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Protein's New Era

Welcome back to another episode of The Curious Consumer!

This is our part 2 episode of our dive into protein. If you haven’t watched our first one, you can check that out here!

Protein isn’t just for bodybuilders anymore. It’s everywhere. It’s in your cereal, your ice cream, even your condiments. I know. 🥣🍦🥨

This week on The Curious Consumer, we’re diving deep into the “protein-ification” of America. From wild grocery store finds to hot takes from real listeners, we’re breaking down why everyone’s obsessed, what’s actually healthy, and which trends might be here to stay.

💬 Is protein a trend…

The skinny

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