Latest / Power Players with Brian Sozzi
Why Reebok’s founder is taking on the new footwear trade war
Reebok co-founder Joe Foster and young entrepreneur Ben Weiss are looking to disrupt the status quo in the footwear industry by creating the Syntilay brand. The footwear brand began making AI-created sneakers earlier this year with no sizes and a $150 price tag, and is attempting to use its learnings to scale up its business model. Yahoo Finance Executive Editor Brian Sozzi talks on the Opening Bid Unfiltered podcast with Reebok co-founder Joe Foster and Syntilay CEO Ben Weiss. Foster co-founded Reebok in 1958 and exited the business in 1991. That’s after a stretch creating some of the…
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