Updating the condom aisle for all, with Jems’ Whitney Geller and Yasemin Emory
As we approach the end of our season, we are airing a fave from earlier in the year. In this episode, we shine a light on Whitney Geller and Yasemin Emory, co-founders of Jems, a non-toxic condom company with gender-inclusive packaging and language.
Yasemin and Whitney, who had already been operating their own design agency, noticed a gap in the market while searching for contraception options between their pregnancies. The condom aisle lacked appeal due to its outdated packaging and language – the category was targeting straight men only, with products that hadn’t been updated in decades…
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