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2024's Most Impactful Retail Tech: From Invisible Barcodes to Smart Anti-Theft Solutions · Omni Talk Retail

• 0:00
  Retail
• 0:01
  technology
• 0:01
  of
• 0:02
  the
• 0:02
  year.
• 0:02
  Ann,
• 0:03
  let's
• 0:03
  go
• 0:03
  back
• 0:04
  to
• 0:04
  you
• 0:04
  on
• 0:04
  this
• 0:04
  one.
• 0:05
  Oh
• 0:06
  boy,
• 0:06
  I
• 0:06
  was
• 0:07
  not
• 0:07
  ready.
• 0:08
  I
• 0:08
  will
• 0:09
  I
• 0:09
  did
• 0:09
  cover
• 0:09
  Jenny
• 0:10
  I
• 0:10
  in
• 0:10
  my
• 0:10
  last
• 0:11
  two
• 0:11
  headlines
• 0:12
  so
• 0:12
  I'm
• 0:12
  going
• 0:12
  to
• 0:12
  go
• 0:12
  away
• 0:13
  from
• 0:13
  that
• 0:13
  this
• 0:13
  year.
• 0:14
  So
• 0:15
  I
• 0:15
  have
• 0:15
  my,
• 0:16
  my
• 0:16
  retail
• 0:16
  technology
• 0:17
  of
• 0:17
  the
• 0:17
  year.
• 0:17
  You
• 0:18
  mentioned
• 0:18
  it
• 0:18
  earlier
• 0:19
  Chris
• 0:19
  in
• 0:19
  store
• 0:19
  robotics.
• 0:20
  I
• 0:20
  think
• 0:21
  you
• 0:21
  have
• 0:21
  everything
• 0:22
  from
• 0:23
  the
• 0:23
  robotics
• 0:23
  that
• 0:24
  are
• 0:24
  happening
• 0:25
  help
• 0:25
  with
• 0:25
  automation
• 0:26
  and
• 0:26
  picking
• 0:27
  and
• 0:27
  back
• 0:27
  of
• 0:27
  house
• 0:27
  we
• 0:28
  talked
• 0:28
  about
• 0:28
  with
• 0:28
  Dometics
• 0:28
  Kim
• 0:29
  Beaudry
• 0:29
  early
• 0:30
  on
• 0:30
  just
• 0:30
  about
• 0:31
  how
• 0:31
  that's
• 0:31
  really
• 0:31
  getting
• 0:32
  smaller
• 0:32
  and
• 0:32
  smaller
• 0:33
  to
• 0:34
  simbi
• 0:34
  raising
• 0:35
  another
• 0:35
  $500
• 0:35
  million
• 0:36
  to
• 0:36
  presumably
• 0:37
  kind
• 0:37
  of
• 0:37
  support
• 0:38
  the
• 0:38
  expansion
• 0:38
  for
• 0:39
  more
• 0:39
  retailers
• 0:39
  of
• 0:40
  tally
• 0:40
  in
• 0:41
  stores.
• 0:42
  Even
• 0:42
  our
• 0:43
  visit
• 0:43
  last
• 0:43
  week
• 0:43
  Chris
• 0:44
  we
• 0:44
  went
• 0:44
  to
• 0:44
  SPS
• 0:45
  Commerce
• 0:46
  here
• 0:46
  in
• 0:46
  Minneapolis
• 0:47
  and
• 0:47
  we
• 0:47
  went
• 0:47
  into
• 0:47
  their
• 0:48
  DC
• 0:48
  and
• 0:49
  that
• 0:49
  was
• 0:49
  a
• 0:50
  really
• 0:50
  big
• 0:50
  light
• 0:51
  bulb
• 0:51
  moment
• 0:51
  for
• 0:51
  me
• 0:52
  not
• 0:52
  having
• 0:52
  spent
• 0:53
  a
• 0:53
  ton
• 0:53
  of
• 0:53
  time
• 0:53
  in
• 0:54
  DCs
• 0:54
  but
• 0:54
  just
• 0:54
  to
• 0:55
  see
• 0:55
  the
• 0:55
  room
• 0:55
  for
• 0:55
  error
• 0:56
  in
• 0:56
  packing
• 0:57
  facilities
• 0:58
  especially
• 0:58
  when
• 0:59
  you
• 0:59
  and
• 0:59
  I
• 0:59
  are
• 0:59
  in
• 1:00
  charge
• 1:00
  but
• 1:01
  really
• 1:01
  just
• 1:02
  understanding
• 1:02
  like
• 1:03
  this
• 1:03
  is
• 1:03
  the
• 1:04
  real
• 1:04
  place
• 1:04
  where
• 1:05
  robotics
• 1:06
  you
• 1:06
  know
• 1:07
  in
• 1:07
  the
• 1:07
  back
• 1:07
  of
• 1:08
  of
• 1:08
  a
• 1:08
  grocery
• 1:08
  store
• 1:09
  or
• 1:09
  something
• 1:09
  where
• 1:09
  they
• 1:10
  really
• 1:10
  can
• 1:10
  help
• 1:10
  speed
• 1:11
  things
• 1:11
  up
• 1:11
  and
• 1:11
  make
• 1:12
  make
• 1:12
  things
• 1:12
  safer
• 1:13
  for
• 1:13
  the
• 1:13
  employees
• 1:14
  that
• 1:14
  are
• 1:14
  in
• 1:14
  the
• 1:14
  back
• 1:14
  of
• 1:14
  house.
• 1:15
  So
• 1:15
  that
• 1:16
  robots.
• 1:16
  Robots
• 1:17
  are
• 1:17
  my
• 1:17
  robots
• 1:18
  is
• 1:18
  our
• 1:18
  See
• 1:18
  I've
• 1:18
  been
• 1:18
  saying
• 1:19
  robots
• 1:19
  is
• 1:19
  2025
• 1:20
  an
• 1:20
  so
• 1:20
  you're
• 1:21
  preempting
• 1:21
  me.
• 1:21
  You're
• 1:21
  kind
• 1:21
  of
• 1:22
  coming
• 1:22
  in
• 1:22
  early
• 1:22
  on
• 1:22
  the
• 1:23
  robot
• 1:23
  headline.
• 1:23
  That's
• 1:24
  interest
• 1:24
  interesting
• 1:24
  play
• 1:25
  there
• 1:25
  my
• 1:25
  friend.
• 1:26
  Chad,
• 1:26
  what
• 1:26
  about
• 1:27
  you?
• 1:28
  Well
• 1:29
  let's
• 1:29
  go
• 1:30
  to
• 1:30
  the
• 1:30
  envelope.
• 1:30
  So
• 1:31
  let's
• 1:31
  go
• 1:31
  to
• 1:31
  the
• 1:31
  apology
• 1:32
  of
• 1:32
  the
• 1:32
  year.
• 1:32
  Let's
• 1:33
  see
• 1:33
  what
• 1:33
  David
• 1:33
  had
• 1:34
  to
• 1:34
  say.
• 1:34
  Doesn't
• 1:35
  get
• 1:35
  old
• 1:35
  Chad.
• 1:35
  Doesn't
• 1:36
  get
• 1:36
  old.
• 1:36
  I'm
• 1:36
  really
• 1:36
  glad
• 1:37
  there's
• 1:37
  like
• 1:37
  seven
• 1:38
  more
• 1:38
  of
• 1:38
  them
• 1:38
  so
• 1:38
  I
• 1:38
  hope.
• 1:39
  All
• 1:39
  right.
• 1:41
  Invisible
• 1:42
  barcodes.
• 1:43
  Oh
• 1:44
  that
• 1:44
  was
• 1:44
  close
• 1:44
  on
• 1:45
  my
• 1:45
  list
• 1:45
  too.
• 1:45
  Yeah,
• 1:46
  me
• 1:46
  too.
• 1:47
  Really
• 1:48
  interesting.
• 1:48
  I
• 1:48
  mean
• 1:48
  still,
• 1:49
  still
• 1:49
  early
• 1:49
  stage
• 1:50
  being
• 1:50
  piloted.
• 1:51
  Right.
• 1:51
  But
• 1:51
  I
• 1:51
  think
• 1:52
  what
• 1:52
  digimark
• 1:53
  and
• 1:53
  and
• 1:53
  Walmart
• 1:54
  have
• 1:54
  been
• 1:54
  putting
• 1:54
  together
• 1:55
  as
• 1:55
  a
• 1:55
  combination
• 1:56
  in
• 1:56
  order
• 1:56
  to
• 1:56
  speed
• 1:57
  meet
• 1:57
  up
• 1:57
  checkout
• 1:58
  and
• 1:58
  you
• 1:58
  know
• 1:59
  stem
• 1:59
  shoplifting
• 2:00
  as
• 2:00
  a,
• 2:01
  as
• 2:01
  an
• 2:01
  ancillary
• 2:01
  benefit
• 2:02
  could
• 2:02
  be
• 2:02
  really
• 2:02
  really
• 2:03
  game
• 2:03
  changing.
• 2:03
  Right.
• 2:05
  You
• 2:05
  know
• 2:05
  for,
• 2:05
  for
• 2:06
  an
• 2:06
  n
• 2:06
  of
• 2:06
  1
• 2:07
  I
• 2:07
  still
• 2:07
  hate
• 2:08
  self
• 2:08
  checkout.
• 2:08
  My
• 2:09
  wife
• 2:09
  can't
• 2:10
  believe
• 2:10
  it
• 2:10
  but
• 2:10
  like
• 2:11
  going
• 2:11
  in
• 2:11
  and
• 2:11
  like
• 2:12
  the
• 2:12
  the
• 2:13
  way
• 2:13
  of
• 2:13
  scanning
• 2:14
  every
• 2:14
  single
• 2:15
  item
• 2:15
  at
• 2:16
  checkout
• 2:16
  like
• 2:16
  I
• 2:16
  actually
• 2:17
  think
• 2:17
  a
• 2:17
  cashier
• 2:17
  can
• 2:18
  do
• 2:18
  it
• 2:18
  faster
• 2:18
  than
• 2:18
  me.
• 2:19
  Right.
• 2:19
  It's
• 2:19
  the,
• 2:19
  it's
• 2:19
  the
• 2:20
  cue
• 2:20
  is
• 2:20
  the
• 2:20
  only
• 2:20
  reason
• 2:21
  I
• 2:21
  would
• 2:21
  use
• 2:21
  it.
• 2:21
  But
• 2:22
  this
• 2:22
  mechanism
• 2:23
  to
• 2:23
  create
• 2:23
  speediness
• 2:24
  in
• 2:24
  that,
• 2:24
  in
• 2:24
  that
• 2:25
  self
• 2:25
  checkout
• 2:25
  delivery
• 2:26
  could
• 2:27
  really
• 2:27
  really
• 2:27
  amplify
• 2:28
  that
• 2:29
  and
• 2:29
  any
• 2:30
  element
• 2:30
  in
• 2:30
  order
• 2:31
  to
• 2:31
  be
• 2:31
  able
• 2:31
  to,
• 2:32
  you
• 2:32
  know,
• 2:33
  stem
• 2:33
  that,
• 2:33
  that
• 2:33
  theft,
• 2:34
  loss
• 2:34
  of
• 2:34
  people
• 2:35
  not
• 2:35
  scanning,
• 2:35
  holding
• 2:36
  things
• 2:36
  in
• 2:36
  their
• 2:36
  pocket,
• 2:37
  whatever,
• 2:38
  you
• 2:38
  know,
• 2:39
  just
• 2:39
  avoiding
• 2:39
  everything
• 2:39
  we
• 2:40
  can
• 2:40
  do
• 2:40
  to
• 2:40
  lock
• 2:40
  up
• 2:40
  the
• 2:41
  store
• 2:41
  has
• 2:42
  the
• 2:42
  potential
• 2:42
  to
• 2:42
  be
• 2:42
  a
• 2:43
  real
• 2:43
  game
• 2:43
  changer.
• 2:43
  So
• 2:44
  there
• 2:44
  you
• 2:44
  go.
• 2:44
  Tech
• 2:45
  tech
• 2:45
  announcement
• 2:45
  of
• 2:45
  the
• 2:45
  year.
• 2:46
  Yeah,
• 2:47
  that's
• 2:47
  a
• 2:47
  good
• 2:47
  one.
• 2:47
  That's
• 2:47
  a
• 2:47
  good
• 2:47
  one.
• 2:47
  It
• 2:48
  also
• 2:48
  has
• 2:48
  a
• 2:48
  lot
• 2:48
  of
• 2:48
  backroom
• 2:49
  applications
• 2:49
  too,
• 2:49
  as
• 2:50
  you
• 2:50
  think
• 2:50
  about
• 2:50
  finding
• 2:51
  product
• 2:51
  quickly
• 2:51
  for
• 2:52
  employees
• 2:52
  too,
• 2:53
  over
• 2:53
  time.
• 2:53
  So,
• 2:53
  yeah,
• 2:53
  that's
• 2:54
  an
• 2:54
  interesting
• 2:54
  one
• 2:54
  to
• 2:54
  keep
• 2:54
  an
• 2:55
  eye
• 2:55
  on.
• 2:55
  All
• 2:56
  right,
• 2:56
  I'll
• 2:56
  go
• 2:56
  next.
• 2:56
  So
• 2:56
  for
• 2:57
  mine,
• 2:57
  mine
• 2:58
  this
• 2:58
  year
• 2:58
  was
• 2:59
  I
• 2:59
  thought
• 2:59
  the
• 3:00
  easy
• 3:00
  one
• 3:00
  to
• 3:00
  do
• 3:00
  was
• 3:00
  like
• 3:01
  a
• 3:01
  generative
• 3:01
  AI
• 3:01
  play,
• 3:02
  you
• 3:02
  know,
• 3:02
  like
• 3:02
  you
• 3:02
  could
• 3:02
  easily
• 3:03
  do
• 3:03
  something
• 3:03
  like
• 3:03
  that.
• 3:04
  But
• 3:04
  I
• 3:04
  didn't
• 3:04
  want
• 3:04
  to
• 3:04
  do
• 3:04
  that
• 3:04
  either.
• 3:05
  Plus
• 3:05
  I
• 3:06
  didn't
• 3:06
  know
• 3:06
  the
• 3:06
  exact
• 3:06
  application
• 3:07
  yet,
• 3:07
  which
• 3:07
  I
• 3:07
  think
• 3:07
  is
• 3:08
  something
• 3:08
  we've
• 3:08
  been
• 3:08
  talking
• 3:08
  a
• 3:08
  lot
• 3:09
  about
• 3:09
  on
• 3:09
  the
• 3:09
  show.
• 3:09
  The
• 3:09
  retailers
• 3:10
  don't
• 3:10
  know
• 3:10
  exactly
• 3:10
  what
• 3:11
  application
• 3:11
  is
• 3:11
  the
• 3:11
  best
• 3:12
  one
• 3:12
  yet.
• 3:12
  So
• 3:12
  for
• 3:13
  me,
• 3:13
  this
• 3:13
  one
• 3:13
  might
• 3:14
  surprise
• 3:14
  you.
• 3:14
  3.
• 3:15
  I'm
• 3:15
  going
• 3:15
  with
• 3:16
  marketplaces.
• 3:18
  Marketplace
• 3:18
  platforms.
• 3:20
  Walmart
• 3:20
  is
• 3:21
  killing
• 3:21
  it
• 3:21
  with
• 3:21
  their
• 3:22
  marketplace.
• 3:22
  Like
• 3:22
  it's
• 3:23
  driving
• 3:23
  a
• 3:23
  ton
• 3:23
  of
• 3:24
  their
• 3:24
  retail
• 3:24
  media
• 3:24
  growth.
• 3:25
  And
• 3:25
  then
• 3:25
  you
• 3:26
  saw
• 3:26
  companies
• 3:26
  like
• 3:26
  Lowe's,
• 3:27
  Macy's,
• 3:28
  Nordstrom's,
• 3:29
  they've
• 3:29
  all
• 3:30
  started
• 3:30
  to
• 3:30
  build
• 3:30
  their
• 3:30
  own
• 3:31
  versions
• 3:31
  and
• 3:31
  all
• 3:32
  for
• 3:32
  the
• 3:32
  very
• 3:32
  same
• 3:32
  reason.
• 3:32
  Right.
• 3:33
  You
• 3:33
  can
• 3:33
  expand
• 3:33
  the
• 3:33
  assortment,
• 3:34
  but
• 3:34
  it
• 3:34
  also
• 3:34
  gets
• 3:34
  you
• 3:34
  the
• 3:35
  ability
• 3:35
  to
• 3:35
  scale
• 3:35
  your
• 3:35
  retail
• 3:36
  media
• 3:36
  ad
• 3:36
  dollars
• 3:37
  much
• 3:37
  more
• 3:38
  efficiently.
• 3:38
  So
• 3:39
  with
• 3:39
  all
• 3:39
  the
• 3:39
  first
• 3:39
  party
• 3:40
  data
• 3:40
  that
• 3:40
  retailers
• 3:40
  have
• 3:41
  out
• 3:41
  there,
• 3:41
  I
• 3:42
  think
• 3:42
  you're
• 3:42
  starting
• 3:42
  to
• 3:42
  see
• 3:42
  that
• 3:43
  marketplaces
• 3:43
  are
• 3:43
  going
• 3:43
  to
• 3:44
  be
• 3:44
  the
• 3:44
  way
• 3:44
  that
• 3:44
  you
• 3:44
  help
• 3:45
  scale
• 3:45
  that
• 3:46
  retail
• 3:46
  media
• 3:46
  effort.
• 3:46
  So
• 3:47
  that's
• 3:47
  why
• 3:47
  marketplaces
• 3:47
  wins
• 3:48
  for
• 3:48
  me.
• 3:48
  David,
• 3:49
  close
• 3:49
  us
• 3:49
  out.
• 3:50
  All
• 3:50
  right,
• 3:51
  so
• 3:51
  mine
• 3:51
  dove
• 3:51
  still
• 3:51
  is
• 3:52
  on
• 3:52
  Chad's
• 3:53
  shrink
• 3:53
  is
• 3:54
  one
• 3:54
  of
• 3:54
  the
• 3:54
  biggest
• 3:54
  issues
• 3:55
  retailers
• 3:55
  are
• 3:55
  facing
• 3:56
  today.
• 3:56
  And
• 3:56
  frankly
• 3:57
  shrink
• 3:57
  in
• 3:57
  many
• 3:58
  situations
• 3:59
  is
• 3:59
  one
• 3:59
  of
• 3:59
  the
• 3:59
  reasons
• 4:00
  they're
• 4:00
  closing
• 4:00
  stores
• 4:01
  because
• 4:01
  they
• 4:01
  just
• 4:02
  can't
• 4:02
  control
• 4:02
  the
• 4:02
  shrink.
• 4:03
  And
• 4:03
  when
• 4:03
  your
• 4:03
  shrink
• 4:03
  is
• 4:04
  higher
• 4:04
  than
• 4:04
  your
• 4:04
  sales,
• 4:05
  it
• 4:05
  just
• 4:05
  becomes
• 4:06
  untenable.
• 4:08
  So
• 4:08
  this,
• 4:09
  this
• 4:09
  technology
• 4:09
  has
• 4:10
  not
• 4:10
  yet
• 4:10
  been
• 4:10
  fully
• 4:10
  rolled
• 4:11
  out.
• 4:11
  But
• 4:12
  the
• 4:12
  most
• 4:12
  effective
• 4:13
  way
• 4:13
  to
• 4:13
  prevent
• 4:14
  shrink
• 4:14
  is
• 4:14
  to
• 4:14
  lock
• 4:15
  stuff
• 4:15
  up.
• 4:16
  But
• 4:16
  locking
• 4:16
  stuff
• 4:17
  up
• 4:17
  is
• 4:18
  an
• 4:18
  awful
• 4:18
  consumer
• 4:19
  experience.
• 4:21
  In
• 4:21
  comes
• 4:21
  Walmart
• 4:22
  with
• 4:23
  if
• 4:23
  you
• 4:23
  have
• 4:23
  the
• 4:23
  app
• 4:24
  and
• 4:25
  you
• 4:25
  are
• 4:25
  a
• 4:25
  loyalty
• 4:26
  customer,
• 4:26
  you
• 4:26
  can
• 4:27
  open
• 4:27
  it
• 4:27
  yourself.
• 4:28
  I
• 4:28
  don't
• 4:29
  know
• 4:29
  exactly
• 4:29
  what
• 4:29
  it's
• 4:29
  called.
• 4:30
  The
• 4:30
  loyalty
• 4:32
  phone
• 4:32
  unlock
• 4:33
  for
• 4:33
  locked
• 4:33
  up
• 4:34
  goods
• 4:34
  in
• 4:34
  terms
• 4:34
  of
• 4:35
  theft
• 4:35
  prevention
• 4:35
  is
• 4:36
  I
• 4:36
  think
• 4:37
  the
• 4:37
  wave
• 4:37
  of
• 4:37
  the
• 4:37
  future,
• 4:38
  especially
• 4:38
  in
• 4:39
  high
• 4:39
  theft
• 4:39
  areas
• 4:40
  and
• 4:41
  will
• 4:41
  enable
• 4:42
  some
• 4:42
  stores
• 4:42
  to
• 4:42
  stay
• 4:43
  open.
• 4:43
  If
• 4:43
  we
• 4:43
  get
• 4:43
  widespread
• 4:44
  adoption
• 4:44
  that's
• 4:45
  my
• 4:45
  tech.
• 4:45
  Wow.
• 4:46
  Wow.
• 4:46
  So
• 4:46
  you
• 4:46
  like
• 4:46
  that
• 4:47
  idea,
• 4:47
  David,
• 4:47
  huh?
• 4:48
  That's
• 4:48
  interesting.
• 4:48
  And
• 4:48
  just
• 4:48
  for
• 4:48
  clarification,
• 4:49
  too,
• 4:49
  Walmart
• 4:50
  so
• 4:50
  far
• 4:50
  for
• 4:50
  those
• 4:50
  listening
• 4:51
  is
• 4:51
  only
• 4:51
  testing
• 4:51
  that
• 4:52
  with
• 4:52
  employees.
• 4:52
  They
• 4:52
  haven't
• 4:52
  rolled
• 4:53
  it
• 4:53
  out
• 4:53
  to
• 4:53
  customers
• 4:53
  yet,
• 4:54
  but
• 4:54
  people
• 4:54
  are
• 4:54
  hypothesizing
• 4:55
  that
• 4:55
  they
• 4:55
  could
• 4:56
  do
• 4:56
  that.
• 4:56
  But,
• 4:56
  David,
• 4:57
  you
• 4:57
  like
• 4:57
  that
• 4:57
  from
• 4:57
  a
• 4:58
  customer
• 4:58
  experience
• 4:58
  standpoint
• 4:59
  and
• 4:59
  an
• 4:59
  overall
• 4:59
  retail
• 5:00
  sales
• 5:00
  standpoint?
• 5:01
  Well,
• 5:01
  I
• 5:01
  think
• 5:02
  there's
• 5:02
  just
• 5:02
  places
• 5:02
  where
• 5:02
  you
• 5:03
  have
• 5:03
  to
• 5:03
  lock
• 5:03
  stuff
• 5:03
  up.
• 5:04
  There's
• 5:04
  organized
• 5:04
  retail
• 5:05
  crime.
• 5:06
  The
• 5:06
  only
• 5:07
  real
• 5:07
  way
• 5:07
  that
• 5:07
  has
• 5:08
  been
• 5:08
  proven
• 5:08
  to
• 5:08
  reduce
• 5:09
  that.
• 5:10
  You
• 5:10
  can't
• 5:10
  have
• 5:11
  a
• 5:11
  security
• 5:11
  guard.
• 5:11
  It
• 5:12
  is
• 5:12
  locking
• 5:12
  this
• 5:12
  stuff
• 5:12
  up.
• 5:13
  So
• 5:13
  in
• 5:13
  a
• 5:13
  world
• 5:14
  where
• 5:14
  that
• 5:14
  has
• 5:14
  to
• 5:14
  happen,
• 5:15
  I
• 5:15
  think
• 5:16
  having
• 5:16
  an
• 5:16
  app
• 5:17
  where
• 5:17
  the
• 5:17
  customer
• 5:17
  can
• 5:17
  do
• 5:18
  it
• 5:18
  themselves
• 5:18
  rather
• 5:18
  than
• 5:19
  wait
• 5:19
  for
• 5:19
  someone
• 5:20
  to
• 5:20
  come
• 5:20
  from
• 5:20
  the
• 5:20
  back
• 5:20
  room
• 5:21
  to
• 5:21
  do
• 5:21
  it
• 5:21
  for
• 5:21
  them
• 5:21
  is
• 5:22
  a
• 5:22
  much
• 5:22
  better
• 5:22
  customer
• 5:23
  experience.
• 5:23
  I
• 5:24
  also
• 5:24
  think
• 5:24
  there's
• 5:24
  a
• 5:24
  secondary
• 5:25
  benefit
• 5:26
  of
• 5:26
  driving
• 5:26
  people
• 5:27
  to
• 5:27
  your
• 5:27
  loyalty
• 5:27
  program,
• 5:28
  because
• 5:28
  if
• 5:29
  you,
• 5:29
  if
• 5:29
  you
• 5:29
  do
• 5:29
  it
• 5:29
  once
• 5:30
  or
• 5:30
  twice,
• 5:31
  waiting
• 5:31
  on
• 5:31
  someone
• 5:32
  like
• 5:32
  suddenly
• 5:32
  that
• 5:33
  if
• 5:33
  it's
• 5:33
  your
• 5:34
  corner
• 5:34
  store
• 5:34
  or
• 5:35
  the
• 5:35
  store
• 5:35
  that
• 5:35
  you
• 5:35
  shop
• 5:36
  the
• 5:36
  most,
• 5:36
  you're
• 5:37
  incentivized
• 5:37
  to
• 5:37
  join
• 5:38
  their
• 5:38
  loyalty
• 5:38
  program.
• 5:39
  So
• 5:39
  I
• 5:39
  think
• 5:39
  it's
• 5:39
  a
• 5:40
  two
• 5:40
  prong,
• 5:40
  reduced
• 5:41
  sh.
• 5:41
  Shrink,
• 5:41
  but
• 5:42
  also
• 5:43
  drive
• 5:44
  additional
• 5:45
  customers
• 5:45
  to
• 5:45
  your
• 5:45
  loyalty
• 5:46
  plan.
• 5:46
  Yeah.
• 5:47
  Wow.
• 5:47
  Yeah,
• 5:48
  it's
• 5:48
  a
• 5:48
  great.
• 5:48
  That's
• 5:48
  a
• 5:48
  great,
• 5:49
  great
• 5:49
  call
• 5:49
  because,
• 5:49
  yeah,
• 5:49
  we
• 5:50
  see
• 5:50
  a
• 5:50
  lot.
• 5:50
  We.
• 5:50
  And
• 5:50
  I
• 5:50
  see
• 5:51
  a
• 5:51
  lot
• 5:51
  of
• 5:51
  companies
• 5:51
  that
• 5:51
  are
• 5:52
  really
• 5:52
  talking
• 5:52
  about
• 5:53
  detection,
• 5:53
  but
• 5:54
  prevention
• 5:54
  is
• 5:54
  a
• 5:54
  whole
• 5:55
  nother
• 5:55
  ball
• 5:55
  game.
• 5:55
  So
• 5:55
  you
• 5:56
  like
• 5:56
  this
• 5:56
  on
• 5:56
  the
• 5:56
  prevention
• 5:57
  angle?
• 5:57
  All
• 5:57
  right,
• 5:58
  Chad,
• 5:58
  who,
• 5:58
  Who
• 5:58
  won.
• 5:59
  Who
• 5:59
  won
• 5:59
  the
• 5:59
  award
• 6:00
  here?
• 6:00
  Who
• 6:00
  takes
• 6:00
  home
• 6:00
  retail
• 6:01
  technology
• 6:01
  of
• 6:01
  the
• 6:02
  year?
• 6:02
  Oh,
• 6:03
  man.
• 6:03
  I,
• 6:03
  I
• 6:04
  continue
• 6:04
  to
• 6:04
  be
• 6:04
  the.
• 6:05
  You
• 6:05
  guys
• 6:05
  on
• 6:05
  your
• 6:05
  toes
• 6:06
  today.
• 6:08
  I
• 6:08
  mean,
• 6:09
  I,
• 6:09
  I
• 6:09
  like,
• 6:09
  I
• 6:10
  like
• 6:10
  David's
• 6:10
  of
• 6:11
  David
• 6:11
  Brown.
• 6:11
  All
• 6:12
  right,
• 6:12
  so
• 6:12
  I'm
• 6:13
  gonna
• 6:13
  go
• 6:13
  with.
• 6:13
  I'm
• 6:13
  gonna
• 6:13
  go
• 6:14
  with
• 6:14
  the
• 6:14
  invisible
• 6:14
  barcodes.
• 6:15
  All
• 6:16
  right.
• 6:16
  All
• 6:16
  right,
• 6:16
  Very
• 6:16
  nice.
• 6:17
  I
• 6:17
  love
• 6:17
  marketplaces,
• 6:18
  though.
• 6:18
  That
• 6:18
  is
• 6:18
  not.
• 6:18
  That's
• 6:19
  not
• 6:19
  an
• 6:19
  angle
• 6:19
  that
• 6:19
  I
• 6:19
  thought.
• 6:19
  Of
• 6:20
  for
• 6:20
  this
• 6:20
  question
• 6:20
  or.
• 6:21
  I
• 6:21
  know,
• 6:22
  I
• 6:22
  know.
• 6:22
  That
• 6:23
  was
• 6:23
  a
• 6:23
  good
• 6:23
  pick,
• 6:23
  Chris.