When Your Brand Outgrows Your Business: Knowing When It’s Time to Evolve with Solveig Petch
In this episode, we sit down with Solveig Petch, a brand strategist and design expert with more than 20 years of experience working at the intersection of strategy and design.
Solveig has built her career around helping founders and established businesses identify the patterns, disconnects, and opportunities they often can't see because they're too close to their own business.
We explore what happens when a company grows but its brand doesn't grow with it and how that disconnect can quietly affect perception, positioning, customer trust, and long-term growth.
Solveig breaks down the…
The skinny
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