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How does content help guide the buyer’s journey? | Adam Sockel, Senior Content Marketing Lead, Orum
Most B2B teams treat content as a marketing tool, but its real job is to guide trust through every stage of the buyer’s journey.
In this episode of Straight to Voicemail, Rachel Downey talks with Adam Sockel, Senior Content Marketing Lead at Orum. With 17 years in the field, Adam shares how content builds awareness, educates prospects, and strengthens customer relationships long after the deal closes.
You’ll learn:
How to use content to build trust from awareness to renewal
Why data-driven storytelling gives your brand credibility
How post-sale content deepens relationships and drives…
The skinny
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