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#637: Redefining the customer experience with The Office of Experience and Mack Trucks
In an industry traditionally defined by in-person experiences, how can a virtual product tour reshape the customer journey and redefine the way brands like Mack Trucks engage with their audience?
This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people.
We’re excited to have two guests with us today to discuss the innovative Mack Truck Live Tour: David Galbraith, Vice President of Global Brand and Marketing for Mack Trucks, and Lisa Ferriter…
The skinny
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