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GO TEXAN Truly Significant Texans in Agriculture honors Messina Hof Winery's Paul (the 7th) Bonarrigo · GO TEXAN THE Truly Significant

0:01
Speaker 1: Hot in Texas. Found a process seed ride. It's how
0:06
Speaker 1: we look at risk. It is honestly boots.
0:11
Speaker 2: It's what we're wearing. Mosses. Yeah, we may ride no farm.
0:16
Speaker 2: It is soul rewarding branch. Should we do with pride?
0:20
Speaker 2: And we a sub ses. What's left is just styn.
0:30
Speaker 1: It's done. What you go say, it's no true.
0:37
Speaker 3: Sign And welcome back to truly significant Presents, Go Texan
0:44
Speaker 3: Podcast and we are continuing our series here at the
0:48
Speaker 3: Texas Wine and Greg Grows Association convention here in San Marcos.
0:52
Speaker 3: And just a couple of notes on the Texas Wine
0:56
Speaker 3: and Greg Grower Association. Their mission is to promote the
0:58
Speaker 3: production and appreciation premium grapes and fine wines from Texas
1:03
Speaker 3: and to represent a unified state industry with common marketing,
1:08
Speaker 3: governmental and educational goals. Did you know that Texas is
1:11
Speaker 3: the site of the first vineyard established in North America
1:14
Speaker 3: by Franciscan priest around sixteen sixty two. As European settlers
1:20
Speaker 3: followed the development of mission outposts, they brought more grapevine cuttings,
1:25
Speaker 3: further developing the industry through the eighteen hundreds. Today, Texas
1:29
Speaker 3: has more than fourteen thousand vineyard acres and has more
1:34
Speaker 3: than seven hundred active winery permits. It contributes more than
1:38
Speaker 3: twenty four billion dollars in economic value to the state
1:41
Speaker 3: of Texas and employees one hundred and thirty six thousand,
1:45
Speaker 3: seven hundred full time jobs.
1:48
Speaker 4: What an industry.
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Speaker 5: And we have got a great next guest. It's Paul Bonerigio.
1:54
Speaker 5: He is from Messina Hoff Brian, Texas, and he and
1:59
Speaker 5: his wife took over the leadership of Messina Hoff from
2:04
Speaker 5: Paul and Merrill. Mom and dad and Paul is number
2:08
Speaker 5: seven in this great lineage of Paul's that have led
2:12
Speaker 5: the Messina Hoff organization.
2:15
Speaker 3: Enjoyed this conversation with Paul.
2:21
Speaker 4: We're back with Paul.
2:23
Speaker 6: Anyway, that was the coolest time to be with your
2:26
Speaker 6: mom and dad. And there is they just spill and
2:30
Speaker 6: bleed legacy and what's what really matters for the future.
2:36
Speaker 4: And when I grow up, I want to be like
2:38
Speaker 4: now questions when am I gonna girl?
2:43
Speaker 7: Well, I think part of it is being you know,
2:45
Speaker 7: one of the things that my parents are so amazing.
2:47
Speaker 7: They're they're very they're very positive, optimistic, you you know,
2:51
Speaker 7: they're there's so much high energy, so I think part
2:54
Speaker 7: of the thing is that they maybe haven't even grown
2:56
Speaker 7: up yet in some ways.
3:00
Speaker 6: And walked away from there, going there is not a
3:03
Speaker 6: square inch of the wall in her kitchen for another plate. Well,
3:10
Speaker 6: I say that lovingly.
3:12
Speaker 7: So, you know. So in two thousand and thirteen we
3:17
Speaker 7: transitioned a big portion of the business. In twenty fifteen
3:19
Speaker 7: we finished that process. So they've kind of been retired
3:21
Speaker 7: since twenty fifteen, and so they've had the opportunity to
3:24
Speaker 7: travel quite a bit. And everywhere they go, you know,
3:27
Speaker 7: they leave a piece of themselves, but they bring a
3:29
Speaker 7: piece back, and so all through their house and everything
3:33
Speaker 7: they have little relics and pieces that they brought back
3:35
Speaker 7: from Italy and Spain and France and Georgia and everything
3:39
Speaker 7: all over. So it's a fun journey the there and
3:43
Speaker 7: they do it together and they just have such a
3:45
Speaker 7: special relationship.
3:47
Speaker 4: They really do. Just precious.
3:49
Speaker 6: See that bodcus behind there, that is a one of
3:52
Speaker 6: a kind vodchas My dad bought the bone the mold
3:57
Speaker 6: to it.
3:58
Speaker 4: I was going to give them one, but there's no
4:02
Speaker 4: it's gonna have to go on one of the tasting rooms.
4:05
Speaker 7: Yeah, exactly.
4:06
Speaker 6: Anyway, tell me about your family and what expectations you
4:12
Speaker 6: put on the next generation to take over if they
4:16
Speaker 6: want to.
4:18
Speaker 7: So, you know, just to I think you talked to
4:21
Speaker 7: my parents about. But our tradition starts back in with
4:26
Speaker 7: Sena Sicily and that's where the von Rigo family made wine.
4:29
Speaker 7: So I'm the seventh generation Paul Bonnrigo. So each the
4:32
Speaker 7: firstborn son in every year every generation is named Paul,
4:35
Speaker 7: and they're supposed to take over the wine for the generation. Now,
4:38
Speaker 7: my grandfather immigrated to the US, and that tradition carried
4:43
Speaker 7: on with my dad whenever he opened up the winery, Bryan,
4:47
Speaker 7: and so you know, I've always taken that tradition very seriously.
4:51
Speaker 7: Now I'm an only child, and so there really wasn't
4:54
Speaker 7: you know, much of a choice there. But uh, I
4:59
Speaker 7: always felt like I went off and was in the
5:02
Speaker 7: Marine Corps for a time and then I came back
5:04
Speaker 7: in twenty ten.
5:05
Speaker 4: Thanks for your service.
5:06
Speaker 7: So but but I always knew that I wanted to
5:08
Speaker 7: come back to be a part of the family business.
5:10
Speaker 7: It's something that's very special to me. But something I
5:12
Speaker 7: always give my parents credit for. First of all, they
5:16
Speaker 7: always supported me in whatever decision I was going to
5:18
Speaker 7: make so they didn't put a lot of pressure. There
5:21
Speaker 7: was an underlying expectation of course with the with the tradition,
5:25
Speaker 7: but they didn't. They allowed me to kind of go
5:27
Speaker 7: off and do what I needed to do and then
5:28
Speaker 7: come back. And so I try to have a similar
5:31
Speaker 7: mentality with our kids. So we have two kids. We
5:33
Speaker 7: have Sophia Marie Bonnerigo and Paul Anthony barn Rigo. And
5:38
Speaker 7: and Sophia is fifteen about to be sixteen and Paul
5:41
Speaker 7: Anthony is thirteen about to be fourteen. I've we've involved
5:46
Speaker 7: with them with the business from a very young age.
5:47
Speaker 7: So they've worked out in the vineyard with me and
5:49
Speaker 7: my parents and my daughter Actus actually, so she has
5:53
Speaker 7: she has an interest in wine from a sensorial perspective.
5:57
Speaker 7: And then we let them, you know, smell and tape
6:00
Speaker 7: some because we want to we want them to learn
6:02
Speaker 7: right And she seems to be fascinated by it. But
6:04
Speaker 7: she actually appracticed with me as a kind of my
6:07
Speaker 7: assistant winemaker shored up during harvest when she's out of school.
6:11
Speaker 7: Uh And and my son is now doing similar so
6:14
Speaker 7: they have a fascination with it. I do I know.
6:17
Speaker 7: Once again, like similar to my parents. I want to
6:20
Speaker 7: allow them to do what they feel led to do.
6:23
Speaker 7: But I hope that both of them will be involved
6:26
Speaker 7: with the business eventually and a kind of a deeper level.
6:31
Speaker 7: But only time will tell, you know, we'll see what happens.
6:33
Speaker 7: But both of them have a good business sense. Sophia
6:37
Speaker 7: is an f FA, so she's in the agricultural community
6:39
Speaker 7: good and she wants to go to the college that
6:43
Speaker 7: has an agricultural program. So we'll kind of see see
6:46
Speaker 7: what happens. She's very marketing central, though she likes she
6:49
Speaker 7: likes more of the business side of agriculture advice that
6:52
Speaker 7: the culture of it.
6:54
Speaker 6: Yeah, has it dawned on you and Karen that you
6:59
Speaker 6: are in You're not in the wine.
7:03
Speaker 4: Industry or beverage industry, you're in the community.
7:05
Speaker 7: Instruct Yes, absolutely, I mean in terms of like the
7:10
Speaker 7: way that we try to engage with our customers, we
7:13
Speaker 7: try to engage with industry partners. Yeah, it's all about
7:17
Speaker 7: I mean, like our model has joined the family and
7:19
Speaker 7: we try to actually play that out in the way
7:21
Speaker 7: in which we engage with people. Because I think, you know,
7:24
Speaker 7: and it could be a piece of our Italian roosts
7:26
Speaker 7: because Karen's family also does have a piece a piece
7:29
Speaker 7: of it that comes from Italy as well. But I
7:33
Speaker 7: think that the idea of trying to come together and
7:36
Speaker 7: work for a common cause is something that's very important.
7:38
Speaker 7: But it's the same thing with customers too. I mean,
7:40
Speaker 7: making them feel that you're a lot more than just
7:43
Speaker 7: an experience or a product your community to join and
7:46
Speaker 7: be a part of. And that makes them want to
7:49
Speaker 7: go out and talk about Texas wine and get other
7:51
Speaker 7: people to also fall in love with the wine. So
7:53
Speaker 7: that's wrung. My parents are great at that. That's something
7:56
Speaker 7: that they've always been very good at, is making people
7:58
Speaker 7: feel like they're a part of something they do.
8:03
Speaker 6: On March the nineteenth, we are honoring Porter Garner the third,
8:12
Speaker 6: the director of the Former Students Association. And when I
8:18
Speaker 6: start to connect all the dots of meeting you and
8:22
Speaker 6: your mom and dad and Karen and Border and then
8:26
Speaker 6: all the aggies that are associated with it, and then
8:28
Speaker 6: this young fellow walks up against Okay, I'm went to
8:33
Speaker 6: see and you go inside the Texas Department of Agriculture
8:39
Speaker 6: and the communications director's assistant said.
8:44
Speaker 4: You're going to see them. I said, what do you
8:46
Speaker 4: want me?
8:46
Speaker 6: To bring you this is that's where my Aggie ring
8:50
Speaker 6: day took place. So connect the dots at seven hundred
8:56
Speaker 6: and fifty thousand living former ag are your community, Yeah,
9:03
Speaker 6: because we belong to you first, and you know that
9:07
Speaker 6: we're we all breathe the same aggy air and have marine.
9:10
Speaker 4: Blood and all that.
9:11
Speaker 6: So there's some it makes you wonder, ye business you're in.
9:16
Speaker 7: Well, so it's funny you mentioned that one of the
9:18
Speaker 7: things that so twenty twenty seven will be our fiftieth.
9:22
Speaker 4: Anniversary and congratulates.
9:25
Speaker 7: One of the one of the themes that we are
9:28
Speaker 7: leaning into is the concept of a family or reunion
9:32
Speaker 7: and one of the so we have a partnership with
9:33
Speaker 7: the former student, I'll be there. Well, we want part
9:37
Speaker 7: of it, and this is a great opportunity to talk
9:39
Speaker 7: about this. We want to connect with all of those
9:42
Speaker 7: Aggies over the last fifty years that have come to
9:46
Speaker 7: Messina Haff, experienced Messina Hoff and then gone off to
9:49
Speaker 7: do great things. To be able to tell their story
9:52
Speaker 7: about how they connected with us, and you know, while
9:55
Speaker 7: they were there, try the wines and whatever and what
9:57
Speaker 7: you know, and kind of get an idea of what
9:58
Speaker 7: they're doing now. So We've only just begun to kind
10:01
Speaker 7: of put that concept together. But I that would be
10:03
Speaker 7: such an amazing thing to be able to hear that
10:05
Speaker 7: because all the time when we're in the market and
10:07
Speaker 7: we talk to people like, oh, yeah, I got married
10:10
Speaker 7: at your place thirty years ago and that was my
10:12
Speaker 7: first wine experience.
10:13
Speaker 6: There's so many cool stories, unbelievable. Just engage with our brand.
10:18
Speaker 6: You're right on it because you are. That's the through
10:20
Speaker 6: line now, is the It's the engagement that we had
10:24
Speaker 6: at Messina Hoff and it's something that is so endearing.
10:30
Speaker 6: And you are there now and Lakeway is no longer
10:33
Speaker 6: there or any of the other places we used to
10:35
Speaker 6: go to, the Dixie Chickens there, but it's.
10:37
Speaker 4: Not it's not endearing, not to me.
10:43
Speaker 7: It's gone through a little change as well.
10:45
Speaker 4: Yeah, where's Loopos? And then I go back on that.
10:50
Speaker 6: I lived in Davis, Gary and we'd go to the
10:53
Speaker 6: the hammer of place is called no Offense, called the
10:56
Speaker 6: Slut Hunt, and it was open on Saturday night, Sunday night.
11:00
Speaker 4: That's when the.
11:02
Speaker 6: Sabisa wasn't o but first wine experience, I mean, coming
11:09
Speaker 6: from Sherman, Texas, which was dry and ninety nine percent Baptists.
11:13
Speaker 6: We had Boone's Farm is our experience coming to A
11:16
Speaker 6: and M and so it's you're on it now. Porter
11:21
Speaker 6: thinks that we should not be writing about truly significant
11:26
Speaker 6: aggies and he said, look at your line on your book.
11:29
Speaker 6: It says big hearted. Make the title of your book
11:32
Speaker 6: big hearted Aggies. That's what the book's going to be about.
11:34
Speaker 6: Your mom's Oh yeah. So it's all we're doing is
11:39
Speaker 6: we're both going on the same right the next narrative
11:42
Speaker 6: and celebrate and build community and focus on people uplifting others.
11:49
Speaker 4: And that's what you guys do.
11:50
Speaker 6: So it's yes, you're at Twigger today along with everybody else.
11:55
Speaker 6: But maybe this should be the Hospitality Community Building Convention.
12:01
Speaker 4: Rename it.
12:03
Speaker 7: Well, you know, so this conference we announced our partnership
12:07
Speaker 7: with the Texas Restaurant Association because Texas Wine and the
12:10
Speaker 7: Texas Restaurants are such a such, so closely connected, like
12:14
Speaker 7: you're talking about, and our hope is to be able
12:17
Speaker 7: to bridge that relationship and be able to use that
12:21
Speaker 7: as a pathway to touch more customers and introduce them
12:24
Speaker 7: to Texas Wind.
12:25
Speaker 4: There you go, food and wine.
12:27
Speaker 7: So it's our passion. We love it.
12:30
Speaker 6: The irony of that is that the tr A is
12:37
Speaker 6: the gate to local businesses in Texas scaling and you
12:46
Speaker 6: go to the majority of restaurants in Austin and you say,
12:50
Speaker 6: what are your Texas wines? And the waiter waitresses like,
12:55
Speaker 6: what are you talking about? We have wines in Texas,
12:59
Speaker 6: and or they somebody in the distribution chain has not
13:05
Speaker 6: done a good job of selling like they did California
13:09
Speaker 6: wines are French wines, so there was there's some there's
13:13
Speaker 6: an obstacle there. So I hope beyond their mere presence
13:18
Speaker 6: at this convention, somebody gets the word out and act.
13:22
Speaker 6: They actually have a call to action about with the reps,
13:27
Speaker 6: get the get the products in distribution.
13:31
Speaker 7: Well, so the the what I would say to that is,
13:35
Speaker 7: I actually think so distribution channels in the in the
13:39
Speaker 7: traditional sense are very limiting in terms of a wineries ability,
13:44
Speaker 7: especially small wineries, ability to be sold because these these
13:49
Speaker 7: distributors represent a broad range of different wines hundreds, yeah,
13:53
Speaker 7: and and there's not a lot of them, and so
13:56
Speaker 7: that is somewhat of a choke point. What I am
13:59
Speaker 7: encouraging the Texas Winery is to take advantage of these
14:02
Speaker 7: opportunities for the restaurant association is to look regional. I mean,
14:06
Speaker 7: wine is a regional product. It represents where the grapes
14:09
Speaker 7: are grown, where the wine is made. And we have
14:13
Speaker 7: the as a Texas winery, you're allowed to sell directly
14:15
Speaker 7: to Texas restaurants and so there's a major opportunity as
14:20
Speaker 7: a restaurant tour to look at the wineries in your
14:23
Speaker 7: area and connect directly with them. Yeah, and that's so
14:27
Speaker 7: that goes a lot deeper than just a sales channel.
14:29
Speaker 7: It's a relationship and the winery can then tell their
14:32
Speaker 7: story and help the restaurants to sell their product. So
14:34
Speaker 7: it's a win win. It's a relationship building vice just
14:37
Speaker 7: a sales channel. Now there's some of us. So there's
14:40
Speaker 7: only about I think at this point in like the
14:42
Speaker 7: traditional distribution network. I think there's only about fifteen or eighteen.
14:48
Speaker 7: Keep in mind, there's like almost nine hundred Texas wineries
14:51
Speaker 7: and there's there's only maybe like twenty that are in
14:54
Speaker 7: a traditional distribution channel. But there's a lot more that
14:57
Speaker 7: are doing some self distribution in their in their area
15:00
Speaker 7: around their winery. And so we're blessed to be able
15:02
Speaker 7: to have that presence on a state wide level, and
15:05
Speaker 7: you know, the hope would be is you have more
15:06
Speaker 7: and more wineries that get into that. But as a
15:09
Speaker 7: starting point, it's good to have a foundation. I mean,
15:12
Speaker 7: like one of the reasons why my parents were so successful.
15:14
Speaker 7: So they went into distribution in the eighties, but it
15:17
Speaker 7: was all self distribution and the Brian Caused Station market
15:21
Speaker 7: was their backbone and they sold the vast majority of
15:24
Speaker 7: their wines through the stores and in the market and
15:27
Speaker 7: the restaurants. They're so supportive and no matter where they went,
15:31
Speaker 7: they always had that strong basis support there in Brian
15:34
Speaker 7: Cause Station. So you know, it's important to have that
15:37
Speaker 7: basis to be able to grow.
15:39
Speaker 4: It is okay not circle back to what when is
15:42
Speaker 4: this celebration occurring?
15:44
Speaker 7: Well, twenty seven, So that we're gonna we're gonna spread out.
15:47
Speaker 7: We're gonna do events, We're gonna do lots of We're
15:49
Speaker 7: gonna do some specialty products and programs. We're gonna do
15:54
Speaker 7: stuff in the hostale market too. So we're gonna try
15:56
Speaker 7: to make it a really big deal because you only
15:58
Speaker 7: get you only get one to fiftieth and you know,
16:00
Speaker 7: my parents are you know there when we did our
16:04
Speaker 7: fortieth anniversary We didn't realize what we were tapping into,
16:08
Speaker 7: but we dug into some of the archives, pulled out pictures, stories,
16:13
Speaker 7: newspaper articles and stuff that they that they had done
16:15
Speaker 7: over the years. And we can go so much deeper
16:20
Speaker 7: on that because that stuff was just things that we
16:23
Speaker 7: had stored up. When you start digging into the stories
16:25
Speaker 7: that people have to tell about their connection with the brand,
16:28
Speaker 7: man that there is an exponential amount.
16:31
Speaker 4: You know.
16:31
Speaker 7: What I would love to make is almost like a
16:32
Speaker 7: scrapbook of all the memories that people have connected to
16:36
Speaker 7: our brand and be able to be able to showcase
16:39
Speaker 7: just how cool it is.
16:40
Speaker 6: Yeah, that you're you should really consider a film documentary
16:44
Speaker 6: coming in. And this is echoing what you were saying.
16:49
Speaker 6: But if the Yeehaws from North Texas, like many that
16:55
Speaker 6: went to College Station for school and the Sinahoff was
16:59
Speaker 6: our first taste first may be a word that you
17:04
Speaker 6: bolster with this reunion because it was.
17:08
Speaker 4: First exposure to something cultural.
17:12
Speaker 6: And now Carl and I have been to one hundred
17:16
Speaker 6: and eight countries and I think every country in the
17:18
Speaker 6: world that.
17:19
Speaker 4: Produces Yeah, and where did it start, mister exactly?
17:26
Speaker 6: You know, So it's a it was that little plant
17:29
Speaker 6: that the way a university is supposed to work is
17:32
Speaker 6: turn out students that have some universal of some global perspective.
17:38
Speaker 4: And that's what A and N did because I can't
17:40
Speaker 4: remember anything.
17:41
Speaker 6: Of that other than it was a red book and
17:44
Speaker 6: I hated the professor when I struggled, But it was
17:48
Speaker 6: those other things that were.
17:49
Speaker 4: Soone rich and so good for you.
17:51
Speaker 6: Okay, So keep us fuss on that and we will
17:53
Speaker 6: do everything we can to promote that with the aggies
17:56
Speaker 6: to get to Just give me a date.
17:59
Speaker 7: And we'll do that, okay, absolutely.
18:00
Speaker 6: Okay, And ask for your wife, if you can capture
18:03
Speaker 6: before this thing finishes today, would be great to get
18:07
Speaker 6: her perspective on life as well. And now I've got
18:11
Speaker 6: enough to You've loaded my gun so I can ask
18:14
Speaker 6: you something.
18:15
Speaker 4: What are you doing for your kind of question?
18:17
Speaker 6: But the final question for you, though, give give such
18:21
Speaker 6: a given inspirational word the next generation great growers and
18:26
Speaker 6: wine makers about why this is a wonderful profession with
18:32
Speaker 6: a purpose and an intention and to make profit.
18:37
Speaker 7: Well, I think you know, wine is a fascinating industry
18:40
Speaker 7: just because of it's so multidimensional. It is art and
18:44
Speaker 7: craft and so like you are combining science and are
18:47
Speaker 7: together to be able to make a product where you
18:49
Speaker 7: connect with the community. There are very few businesses where
18:54
Speaker 7: you can follow it easily from the ground to the
18:58
Speaker 7: glass to the customer. And it is so rewarding to
19:02
Speaker 7: be able to connect with people and be a part
19:04
Speaker 7: of celebration. Whine is, you know, whine is served at
19:07
Speaker 7: the point of people coming together for celebration for things,
19:11
Speaker 7: for being able to connect with each other and to
19:14
Speaker 7: be able to be the catalyst that helps that to be.
19:17
Speaker 7: It's a It is something that can give you a
19:19
Speaker 7: lot of fulfillment in your work. And when you look
19:21
Speaker 7: at the decades of work that have been put into
19:25
Speaker 7: building the Texas industry and the pioneering spirit that we
19:28
Speaker 7: have and the opportunities so and I always kind of
19:32
Speaker 7: poke fun at this so when I get presentations about
19:34
Speaker 7: because Karen and I do a lot of wine education
19:36
Speaker 7: in general, people don't realize how big Texas is. If
19:40
Speaker 7: you if you lay Texas over Europe, we take up
19:44
Speaker 7: a gigantic chunk of the land mass that would be
19:48
Speaker 7: in that region. There are so many areas of Texas
19:51
Speaker 7: that are potential for grip growing, that are potentially for
19:54
Speaker 7: potential for the future growth of our industry. I think
19:57
Speaker 7: we need to continue to see ourselves where we are winning.
20:01
Speaker 7: We're winning competitions all over the world, but we're also
20:04
Speaker 7: in a phase where there's still so much to be done.
20:07
Speaker 7: So the next generation needs to be that story of
20:10
Speaker 7: the future of our industry because we have not even
20:14
Speaker 7: gotten close to writing the future story of what we
20:17
Speaker 7: can do. So they need to be a part of it.
20:19
Speaker 7: And we are so excited when we see people that
20:23
Speaker 7: they get excited at a young age about being a part.
20:25
Speaker 4: Of the industry. Amen that is great.
20:28
Speaker 6: And for all you Aggie's out there and or going
20:31
Speaker 6: to Texas Tech or Charlton or maybe some other viticultural schools,
20:37
Speaker 6: think about the plant science side of it while you're
20:42
Speaker 6: in high school.
20:42
Speaker 4: Start early.
20:44
Speaker 6: Don't go leaping into an m and expect for there
20:47
Speaker 6: to be some epiphany. I'm not suggesting you start drinking
20:51
Speaker 6: wine early, however, maybe that will light you up. And
20:57
Speaker 6: I would also say for those that are blessed enough,
21:00
Speaker 6: do travel overseas in France and Germany and Italy and
21:04
Speaker 6: see how wine is a part of their life, not
21:09
Speaker 6: just a beverage, and how healthy people are because they
21:13
Speaker 6: drink wine every day, and they're thin, and they're physically fit,
21:18
Speaker 6: and they're emotionally and mentally acute.
21:21
Speaker 4: So it's a there's so many benefits to it.
21:24
Speaker 6: So I think we're headed to a wine renaissance based
21:27
Speaker 6: on what I heard this morning, and I hear you know,
21:31
Speaker 6: you walk around the showroom and you hear the highs
21:34
Speaker 6: and lows based on the age and all that. But
21:37
Speaker 6: this isn't going away.
21:38
Speaker 4: This is look at the linear regression.
21:42
Speaker 6: Assumption of wine over one hundred years, so this is
21:46
Speaker 6: it's also positive, So just think about this industry people
21:50
Speaker 6: next generation.
21:52
Speaker 4: Thanks sir, it was great, appreciate it. Okay, be well,
21:59
Speaker 4: thank you.
22:00
Speaker 8: Thank you for joining us on this Go Texan podcast.
22:03
Speaker 8: We thank Commissioner Sid Miller and the team at the
22:06
Speaker 8: Texas Department of Agriculture for their support, and we urge
22:09
Speaker 8: you to support the Texas wine industry and the hundreds
22:13
Speaker 8: of wineries and thousands of great growers out there in
22:16
Speaker 8: our state. When dining out, consider ordering Texas wines and
22:21
Speaker 8: remember Texas agriculture truly matters and our wine industry is
22:26
Speaker 8: robust because of you. This show is produced in connection
22:30
Speaker 8: with the Texas Department of Agriculture. The original music is
22:34
Speaker 8: from tsb rocks dot Com, the truly significant band Until
22:38
Speaker 8: next time, Go Texan five.
22:42
Speaker 1: Of Texas found across the state.
22:45
Speaker 2: Right. It is how we're looking in brisk It.
22:49
Speaker 1: Is an Opta books, is what we're wearing.
22:53
Speaker 2: Horses yea, we may ride no farm it is so
22:57
Speaker 2: rewarding French?
22:58
Speaker 4: Should we do it?
23:00
Speaker 2: And we a sun?
23:03
Speaker 8: Say?
23:06
Speaker 2: What's like this?
23:07
Speaker 1: Just empty nails. It's not what you are say
23:16
Speaker 2: It's going true signs