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PushBlack: Looking Back to Move Forward

In 2015, Julian Walker set out to fix the low turnout rates of Black voters. By listening to the community, he learned that people were lacking stories of Black liberation. If people better understood their past, perhaps they would feel more inspired to vote for their future.

Today, PushBlack is the nation’s biggest nonprofit media organization for Black Americans, reaching over 9 million people. For the past three election cycles, they have run the largest voter turnout programs in the digital space.

In today's episode we’ll learn from PushBlack’s strategy: to listen, evaluate, and come up…

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