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Exploring Shoppable Videos: Transforming B2B Sales and E-Commerce for Managed Services Providers with Eitan Koter
In this episode of The Business of Tech, host Dave Sobel engages in a thought-provoking discussion with Eitan Koter, CEO of Vimmi, about the evolving landscape of e-commerce and the rise of shoppable video. Koder emphasizes the necessity for managed services providers and IT services companies to adapt to the changing market by integrating e-commerce solutions that allow customers to purchase directly online. He highlights the growing trend of social commerce, driven by platforms like TikTok, which is reshaping how consumers interact with brands and make purchasing decisions.
Koter explains…
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