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How the Founder of Bead It Wear It Love It Strung Copper, Crystal and Pure Nerve Into 100,000 Orders
What happens when a video hits 54 million views and the sales barely move? Tiffany Mims knows firsthand, and she’d have traded every view for a dollar.
Tiffany grew up in poverty, watching her grandmother stretch one check from the first of the month to the next. Today she’s a mother of seven and the founder of Bead It Wear It Love It, a handmade jewelry brand with more than 100,000 orders shipped, self-funded from day one.
In this episode, host Claire Howard and Tiffany talk about:
Turning jewelry made for herself into a full-time business as the first entrepreneur in her family
Why viral…
The skinny
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