Latest / Irish Marketing Podcast
30 - Youtube and The Broadcasters Dilemma w Ben Woods from Midia Research
On this weeks podcast we’re joined by Ben Woods, former media and tech journalist with The Sunday Times and Telegraph newspapers and currently a creator economy analyst with Midia Research and we spoke about just how ubiquitous Youtube has become and how it’s now a necessary discovery platform for other streamers and broadcasters.
Topics included
1. Youtube's Omnipotence and Global Footprint
2. How traditional broadcasters are changing their strategy
3. How storytelling Trumps "Algorithm Hacking".
4. In the youtube age, how networks need to become talent incubators
5. Why Youtube needs to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.