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If You Want To Start Your Own Business This Fifteen-Minutes Will Help · Conversations: Special Guests with Preston Scott

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Quick Moving Tuesday. Good to be with you this Morning Show fifty one forty
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eight of The Morning Show with Preston scott On Preston, He's Grand Allen.
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Great to be with you, friends, ruminators, near and far. However,
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wherever you are listening to us from, thanks so very much for sharing
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your time with us. We greatly appreciate it. We are humbled by the
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fact that you choose to hang out for a while each and every day,
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and have for a long time now, and in part it's because we have
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this knack of finding great guests. And I am excited to talk with David
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Williams. The website is book David Williams dot com. It is National Small
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BusinessWeek and Dave is a He's a Florida guy. He's an entrepreneur, founder
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of Team Hired, as well as the fifteen gree Academy. He's been featured
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in I mean all over the cable networks, all the publications, all the
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trades and David, welcome to The Morning Show. How are you sir?
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I'm doing excellent? How about yourself? Thank you so much for having me
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today. It's my pleasure. It's a great topic because I think now more
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than ever. Certainly COVID put it on steroids, but more and more people
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are looking at starting their own business. So being an entrepreneur, you've got
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a vast amount of experience in this How different is it now to try to
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start a business than it was when you started? No, I think now
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honestly, you know, the one blessing in the silver lining that came out
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of COVID, I think there's more opportunity in abundance than ever before before because
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COVID created a whole new subset of problems, and those problems need solutions to
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them. And in this new virtual world that we're living in, I think
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there's more business opportunity than ever Is that kind of a good start karting point
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for any business is to find that niche. Yeah, I think it's finding
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that niche. I think finding that problem that you solve, and I think,
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you know, a combination of having a good motivation. You know,
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that's how I started, you know, kind of my my long story short,
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I was a store manager at I was a store manager at certain city
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in two thousand and nine. When I started one off of work on disability,
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was told I was going to be on disability for life. I fought
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through those challenges, came back to work, was broke, and I had
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to find a solution. Knew I couldn't work in retail anymore with my health
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condition. So then the liquidators were selling all the merchandise. I had a
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friend of the family and the insurance business. Decided I was going to start
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my first insurance agency, and the liquidators were selling all the merchandise, pennies
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and the dollar. I took the last seven grand in my name out of
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my four oh one K, bought up about seventy eighty grand worth of merchandise,
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resold it online, paid off my debt, raised the capital for my
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first insurance agency, and we scaled it to a twenty two million dollar operation
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nine years later, and I exited that first one and started these other ventures.
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So your springboard to that first business venture for yourself wasn't even remotely related
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to where you wanted to go. No, I had no idea. God
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was. God was closing one door by force. And you know, that's
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how I really started to look at challenges in my life because I started that
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one moment in my life, Hey, God, why are you doing things
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for me or to me? Like this, but I realized he was doing
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them for me. On the other side of every single challenge was the next
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best phase of my life. And now I try to look at challenges through
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those lenses that the next best part of life is right on the other side
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of solving that challenge. If you when you sit down and talk with people,
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and sometimes I would imagine it's small, you know, somewhat intimate gatherings
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where you just got friends and they've got a friend who is just kind of
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curious about how you've done what you've done. Other times there are these big
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seminars that you're doing and conferences and conventions. How do you help someone to
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herman that they're in a place where they need to take this step or is
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that something you can even lead anybody to? Yeah, well, I think
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it's I think some people know that right. And what stops us in life
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it's fear, all right, more times than not. And I think you
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can define fear one of two different ways. That can be forget everything and
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run or face everything and rise. And I think it's when we step on
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the other side of fear, we have the right knowledge, we have the
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right mentors, and you couple that with taking action. I think that's the
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recipe for the start of any good business. The Morning Show with Preston Scott's
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what what do you do on Freedom? I used Radio one hundred point seven
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w the UFLA. He's a dad, he's an entrepreneur, founder and our
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guest. That of course is most important. David Williams with us this morning
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on the Morning Show. David, are the are the fundamentals of of making
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the decision to go into business? Do they vary in terms of initial steps
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based on the type of business or are there commonalities that are shared? Yeah.
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I think there's a lot of commonalities that are shared, right because they're
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the same basic principles that you got to do. You got to find that
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right niche. I think one right one that's going to be I'm a big
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fan of finding a nine out of ten offer, and what does that mean?
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Like something if I offer that to ten different people, there's going to
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be nine of them that are highly interested in that product? I think or
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service. I think too often we have people going out there with a product
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or service. Is there's not enough need for us? I think it's having
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the right solution first and foremost, going after that right niche and then really
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coming in again, finding knowledge, finding the mentor, and putting in the
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work. And it's that same formula kind of any business that I've found being
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a serial entrepreneur myself, it's been that same formula of business to business that
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I've stepped into. One of the things, and I've got maybe a few
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years on you, David, but one of the things I've observed as as
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just someone who's watching life, and it's kind of what I do for a
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living. I read and I watch what's going on in culture is I've observed
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that that many of the younger people of today, the people that are most
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likely to start businesses. While there are some real successful examples, there's still
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a lot of people that have never heard the word no. They weren't raised
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to kind of fail, if you will, to come in third or fourth
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and not win a prize, and they struggle dealing with that. How do
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you help someone that's in this age group of wanting to be an entrepreneur but
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they've never fashioned that armor to take no no. I think what that what
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really comes in handy for me. There is mental reframing, so understanding that
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those nose those failures, those challenges is all part of the process, because
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I don't think you can do anything great in life without failure, right,
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And that it's the failure in those moments that teach us the lessons that we
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need to learn to really embrace the process to have a successful business. So
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when we don't look at it necessarily as a failure but part of the process
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of having this ultimate successful business, we look at it through a different lens,
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and you can look at it through a lens of excitement versus disappointment.
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You know, you live in Florida, and I think a lot of us
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in this audience would say, we're very fortunate. It's not a perfect state.
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There isn't such a thing. But in Florida they're working hard to remove
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regulatory barriers and things obstacles for small businesses and people that want to get into
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their own kind of line of work from doing so. But that's not the
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case everywhere, and it's not necessarily the case federally. How adaptable are your
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thoughts as it relates to the challenges that we can't even predict their coming and
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the ones that come that are regulatory in nature and just make things difficult.
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Yeah, so one there. You know, obviously, you know, the
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less government the better, the less regulation always the better, I think when
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it comes to business. But I think it goes back to reframing again,
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right, So when we look at the challenges that are out there, even
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in some challenging states, well everybody else is facing those challenges. So I'm
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actually a fan of doing business in times of challenges and in times of adversity,
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because that's when there's the least amount of competition and everybody else is running
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the opposite direction. And if you lean into it during those times when everybody
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else is running the opposite direction, I found that there's the most opportunity for
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those that are looking for it. It's sort of like being being able to
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find that wave in the stock market when everybody's doing one thing. You're the
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contrarian, absolutely, And I think that's the rule to live by right there.
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All right, David, standby. When we come back, we're going
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to talk to those of you who want to start a business, you want
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to be an entrepreneur. We're going to get David's keys to that. What
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are first steps, where are some resources, what are some things to think
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about? David Williams my guest book David Williams dot com. The website here
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in the Morning Show with Preston Scott. Back a few more minutes with David
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Williams. The website book, David Williams dot com. It is National Small
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Business Week. This is his wheelhouse. David, you're talking to people and
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I just I know from my audience what I got, and we've got them
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scattered across the country because of iHeartRadio. What are the most important things for
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people to know or to do or both that want to be an entrepreneur,
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that want to start a small business. Yeah, I'd say some of the
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most important things, you know, I'll address some of the things I think
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to get in a way of people starting the beginnings to be the business to
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begin with. I think it's getting clarity on the right thing that there's a
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need for, right so that proof of concept, doing the market research,
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and really going in on something that's going to make a difference. You know,
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I started an insurance everybody. You know, I didn't grow up saying
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hey, I want to be an insuran eng agent when I was a kid,
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but I thought it was a great vehicle to get the life that I
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wanted to and everybody needs insurance by law, passive income, reoccurring revenue.
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So I'll look for those sort of components. And then I think it's taking
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action because we always in life look for the perfect moment and the perfect time
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to start, and the time for everything to be perfect. Well, there's
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never a perfect time. There's never a perfect time to start. There's never
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a time everything's going to be perfect. So it's just going out there and
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taking action and getting some momentum. I think that's the best thing anybody can
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do. Get the business started, get it rolling, start getting some clients
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under your belt, and then that momentum is going to take you to the
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next place that you want to go. How do you navigate? We talked
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about this topic a few weeks ago. That's why I jumped on the opportunity
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to talk with you, David. We talked about it, and we talked
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about the hurdle that a lot of people face. They'd get this idea,
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they had this thing, but then there's the hurdles. There's the incorporation,
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there's the paperwork, there's the filing fees, there's how do you help someone
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navigate that the resources available? Yeah, I think you know, anybody,
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anybody starting small, you know, go down. You can go down to
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some of your local resources there with the state, they can help you set
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up the entity. They can help you set up to LLC some of the
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basic framework. And then I would say outside of the basic framework is find
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a mentor. And where do you do that? Right? You find somebody
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that's already gotten to the destination that you're looking to go. I think too
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often we try to do big things in life alone, and I'm a big
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fan of saying always ask for help, because you can't do great things in
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this life alone. You see, everybody surrounds themselves with great people. So
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find somebody that already got to the destination you're looking for. Find a way
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to serve them and add value into their life where they want to reciprocate,
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you know, do that through a friend, do that through a family member.
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There's you know, there's people that know people that can connect you to
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that person that's already got the compass and the roadmap to get to your destination.
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You know, this might be a little disconnected, but last night I
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just I had saved on a DVR. I'm a big college basketball junkie and
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it was co and Roy Williams, and they were talking just together in front
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of a group of high school coaches, and Coach k said one of the
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one of the things that he did in his entire coaching career is he asked
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his players in each practice to make somebody else better. It sounds like you're
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describing creating that kind of culture from the ground up in your business. Yeah.
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And I actually have a rule of thirty three, So I think you'll
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always get to where you want to go in life if you thirty three percent
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of your time you're lifting and helping other people get to where they want to
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go. Thirty three percent of your time you're collaborating with other like minded people
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that are on your level because you know, they say you are who you
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surround yourself with, right, and then thirty three percent of your time with
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people that are light years above you, you know, people that make you
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feel uncomfortable in the room, because that's how you know all you're always growing,
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you're always collaborating, and then you're always keeping your sword sharp by you
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know, serving and helping other people that need to help, just like you
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did one day. Tell me where you are are right now in your life.
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Is it now about pouring into other people and helping them through the life
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you've lived and the businesses you have have started and run. Is that where
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you are? Yeah, that's where I am. I mean, that's why
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we started our kids program fifth Degree Academy too. Is you know, teaching
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kids some of the things they don't teach in school. It's not knocking the
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school system, but there's a lot of things that's not part of the curriculum.
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And you know, my journey, I stumbled across a lot of my
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success. I started to finger out a finger two about a finger two,
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and I had to learn the hard way. And I don't think it has
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to be that way. So I try to go around teaching kids that they
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can have everything they want in this life and more. You know, give
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you an example of that is, you know, we teach an American dream,
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get that new house, get that new car, get that cell phone,
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and before they know it, they're part of the statistic in the debt
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trap paycheck to paycheck, like seventy eight percent of Americans twenty five and under
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that also have sub prime credit score. But what if you taught different You
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don't even have to be an entrepreneur, but you can step into your W
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two job and it maybe instead of just buying a first time home buying program
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for yourself, you use a first time home buying program to get a duplex
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or a four plex. You rent out the other units. You take the
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passive income from those other units, pay for your living expenses, pay for
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your car, and now everything that you're making in your W two is a
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net positive. You know, what would life look like then, instead of
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kids going out there just trying to survive, they would be thriving in life.
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So I try to teach a different way, have a little bit of
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patience and go out in the world the right way to set yourself up for
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success. David, it's been a delight. I could sit and talk with
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you for a very long time, and so let Heather know you are welcome.
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Anytime anything you got going on, you let us know and we'll join
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arms and do what we can to help and benefit from your wisdom. Thanks
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for the time today. Now, thank you for your time, and I'll
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look forward to coming next time in person. Thanks so much, David.
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David Williams with us this morning. I'm telling you go to the website gonna
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be really intrigued by his background and his accomplishments. It it earns a listen
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and I'm glad we made this happen. We had a little mix up and
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he thought he was on yesterday, and he was gracious enough to say,
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yeah, I'm back, and as you heard, he wants to come in
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studio and join us sometime. Look forward to it. Book David Williams dot
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com. It's The Morning Show with Preston Scott