Latest / Thanks For Visiting / 259. Stay Cool this Summer: 7 Tips for Preparing Your Property for The Season
Transcript
- 0:00Sarah: Hello, listeners, welcome back for another great episode.
- 0:02My name is Sarah Karakaian.
- 0:03Annette: I am Annette Grant.
- 0:04And together we are--
- 0:06Both Annette & Sarah: Thanks for Visiting.
- 0:07Sarah: All right, we are going to start this episode like we do every week, and
- 0:10that's sharing one of you, our amazing listeners or viewers who's using our
- 0:13hashtag on Instagram #STRShareSunday.
- 0:16We are going to share you here on the pod, give you some love,
- 0:20highlight what you do well.
- 0:21Annette, who are we sharing this week?
- 0:23Annette: This week we are sharing @waddingtonflats.
- 0:26Again, @waddingtonflats.
- 0:27W-A-D-D-I-N-G-T-O-N.
- 0:30And they are in Victoria, British Columbia.
- 0:32Sarah, I'm going to have you go through some of the design elements,
- 0:35but my key highlight, I love this.
- 0:38Right when you link in their Instagram, it takes you to their
- 0:41website, and the first call to action video is to watch a video tour.
- 0:47And it is a very well-done video tour.
- 0:50I'm going to make an assumption that it was professionally done.
- 0:53It's just top-notch, and I love that.
- 0:58I think video is going to be the future for short-term
- 1:00rentals, for vacation rentals.
- 1:02And they are crushing it here because I think people are going to want to really
- 1:06get that view of where they're staying.
- 1:08So congrats on crushing that.
- 1:10So listeners, check that out, and start working on some video.
- 1:13Sarah, do you want to talk about some of the design
- 1:15elements, though, in these flats?
- 1:16Sarah: I just really appreciate the pop of-- my eye went right to it.
- 1:21They've got this bedroom, this bright, looks like an orange or a bright--
- 1:26Annette: Coral.
- 1:26Sarah: Coral wall.
- 1:27They've got a floral wallpaper with this fantastic pendant situation.
- 1:33I am a grandma chic lover.
- 1:371920s, 1940s.
- 1:39Give it to me.
- 1:39Floral, here for it.
- 1:41And that's not everyone's cup of tea, but I love that.
- 1:43So they're using color wisely.
- 1:45It does pop out to me.
- 1:47So remember, if you do have some money to freshen your space up when
- 1:51you're in the renovation spot, what is going to be that wow factor moment?
- 1:55It doesn't have to be the entire property.
- 1:58Great, if you can afford it, but if you've got those one or two or three moments
- 2:02throughout the home where those photos are going to stand out in the sea of online
- 2:06listings, see who your competition is, what colors aren't they using, what aren't
- 2:10they highlighting, and then you do that.
- 2:12It's really going to help you stand out.
- 2:13Annette: Something else they've done very well is each flat is very different.
- 2:17There's a Chinatown quarters.
- 2:19Each loft has a distinctly different style.
- 2:24And I think that is going to help them when they have different
- 2:27travelers with different tastes.
- 2:28Because if you get stuck in your own design style, you might have six flats
- 2:33that are only appealing to the same guest.
- 2:35So I think they've done a really good job diversifying their design also to
- 2:39welcome a multitude of different guests.
- 2:42Sarah: All right.
- 2:43With that, let's head on to the episode.
- 2:46We're very excited to share with you our top seven plus-- You know Annette
- 2:50and me, we like to throw in bonuses.
- 2:51Annette: There's a bonus.
- 2:52Yeah.
- 2:52Sarah: There might be a couple bonuses in there.
- 2:54But I think one of my favorite tips we give is why it's so important to
- 3:00be preventative and not reactive, because summer is a really busy time.
- 3:04SEGMENT GAP
- 3:05Sarah: And it's not just for your family, your friends, and all the good times.
- 3:10We have to think about summer for your guests and your rentals.
- 3:13So Annette, today we're going to go over the top seven things you could do
- 3:16this weekend to get ready for summer.
- 3:18Annette: And if you're not doing them this weekend, make the list and
- 3:21get somebody to help you do them.
- 3:22All right.
- 3:23Number one, you are going to want to.
- 3:25This is exciting though, because everybody's being cooped up.
- 3:27And this is, obviously, just-- let's blanket this out in
- 3:31the front of the episode.
- 3:33This is for, obviously, places that are renting in the summer.
- 3:37I know some of your seasonality is different, but what we want to do, number
- 3:40one, is activate this outdoor space.
- 3:44We want the guest to know that we are not asleep at the wheel.
- 3:48We are excited about spring and summer.
- 3:50We want them to enjoy the outdoors.
- 3:54And so let's activate the outdoor space.
- 3:56And what I mean by that is, obviously, the front.
- 4:00It's the walkway.
- 4:01Let's focus there first of how they're getting to the home.
- 4:03Who knows what's gone on during the winter months.
- 4:07So let's clean out those-- I'm not going to lie.
- 4:10I had my mom last week cleaning out all the outdoor lights because the bugs
- 4:15have all hidden there in the winter.
- 4:16It was cold.
- 4:17So the cobwebs, the bugs, the mulch, just any of that outdoor space.
- 4:23Putting out some flower pots.
- 4:25We did our outdoor furniture.
- 4:27We got new, um, cushions, new rug.
- 4:31Sarah: We spraypainted them to make them look fresh.
- 4:33Annette: It looks good.
- 4:33Yeah.
- 4:34So anything like that, that outdoor space.
- 4:36I don't know if you've seen any of our stuff on Instagram with Justin Ford.
- 4:41This is also a time for your outdoor space and your outdoor furniture.
- 4:44Let's check all the screws.
- 4:46I mean, if it's been outside during the winter, let's do a really
- 4:50good safety check on all of the furnishings that we do have outside.
- 4:56If you have fire pits, things like that, is the time to not only
- 4:58activate the space but freshen it up and make sure it is guest ready.
- 5:03Sarah: Does the grill need deep cleaned?
- 5:05Annette: Oh, you know it does.
- 5:06Sarah: How are the gaskets and all the connection points if
- 5:10you're using propane or gas?
- 5:12Have those been checked?
- 5:13Do you have an extinguisher of some sort near any outdoor grilling areas?
- 5:19Think holistically, get a new fresh set of eyes, walk your properties,
- 5:23and activate those exterior spaces.
- 5:25Annette: And we know that sometimes outdoor furniture, um, can be an
- 5:29investment, but take a look at what you've earned last year, maybe this year.
- 5:33It might be time to invest in some new stuff.
- 5:37But get those outdoor spaces all ready for the guests.
- 5:41And number two after this, and the reason we're doing this after is we want you
- 5:47to adjust your photos in your listing.
- 5:51I cannot tell you how many times-- just this week, it happened.
- 5:54I was going to someone's listing.
- 5:56It was like-- there was no-- they must have launched during the fall,
- 6:01and there was just piles of leaves.
- 6:03There's nothing on the trees.
- 6:05Maybe there's even some snow.
- 6:06Hey, we get you.
- 6:07We understand.
- 6:08Maybe you launched and those were the only photos that you could have gotten.
- 6:10Or maybe it was before you had a chance to freshen up your outdoor space.
- 6:15All right.
- 6:15They were good while they lasted.
- 6:17Let's freshen this up.
- 6:18Sarah, I think you're taking some new photos this week.
- 6:21Sarah: Yeah.
- 6:21Tuesday, we're sending the photographer to the property because the property looks
- 6:24one way in the fall, and it's beautiful, and in the winter, it's beautiful.
- 6:27In the summer, it's a different kind of beauty.
- 6:29And we haven't captured that.
- 6:31I don't have any of those images.
- 6:31I'm like, how do I not have summer images for this property?
- 6:34So we're going togo getthat.
- 6:35Annette: And that one has beautiful front porch, back porch.
- 6:37Yeah.
- 6:38You really want to highlight it.
- 6:39And so this is one of those things.
- 6:41Our listings are always a work in progress.
- 6:43And if you have that photographer out, there might be some things
- 6:45that you did on the inside too that you need to freshen up a few pics.
- 6:48Maybe you have some new furnishings, you've changed a few things around.
- 6:52It's a great time to capture those images.
- 6:55Sarah: And maybe if you are changing your images on your listing, the
- 6:57first five that are featured that people see either as the hero image,
- 7:03the photo they see on the listing when they first find it, and then the
- 7:06following four that are highlighted, does that highlight the outdoor area
- 7:10if that's a feature this summer?
- 7:11Does your title say anything about the outdoor area?
- 7:15Is it complete fenced in?
- 7:16Can they bring their pets?
- 7:18So you want to make sure your title and your photos, let's
- 7:21bring the summer to the forefront.
- 7:23Annette: Yes.
- 7:24And number three, segue way.
- 7:26Thank you, Sarah, brilliantly.
- 7:28This is what we want you to do.
- 7:29We want you to highlight-- bring the summer fun to your guests.
- 7:33Let's highlight those seasonal hotspots.
- 7:36And you can do this in your listing.
- 7:37You can do it on your social media.
- 7:39You can do it in your email, newsletter that you're sending to
- 7:42your past and hopefully future guests.
- 7:44And what do I mean by that?
- 7:45What are these seasonal hotspots?
- 7:47I know here, in Columbus, we have a minor league baseball team that has an amazing
- 7:52stadium, one of the top in the country.
- 7:54Great place for families.
- 7:55We have a soccer team, um, with a great venue.
- 7:59There are so many outdoor concert venues and theater.
- 8:03What are those hotspots?
- 8:04They might be, um, a favorite ice cream, like a local ice cream.
- 8:07Shout out, Jeni.
- 8:08I don't know if everybody knows Jeni's from Jeni's ice cream that
- 8:12started here in Columbus, FYI.
- 8:14So how many steps are you from a Jeni's ice cream?
- 8:18Those are the type of things getting your guest thinking about.
- 8:21And I mean, gosh, if you're near a beach or you have a pool or anything
- 8:26in your area, a water park, we have one of those too, put those in the listing.
- 8:30Get your guests excited about seeing, because maybe someone down the street
- 8:33has a very similar listing, but they're not highlighting all that stuff, and they
- 8:37stay on your listing longer and like, oh yeah, I want to do all these things there.
- 8:40So pointing those out.
- 8:42And not only that.
- 8:43When you do this work, people are going to ask you, how
- 8:46close are you to this X, Y, Z?
- 8:48How many steps is it to this?
- 8:50So this work is not in vain.
- 8:52You're going to be answering guests' questions about this.
- 8:54Sarah: You can also save this.
- 8:56You can copy that listing, put it in a Google Doc and that drive
- 8:59for that property, and every season you can go back, tweak it.
- 9:03Maybe there's a new venue or new thing to do, but this way, you
- 9:06don't redo that work every season.
- 9:08Save it.
- 9:08Save your future self some time.
- 9:10And then you just copy and paste, dump it in the listing.
- 9:13And make sure you do that.
- 9:14AD MARKER
- 9:15Annette: Next, number four.
- 9:17If you don't have these yet, I encourage you to do this, getting
- 9:22outdoor lights and then setting those outdoor lights on timers.
- 9:25It might be time to change them because obviously sunset, sunrise are different.
- 9:29And I actually had a call recently with a landscape company, and
- 9:34their focus is outdoor lighting.
- 9:37And they really just talked about so many elements of the outdoor lighting.
- 9:42And one of them I want everybody to think about, if you're making your
- 9:45list of things that you want to invest in, outdoor lighting is a huge safety
- 9:50feature, not only for your guest but for the neighborhood, for your property.
- 9:55So if you're trying to think of a few things that maybe you want to
- 9:58add to your outdoor landscaping that really would make a difference for
- 10:02the guest, it is the outdoor lighting.
- 10:04And so much of it is solar now too, which is really great.
- 10:08So just want to put that out there.
- 10:10So it's time to switch those timers up and make sure that they're coming
- 10:14on at the appropriate times for your guest and your neighborhood.
- 10:17All right, number five and number six go hand in hand.
- 10:22And for those of you-- it's still wild to me, but we just had a guest on.
- 10:27Some places don't have AC, but if you've got air conditioning,
- 10:31let's get ahead of this.
- 10:33Let's get it serviced.
- 10:34Let's make sure it's pumping out all the cool air because your
- 10:40guest might like it a different temperature in the home than you do.
- 10:46We get a lot of DMs about this and emails.
- 10:49Hosts listening, I know you try to control these levels of the thermostat.
- 10:54Sarah: That's my husband.
- 10:55Annette: You got to let them live.
- 10:56Let them be them.
- 10:58Let me put that out there.
- 10:59Everybody, roll your shoulders back.
- 11:03No pun intended.
- 11:04Chill out about the thermostat.
- 11:06Hosts, you get real stressed out about this thermostat.
- 11:09And I understand it's financial, and things can get wild, but
- 11:13they are also your guests.
- 11:15And some people, they run hot.
- 11:17They run cold.
- 11:18What's normal for them, it's not them being malicious.
- 11:22It's not them-- I'm going to tell everybody right now.
- 11:24I am someone that does not understand thermostats.
- 11:27This week in my house, it's been 78.
- 11:29It's been 58.
- 11:30It's like, I'll set it and something goes haywire.
- 11:32So give them some grace.
- 11:35But just get it serviced so when you do get somebody in there,
- 11:38like me, and it gets wild, it's able to keep up with the pace.
- 11:42Sarah: That being said, if you want to put a little bit of control, there are
- 11:47smart thermostats out there that can set, like a guest cannot dip below a
- 11:51certain temperature, but I wouldn't make it to where you want it to be, listener.
- 11:54I would go a little bit extreme so that for the people who want to
- 11:57really indulge can, but also there is technology out there as well that
- 12:02can connect with your stay calendar.
- 12:05And so if a guest checks out, boom, the temperature goes back
- 12:08to whatever setting you want it to be when the guest checks out.
- 12:10Even if it doesn't connect with your property management software or your
- 12:14Airbnb listing, there are settings like on the Nest thermostat, if they
- 12:18don't detect movement after an amount of time, it goes to an eco setting.
- 12:22So there are things you can do where we can meet in the middle.
- 12:24Annette: Yeah.
- 12:25That's where you switch it up, is the checkout time, things
- 12:27like that, that's where you want to really try to control it.
- 12:31I just got an email.
- 12:32I have to put this out there.
- 12:32I could not help this listener.
- 12:35They wanted to let me know if there was any technology that when a window
- 12:37opens, the air conditioner shuts off.
- 12:40I do not know about that technology, and I'm going to let
- 12:43everybody know I am that person.
- 12:45I will be that guest that has the AC and the window open at the same time.
- 12:48Sarah: No one's going to-- if you see Annette Grant pop up in your listing--
- 12:52Annette: The reason being--
- 12:53Sarah: No, I get it.
- 12:54Annette: This week I did that because there's water in front of
- 12:57my house, and I wanted to drink my coffee and have a little bit of
- 13:00the breeze coming in just for 20 minutes, and then I shut the window.
- 13:04But that type of stuff, you really want to be careful with
- 13:07making the guests not feel--
- 13:10Sarah: We're going to get so many angry emails.
- 13:12Annette: It's okay because, no, this is something--
- 13:14Sarah: No, it's real.
- 13:15Annette: Imagine being a guest and feeling like some big brother
- 13:18is controlling the temperatures.
- 13:21To me, it would feel very evasive.
- 13:23Wait.
- 13:24Is it evasive or invasive?
- 13:26Sarah: Invasive.
- 13:26Annette: I don't know.
- 13:27It's like, are there-- that's where people are like, wait, are there cameras?
- 13:30How do you know what the-- they don't understand that.
- 13:32Yeah.
- 13:32People, let me know how you feel about it.
- 13:34I'm sure you will.
- 13:35But, um, Sarah, have Nick come at me.
- 13:40I'll chat with him about my perspective on, um, heating and cooling.
- 13:44Sarah: I am in the car, the AC on, windows down.
- 13:47I'm not going to lie.
- 13:48It feels good.
- 13:49Annette: Mm-hmm.
- 13:50So it happens.
- 13:52And when you're getting this AC, getting it checked, making sure we're
- 13:55firing all cylinders and changing out the filters, this is another thing.
- 14:00Whether it's for you or not, this is inexpensive.
- 14:04Let's be prepared for-- what I love about this next tip is this is preparing you.
- 14:09I love things that can be multifaceted.
- 14:12Getting some nice fans for your property for a couple of reasons.
- 14:17Number one, if something were to happen to your AC, you've already got
- 14:21some fans there to help the guests.
- 14:23Sarah: Oh, yes.
- 14:24Annette: Secondarily, I know people like white noise.
- 14:27Some people like a noise machine, but some people really love some fan to sleep with.
- 14:33And it doesn't-- sometimes it's not just the ceiling fan.
- 14:36They like an actual oscillating fan in the room.
- 14:40I don't see there being anything negative to having a few available.
- 14:45That way, if something were to happen, you already have something there.
- 14:48Or if a guest just wants some extra cooling during the summer, those are
- 14:52there, and they're available for them.
- 14:54So it's a small investment to make to hopefully save you a really
- 14:57big headache or time if something were to go wrong and you're trying
- 15:00to get fans out to your guests.
- 15:02Sarah: You also have-- we've got two emergency window units.
- 15:05You can't put window units in all of our properties, guests, or listeners.
- 15:08I know that that might be true to you too, but I've learned from having
- 15:12backups for refrigerators, freezers.
- 15:16What else do I have that's random?
- 15:17Fans.
- 15:18It's really safe.
- 15:20Room heaters, um, yeah.
- 15:22Window units, ACs.
- 15:24I mean, the Wi-Fi thing you had.
- 15:25I'm telling you what, it saves the day.
- 15:30Annette: And if you don't already have them, have them picked out
- 15:33on Amazon for next day delivery.
- 15:36If you don't want to make the financial commitment, you at least know,
- 15:38okay, hey, this is what I would get.
- 15:39This is how I could get it there.
- 15:41If the refrigerator were to go out--
- 15:43Sarah: Because then you have them.
- 15:44So it's better than moving a guest to a hotel room or cutting a stay short
- 15:47because you can reuse these items.
- 15:49So they've come in clutch for our team.
- 15:51Annette: All right.
- 15:51And then, ooh, this one is a big one.
- 15:55It's last but not least, but getting anybody on your outdoor team, your
- 16:02outdoor vendors, setting expectations because this is a pain point right now.
- 16:09Everyone knows we're having some troubles with it.
- 16:12It's springtime.
- 16:13Any landscaper, pool service, hot tub, mosquito spraying, it's go time.
- 16:21It's graduation parties, and Mother's Day, and people want to get
- 16:24outside, and so they're backed up.
- 16:27I did some mulching, Sarah's husband did some lawn mowing, and we have a
- 16:31great service provider, but it was just like, we did not set proper
- 16:33expectations, or we set them, but I think y'all know how it goes sometimes.
- 16:39It's just litteraly-- and my heart goes out to them, and they are
- 16:43just doing the best they can but--
- 16:45Sarah: They're small businesses too.
- 16:46And sometimes, when you put that into perspective, how many times has it
- 16:48happened to you as a small business owner where you set the systems up, systems
- 16:53were malfunctioning at the moment?
- 16:56Annette: Yeah.
- 16:56It's their Super Bowl.
- 16:57It's their check at this time when everybody decides to call them.
- 16:59So here's the deal, setting expectations with them.
- 17:02This probably should have been done a while ago, but let's still just do it.
- 17:05Have a backup plan about your lawn care, any mosquito.
- 17:08If you have pool service, hot tub service, what's the plan for the whole summer,
- 17:14and do you have a backup plan if they were to be late or if a guest was getting
- 17:20ready to check in and that's not met?
- 17:22I think communicating with them and knowing, hey, I'm a short-term rental.
- 17:26These are the hours.
- 17:27And also, that's the thing, listeners.
- 17:29If you can communicate, that's one thing great with these vendors is you
- 17:33could say, hey, I really like to let my guests know, if they are, they're on a
- 17:36Tuesday, my lawn gets done every Tuesday.
- 17:39And that way you can be up front with your guest.
- 17:42If there's a whole-- depending if you have one person or a team that's
- 17:45going to be around the property, you really do want to communicate,
- 17:48if you can, what's going on there.
- 17:49AD MARKER
- 17:50Sarah: All right.
- 17:50Listeners, hot tip for you.
- 17:52Shout out to our podcast sponsor, one of them, Breezeway.
- 17:56This is where they come in clutch.
- 17:59They have in their arsenal already for you, a preventative checklist for summer.
- 18:04You can add to it.
- 18:05Take our suggestions on this episode, add to it, make it your own.
- 18:08Make it special to your property, each of your properties.
- 18:11Get ahead.
- 18:12Don't be reactive.
- 18:13Be preventative with your asset.
- 18:15Get on top of it.
- 18:16I know maintaining it, getting an HVAC tech out, and doing these things
- 18:22there's no problem, but the more you can have the professionals make
- 18:26sure there are no problems and get ahead of things, honestly, the better
- 18:29it's going to be in the long run for you, your guests, your business.
- 18:32You don't want to have to shut down for things.
- 18:33So Breezeway, their checklist, they come in clutch, and then you can reassign it.
- 18:37Every summer season comes along to repopulate.
- 18:40Annette: Yeah.
- 18:40And then I'm going to throw a curve ball in here.
- 18:43We did not talk about this one before the episode, Sarah, but last
- 18:47but not least, get the calendar out and schedule yourself a vacation.
- 18:53If you do not have a vacation planned, it can be a staycation.
- 18:57I just want to make sure, hosts, that you're taking care of yourself,
- 19:01that all of your hard work, you're able to relax from time to time.
- 19:05And guess what?
- 19:06I'm telling you, if you do not take the time right now to mark off
- 19:11some time in the summer to enjoy yourself, it will fly by because it's
- 19:15happened to me one too many times.
- 19:17So make sure if it's-- whether it's the 4th of July.
- 19:21Let's talk about that.
- 19:224th of July.
- 19:22There are these holidays, Memorial Day, Labor Day.
- 19:24Let's be aware of those on your personal calendar, on
- 19:28your calendar for your guests.
- 19:29So I just want to make sure that you're planning your calendar
- 19:32out and you're taking some time.
- 19:34Sarah: For our listeners out there with a larger operation, make sure you're getting
- 19:37the schedule from your team, your vendors.
- 19:40Are they preventative in terms of like, oh, we're not going to be
- 19:43available to help you that day, or we will be short staffed that day?
- 19:45So I just ask my team, send me all of your trips.
- 19:48Annette: All your vacation days.
- 19:50All your stuff that--
- 19:50Sarah: Let's make sure we've got coverage.
- 19:52Let's make sure that our guests aren't going to feel that.
- 19:55Your business is still supported.
- 19:56If you have the luxury of being able to shut down your listing for some
- 20:00time while you go on vacation, great.
- 20:01Just make sure your calendar reflects that.
- 20:04Anything else, Annie?
- 20:05Annette: No.
- 20:06I just want to make sure they're--
- 20:07Sarah: I love that.
- 20:08Annette: They're doing some trip.
- 20:08Taking some time off.
- 20:09Sarah: All right.
- 20:10So have a really wonderful summer.
- 20:12Keep us posted on all the things that are happening in your lives and your listings.
- 20:16Tag us on Instagram.
- 20:18DM us.
- 20:19Emailus.
- 20:19Annette: Feel free to invite me to test your thermostats out.
- 20:23Sarah: Or not, because she's going to drive it down to 60 degrees.
- 20:26With that, I am Sarah Karakaian.
- 20:28Annette: I am Annette Grant, and together we are--
- 20:29Both Annette & Sarah: Thanks for Visiting.
- 20:30Sarah: Talk to you next time.