Why a Podcast Sells When Your Reels Don't

Getting Heard: The Daily Pod Shot · Sep 23, 2026 · 3m

When you picture recording a podcast, you picture a stage and a crowd. That's exactly why it feels so scary, and it's also completely wrong.

In this episode I want to change the picture in your head, because a podcast isn't a broadcast to thousands. It's one woman, on her own, with your voice in her ear while she drives or walks the dog, and that closeness is the whole reason it works.

I get into why a podcast sells when a reel never quite does, why trust is the thing that actually makes people buy, and why a few hundred women who feel like they know you beat thousands who half recognise your…