construction & Consulting, Cody Raymond of Unified Steel/Westlake Royal Roofing Solutions and Austin Davis of The Roofing Center, this expert panel explores how to address concerns around cost, insurance claims, return on investment and peace of mind…

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