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Why Ecommerce Signals Are Disappearing And What Retailers Must Do Next [Agentic Commerce Expert Series Part 3 of 4]
Today I dig into a major shift happening in retail media: the signals we’ve relied on for years are starting to disappear. As discovery moves upstream into AI and LLM-driven experiences, the traditional browsing journey is shrinking, and with it, the data retailers depend on. So what does that mean for the future of retail media?
In Part 3 of this Agentic Commerce Expert Series I’m joined by Amelia Van Camp from Mirakl, and we unpack why so many AI shopping assistants are falling short, what retailers are getting wrong in the race to adopt new tech, and how to design experiences that actually…
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