Former LVMH Exec Pauline Brown on Building Better Brands
Pauline Brown, the former chairman of North America for LVMH Moët Hennessy Louis Vuitton, reflects on her experience overseeing LVMH's portfolio of luxury brands in the company's largest market, and she offers insight into how high-end brands are faring in the changing retail landscape. After leaving LVMH in 2015, Brown joined the faculty of Harvard Business School, where she teaches a course she developed called "The Business of Aesthetics." On the podcast, she describes why a business that prioritizes aesthetics—and the human connection it establishes with its customers—will position it for…
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